CAMBRIDGE, Mass., Oct. 23, 2018 /CNW/ -- Forrester today released
its list of customer experience (CX) leaders among Canadian brands,
according to its Canada 2018
Customer Experience Index (CX Index™) rankings. Forrester's CX
Index reveals the brands that are recognized as best-in-class —
firms that are in the top 5% of CX quality across industries in
their region.
Fairmont Hotels & Resorts is recognized as the number one
Canadian brand, with the following companies making the
best-in-class list (in alphabetical order): ATB Financial,
Chapters/Indigo, Etsy, Hampton Inn & Suites, Home Hardware,
Hyatt Hotels & Resorts, Mountain Equipment Co-Op, PetSmart,
Sheraton Hotels & Resorts, Teksavvy, The Co-operators,
Videotron, and Well.ca.
Based on a survey of more than 70,000 Canadian online adult
consumers, Forrester's CX Index measures and ranks nearly 200
Canadian brands across 16 industries to identify how well a brand's
customer experience strengthens the loyalty of its customers. The
full list of Canadian brand rankings will be released next month
and will include insights into the key drivers of CX and which
emotions impact customer loyalty.
To learn more about how Forrester's CX Index can help your
business, please visit https://forr.com/cxindex or contact us
for more information.
About Forrester's CX Index
Forrester's CX Index is the most complete and powerful CX tool in
the market today. The CX Index gives businesses a deep and
actionable understanding of the quality of their customers'
experiences, competitive benchmark data so that business and
technology leaders know how they stack up against their peers, and
the ability to model the improvements that will have the biggest
impact on revenue.
About Forrester
Forrester (Nasdaq: FORR) is one of the most influential research
and advisory firms in the world. We work with business and
technology leaders to develop customer-obsessed strategies that
drive growth. Forrester's unique insights are grounded in annual
surveys of more than 675,000 consumers and business leaders
worldwide, rigorous and objective methodologies, and the shared
wisdom of our most innovative clients. Through proprietary
research, data, custom consulting, exclusive executive peer groups,
and events, the Forrester experience is about a singular and
powerful purpose: to challenge the thinking of our clients to help
them lead change in their organizations.
Contact
Forrester
Jenna Vassallo
Public Relations Manager
617-613-5746
jvassallo@forrester.com
SOURCE Forrester