SAN MATEO, Calif., Dec. 15,
2021 /PRNewswire/ -- Full Circle Insights®, Inc., maker of
comprehensive sales and marketing performance measurement
solutions, announces today that the company is closing out 2021
with major momentum and is positioned for exceptional growth in
2022. By successfully executing its product and growth strategy in
2021, Full Circle Insights set the stage for even higher levels of
growth in 2022 as it differentiates its expanding suite of B2B
measurement solutions in a rapidly changing marketplace.
A growing business that remains profitable, in 2021 Full Circle
Insights:
- Rolled out the Full Circle Enterprise bundle, combining
Response Management with Funnel Metrics, Campaign Attribution and
Digital Source Tracker at a 15% discount over individual product
purchase.
- Enhanced the Digital Source Tracker product with the Journey
Explorer, giving marketers a way to visualize the customer journey
and map out digital and non-digital prospect touchpoints over
time.
- Hired experienced enterprise SaaS growth leader Kevin Wray as VP of Sales and signed new clients
in the software, education, security, manufacturing, HR, martech
and biotech industries.
- Received accolades for Digital Source Tracker, including being
named "Product of the Year" in 2021 Sales and Marketing Technology
Awards (The Sammys), named a 2021 BIG Innovation Awards winner in
the "Technology Product" category, shortlisted by the 2021/2022
Cloud Awards and picked up Bronze Stevie Award.
"This has been an incredibly productive and successful year for
us," said Full Circle Insights President and CEO Bonnie
Crater. "I'm proud of the work we've done to help B2B marketing and
sales teams thrive in challenging times, and we're working on new
product innovations and partnerships for the year ahead that will
extend our unique capabilities in the CRM-native, integrated
marketing attribution and funnel metrics technology space. We look
forward to sharing more in the months ahead."
Full Circle Insights recently partnered with CS2 Marketing, a
consulting group with in-depth knowledge of the technology and
processes that underpin successful B2B marketing operations. Other
partnerships are in the works to expand the company's reach and
will be announced in the coming year. Full Circle Insights also
plans to enhance integration with popular ad networks to extend
detailed digital touchpoint tracking.
Full Circle Insights anticipates its current strong growth will
accelerate in 2022 as more B2B marketers adopt account-based
marketing (ABM) strategies as a natural extension of the targeting
that marketing teams already do to generate leads. Full Circle
Insights' technology is uniquely capable of driving B2B success
with ABM since it enables granular performance measurement and
reporting using fully integrated marketing and sales data inside
the CRM.
The company plans to further extend ABM capabilities in 2022.
Enhancements are also planned for Digital Source Tracker to deliver
a more detailed look at opportunity sources using new algorithms,
and Full Circle Insights plans to add more default attribution
models for faster adoption and easier migration paths. Look for
more announcements on product enhancements, new capabilities, and
partnerships in the coming months.
To find out more about Full Circle Insights, please
visit www.fullcircleinsights.com.
About Full Circle Insights
Full Circle Insights
delivers marketing and sales performance measurement solutions to
optimize a company's marketing mix and drive more revenue. The
company offers multi-touch attribution, comprehensive funnel
metrics and lead management technology. Built 100% on the
Salesforce Platform, Full Circle Insights products complement
leading marketing automation solutions. Founded by former
Salesforce executives, CRM implementation veterans and marketing
automation specialists, the Full Circle Insights industry pioneers
are seasoned in creating marketing measurement foundations to grow
revenue. For more information got to fullcircleinsighs.com.
Contact
Gab DePietro
Next PR
gdepietro@nextpr.com
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SOURCE Full Circle Insights, Inc.