Locafy Launches Hotfrog Proximity Page Application Built in Collaboration with Yext
March 25 2024 - 8:30AM
Locafy Limited (Nasdaq: LCFY, LCFYW) (“Locafy” or the
“Company”), a globally recognized software-as-a-service
technology company specializing in programmatic “Entity-Based”
search engine marketing, today announced the launch of Hotfrog
Proximity Page, an application built in partnership with
Yext (NYSE: YEXT), the leading digital presence
platform for multi-location brands.
Hotfrog Proximity Page is a proprietary application that allows
users to enhance their online presences and drive traffic to their
main websites. Locafy's technology already uses the information
included on Hotfrog.com, a top-20 free online directory which
Locafy acquired in 2016, to create new landing pages1. This
solution combines data from Yext's headless CMS, Yext Content, with
Locafy’s specialized SEO technology to empower local businesses to
effortlessly create for themselves one or more dynamic landing
pages that are optimized for SEO performance.
Backed by Yext Content, the powerful knowledge graph that serves
as a foundation for a brand’s entire digital presence through the
Yext platform, Hotfrog Proximity Page landing pages can seamlessly
integrate with existing Yext accounts. With the application’s
web-sync feature, any changes made to a client's business listing
information within the Yext platform automatically update on client
websites backed by the application. This ensures that the essential
data displayed on the landing pages is updated immediately and
matches the information advertised across Yext's network of
publishers.
Several Locafy partners connected to Hotfrog's publishing API
are currently piloting Hotfrog Proximity Page. Locafy anticipates a
broader rollout of the application over the rest of 2024.
“We believe that Hotfrog Proximity Page is poised to become an
indispensable asset for businesses looking to make a lasting
impression online,” said Locafy CEO Gavin Burnett. “Built in
collaboration with Yext and Hotfrog, this game-changing product
simplifies the Locafy software user experience and ensures business
profile information accuracy and consistency across various online
platforms. We’re confident that Hotfrog Proximity Page can help
users drive more traffic and visibility for their websites so their
brands can thrive in today's digital landscape. This application is
an important step on our path to revolutionizing how businesses
manage and showcase their online information.”
For more information about Locafy’s technology, including
educational blogs and case studies, please view Locafy’s investor
relations website at investor.locafy.com.
About LocafyLocafy (Nasdaq: LCFY, LCFYW) is a globally
recognized software-as-a-service technology company specializing in
local search engine marketing. Founded in 2009, Locafy's mission is
to revolutionize the US$700 billion SEO sector. We help businesses
and brands increase search engine relevance and prominence in a
specific proximity using a fast, easy, and automated approach. For
more information, please visit www.locafy.com.
About YextYext (NYSE: YEXT) is the leading digital
presence platform for multi-location brands, with thousands of
customers worldwide. With one central platform, brands can
seamlessly deliver consistent, accurate, and engaging experiences
and meaningfully connect with customers anywhere in the digital
world. Yext’s AI and machine learning technology powers the
knowledge behind every customer engagement, automates workflows at
scale, and delivers actionable cross-channel insights that enable
data-driven decisions. From SEO and websites to social media and
reputation management, Yext enables brands to turn their digital
presence into a differentiator. To learn more about Yext, visit
Yext.com or find us on LinkedIn and X.
Forward-Looking StatementsThis press release contains
“forward-looking statements” that are subject to substantial risks
and uncertainties. All statements, other than statements of
historical fact, contained in this press release are
forward-looking statements. Forward-looking statements contained in
this press release may be identified by the use of words such as
“subject to”, “believe,” “anticipate,” “plan,” “expect,” “intend,”
“estimate,” “project,” “may,” “will,” “should,” “would,” “could,”
“can,” the negatives thereof, variations thereon and similar
expressions, or by discussions of strategy, although not all
forward-looking statements contain these words. Although the
Company believes that the expectations reflected in such
forward-looking statements are reasonable, they do involve
assumptions, risks, and uncertainties, and these expectations may
prove to be incorrect. You should not place undue reliance on these
forward-looking statements, which speak only as of the date of this
press release. The Company’s actual results could differ materially
from those anticipated in these forward-looking statements as a
result of a variety of factors, including those discussed in the
Company’s reports that are filed with the Securities and Exchange
Commission, including its most recent Annual Report on Form
20-F, and available on its website (http://www.sec.gov). All
forward-looking statements attributable to the Company or persons
acting on its behalf are expressly qualified in their entirety by
these factors. Other than as required under the securities laws,
the Company does not assume a duty to update these forward-looking
statements.
Investor Relations Contact
Tom Colton or Chris Adusei-Poku Gateway Group (949) 574-3860
LCFY@gateway-grp.com
1 Listoflocal, “Top 20 Free Business Directory USA 2024 -
Business Listing Websites USA,” List Of Local USA, February 1,
2024,
https://www.listoflocal.com/blog/top-20-free-business-directory-usa-2024.
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