- Reward completes acquisition of Hospitality Data Insights
(HDI), a UK market-leading data insights company and longtime
partner
- The acquisition will strengthen Reward's Commerce Media
proposition, enhancing consumer insights capabilities that unlock
growth opportunities for global retail partners
- This acquisition follows a period of strong growth for Reward,
further bolstered by recent strategic investment from Experian PLC,
A FTSE 25 company, solidifying Reward's position as a leader in
Customer Engagement and Commerce Media
LONDON, Nov. 14,
2024 /PRNewswire/ -- Reward, a global leader in
Customer Engagement and Commerce Media, today announces the
acquisition of Hospitality Data Insights (HDI), a prominent
UK-based data insights company and trusted partner. This
acquisition is set to further elevate Reward's Commerce Media
capabilities, driving enriched consumer insights for retail and
bank partners worldwide.
HDI is known for delivering high-quality, independent data
solutions to over 100 global and national brands in the hospitality
and convenience sectors, including industry leaders McDonald's,
Pizza Express, and Deliveroo. With a focus on high-spend,
high-frequency sectors representing over 20% of household spending,
HDI strengthens Reward's capability to deliver significant consumer
value, supporting Reward's commitment to deliver over £2 billion in
rewards by 2025.
By combining HDI's SKU-level data, product range, pricing
insights, and consumer sentiment analysis with Reward's
transactional and behavioural insights, the acquisition enhances
Reward's suite of products for retail marketing, performance
optimisation, and operational insights. HDI's extensive sector
expertise and talented team of data analysts add further depth to
Reward's offerings, positioning the company for growth as it
establishes itself as the preferred marketing and insights partner.
This strategic focus aims to help banks and retailers better
understand customers while securing a larger share of marketing
budgets.
The all cash acquisition reflects Reward's period of significant
growth. The recent strategic investment from Experian PLC has
further enhanced Reward's consumer insights capabilities,
integrating new assets like its Mosaic product. Reward has also
expanded its international footprint, with new investment directed
at scaling operations in key regions such as Europe, the Middle
East and Asia.
Effective immediately, Darroch
Bagshaw, Managing Director of HDI, will join Reward's
Leadership Team, reporting to CEO Jamie
Samaha. While HDI has been primarily servicing its global
brands in the UK, Reward and HDI are well-positioned to scale their
enhanced capabilities internationally. The combined efforts will
start in the hospitality and convenience sectors and move into
other high priority spend categories including convenience and
grocery.
Jamie Samaha, CEO of Reward,
commented: "In today's fast-evolving Commerce Media
landscape, expanding consumer insights capabilities is more
critical than ever. This acquisition of HDI marks a transformative
step in our journey to deepen our understanding of consumer
behaviour and amplify the value we deliver to our customers,
banking partners, and retailers. HDI's diverse portfolio of leading
hospitality brands and innovative insight products opens
significant opportunities for us to strengthen our retailer
relationships in this key sector, all while driving toward our goal
of delivering $2 billion in rewards
by 2025."
Darroch Bagshaw, Managing
Director of HDI, added: "HDI's mission has always been to
provide market-leading insights to businesses across the
hospitality sector using accurate and actionable data. Reward's
endorsement of our services is testament to our aligned commitment
to high quality data analytics that drive investment decisions for
the world's largest retailers. We look forward to combining
insights capabilities to provide enriched products and services to
retailers and greater value to customers."
ABOUT REWARD
Reward is a global leader in Customer Engagement and Commerce
Media, operating in more than 15 markets across the UK,
Europe, the Middle East and Asia. Uniquely positioned at the intersection
of banking and retail, Reward's platform combines technology, data
insights and digital marketing to deliver personalised products and
services that help brands deepen connections with customers.
As businesses strive to better understand and influence customer
behaviour, Reward is poised to lead in the fast-growing commerce
media space, offering consumer insights that enhance omnichannel
experiences, boost sales and build customer loyalty.
Beyond unifying consumer insight and commerce, Reward is on a
mission to make everyday spending more rewarding and every
interaction count, delivering billions in rewards to customers.
For more information, please visit www.rewardinsight.com.
ABOUT HDI
Hospitality Data Insights (HDI) is a leading UK insights
business, providing independent data insight to global and national
brands operating in the UK hospitality sector since 2017,
supporting over 100 different clients spanning Pubs & Bars,
Restaurants & Casual Dining, QSR, Coffee Shops, Delivery,
Convenience, Drinks Suppliers & Manufacturers, Investors and
Consulting Firms.
HDI turns vast amounts of high-quality data into meaningful
products and services that help operators improve their investment
decisions, offer development and customer marketing; and help
manufacturers sell and support their brands more effectively
Since late 2022, HDI have extended their capabilities into the
UK grocery sector, tracking online pricing for 10 national grocers
and monitoring customer spending patterns within over 40,000
individual convenience & grocery stores.
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