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Visualant, Inc. (OTCQB: VSUL), a leading provider of disruptive light-based technologies, has engaged Liolios Group to lead a new investor relations and financial communications program.

"Our ChromaID's patented technology provides a unique ability to analyze invisible color identifiers within any substance via a hand-held device, which promises to replace traditional spectral analysis and spawn a wave of new consumer and industrial applications," said Ron Erickson, the company's founder and CEO. "Our ChromaID Scanner and Software Development Kit, set to ship this Fall, will put Visualant's disruptive technology in the hands of the world's most creative inventors.

"Given this inflection point in our development, we believe the time has come for Visualant to engage an experienced team of investor relations professionals to help us navigate the capital markets and communicate our story to the financial community. As the nation's premier investor relations firm, Liolios Group brings a proven track record of helping companies like Visualant enhance shareholder value by delivering the right message to the right audience, and building high quality, long-term relationships in the investment community."

Liolios Group will work closely with Visualant's management team to refine and deliver the company's message, and make introductions to key investors and influencers in the financial community. They will also assist the company in scheduling road shows and financial conferences over the next 12 months.

For more information about Visualant, please contact Liolios Group at (949) 574-3860 or email VSUL@liolios.com.

About Liolios Group, Inc. Liolios Group is a highly selective and comprehensive investor relations firm specializing in small and micro-cap companies. The firm aims to deliver superior performance in corporate messaging and positioning, investor awareness, analyst and financial press coverage, and capital attraction. Founded in 1999, Liolios Group executives have extensive experience in finance and investments, and represent clients in a wide range of industries, including special situations/natural resources, technology, business services, clean technology, consumer/Internet retail, digital media/software and life sciences/healthcare. For more information about Liolios Group, visit www.liolios.com.

About Visualant, Inc. Visualant™ is a public company whose shares trade under the stock symbol "VSUL." The Visualant Spectral Pattern Matching™ (SPM) technology directs structured light onto a substance or material, through a liquid or gas, or off a surface, to capture a unique ChromaID™. A ChromaID can be used to identify, detect, or diagnosis markers invisible to the human eye. ChromaID scanner modules can be integrated into a variety of mobile or fixed-mount form factors. The patented, award-winning technology is disruptive, making it possible to effectively conduct analyses in the field that could only previously be performed by large and expensive lab-based tests. For more information, visit www.visualant.net.

Investor Relations Contacts: Scott Liolios or Matt Glover Liolios Group, Inc. (949) 574-3860 Email Contact