World's Most Popular Online Music Store Kicks off with All Major Labels & Hundreds of Indies MEXICO CITY, Aug. 4 /PRNewswire-FirstCall/ -- Apple today announced the launch of the iTunes Store in Mexico (http://www.itunes.com/mexico) with an incredible selection of Mexican and international music from all the major labels and hundreds of independent labels. Launching with a catalog of millions of songs, the iTunes Store in Mexico features Mexican artists including Paulina Rubio, Vicente Fernandez and Zoe and a wide range of international artists including Shakira, Lady Gaga, Green Day and thousands more. With most songs priced at 12 pesos and most albums at 120 pesos, the iTunes Store in Mexico is the best way for Mac and PC users to legally discover, purchase and download music online. "The iTunes Store in Mexico is off to a great start with music from all of the majors and hundreds of indie labels," said Eddy Cue, Apple's vice president of Internet Services. "And the revolutionary App Store in Mexico gets bigger and better with great new apps using amazing new features, and we can't wait to see what developers come up with next." The iTunes Store in Mexico joins the revolutionary App Store, which has more than 65,000 applications available to consumers in 77 countries, reaching tens of millions of iPhone(TM) and iPod touch users around the world. Customers have downloaded more than 1.5 billion apps and the recently released iPhone OS 3.0 software update includes over 100 new features like Cut, Copy and Paste; Spotlight search; landscape keyboard and view; and expanded parental controls. Apps from the App Store work with both iPod touch and iPhone, including the new iPhone 3GS, the fastest, most powerful iPhone yet. The iTunes Store offers music from all of the major labels and hundreds of independent labels including Warner Music, Sony Music Entertainment, EMI Music and Universal Music Group. All music on iTunes is available in iTunes Plus, Apple's DRM-free format with high-quality 256 kbps AAC encoding for audio quality virtually indistinguishable from the original recordings. iTunes customers can also choose to download their favorite songs from the world's largest online music catalog directly onto their iPhone over their 3G network for the same price as downloading to their computer. A great selection of music videos is also available for purchase and download, with most priced at 24 pesos. Apple has made it easy for music fans in Mexico to purchase and enjoy music with iTunes Gift Cards, which can be purchased at national retailers including Liverpool, Mixup, Office Depot, El Palacio de Hierro, Sanborns and also at iShop, iStore and MacStore locations. iTunes Gift Cards are available in denominations of 200, 300 and 600 pesos. Apple has made it easy for music fans in Mexico to purchase and enjoy music with iTunes Gift Cards, which can be purchased at national retailers including Liverpool, Mixup, Office Depot, El Palacio de Hierro, Sanborns and also at iShop, iStore and MacStore locations. iTunes Gift Cards are available in denominations of 200, 300 and 600 pesos. Available starting today, exclusively on iTunes, fans can Countdown to the release of highly-anticipated new albums from Nelly Furtado, Sean Kingston and Jesse & Joy by purchasing and downloading advance songs from the albums as they are released on iTunes. Fans can then buy the albums on their release date at a reduced price based on songs they've already purchased with Complete My Album. Also, exclusive iTunes Live Sessions are available from Mexican artists including Plastilina Mosh and Motel, and also from a wide selection of international artists. And the iTunes Podcast Directory features over 150,000 free podcasts, including featured Mexican podcasts from Televisa, MVS Television, El Universal and Grupo Reforma. With Apple's legendary ease of use, pioneering features such as the ability to turn previously purchased tracks into complete albums at a reduced price, and seamless integration with iPod and iPhone, the iTunes Store is the best way for Mac and PC users to legally discover, purchase and download music and video online. Pricing & Availability iTunes 8.2 for Mac and Windows includes the iTunes Store and is available as a free download from (http://www.itunes.com/mexico). iTunes purchases require a valid credit card with a billing address in Mexico or an official iTunes Gift Card. Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple continues to lead the industry in innovation with its award-winning computers, OS X operating system and iLife and professional applications. Apple is also spearheading the digital media revolution with its iPod portable music and video players and iTunes online store, and has entered the mobile phone market with its revolutionary iPhone. 2009 Apple Inc. All rights reserved. Apple, the Apple logo, Mac, Mac OS, Macintosh, iTunes, iPhone, iPod touch, Spotlight and iPod are trademarks of Apple. Other company and product names may be trademarks of their respective owners. DATASOURCE: Apple CONTACT: Jason Roth, +1-408-862-2633, , or Christine Monaghan ,+1-408-974-8850, , both of Apple Web Site: http://www.apple.com/ http://www.itunes.com/mexico

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