- Around a third say it improves their mood whilst another
third say it helps them unwind
- 77% of Gen Z blokes said they'd bake more if they
could
- Baking isn't Brat as 70% would bake more if they
could avoid mess
- 82% of the 18–24-year-olds wished they had more
time
LONDON, Sept. 3,
2024 /PRNewswire/ -- With 56% of Gen-Z loving
the taste of their homemade bakes, it seems the younger generation
are having their cake and eating it too when it comes to the
emotional benefits of baking, according to research by UK's number
one butter brand Anchor. This summer, it's been revealed that a
whopping 82% of the youngsters wish they had more time in the
kitchen, completely shoving Millennials and Boomers out of the
way.
It's no secret that much of the country was bitten by the baking
bug during the pandemic, but in recent months it seems like the
younger generation have reunited with their rolling pin. Since the
start of summer, 76% of Gen-Z have admitted to baking
something.
They seem to love the very demure, very mindful mood benefits of
baking as over a third (34%) say it improves their mood while
another third (32%) claim it helps them unwind. While 59% of Gen Zs
confess that the taste is important, a quarter (26%) do it to
butter up their loved ones and share the joy of baking with
friends.
Despite their collective sweet tooth, the stress of mess has a
lot of Gen-Z in a pickle: a stellar 70% would bake more if they
could avoid mess. Another barrier to baking is how time-poor they
are: 82% of the youngsters wished they had more time.
In fact, time is an issue for Brits of all ages - nearly half
(48%) of the nation agree that returning to offices and commuting
means they have less time to bake at home.
Thankfully, baking doesn't have to be Brat – it can be simpler
and cleaner, as Anchor launches its newest innovation, Anchor
Squeezy- the same great Anchor quality, now in bottle form to
create delicious bakes with just a squeeze. The easy peasy, Anchor
Squeezy is designed to create delicious baking and cooking in less
time and with less mess.
Sarah Corrigan, Brand Manager at
Anchor says: "Anchor Squeezy provides a solution for all bakers -
whether you're a pro who's strapped for time, or a baking novice
looking for the tools to whip up amazing treats. Our data shows
that taste is the most important factor of baking, which is why
we've worked tirelessly to ensure Anchor Squeezy still delivers our
signature buttery taste. Anchor Squeezy is a game changer for
at-home bakers, and we can't wait to hear what our customers
think".
Former Great British Bake Off star Howard Middleton served up delicious cupcakes
for hungry passers-by on Pudding Lane, as part of the launch for
the iconic butter, in bottle form. Anchor Squeezy is available
to buy in Tesco and other major retailers by the end of September,
RRP £3.35 for 500ml.
About Anchor Butter
We've been churning milk and salt since 1886 to create our
signature and quality tasting butter. As a fully farmer-owned
business, you'll have the satisfaction of knowing you're helping to
support our farmers and their families when you buy
Anchor.
Photo -
https://mma.prnewswire.com/media/2494550/Anchor_Squeezy_launch.jpg
View original content to download
multimedia:https://www.prnewswire.co.uk/news-releases/anchor-butter-gen-z-turn-to-baking-ahead-of-a-very-demure-very-mindful-autumn-302236180.html