Expanding TME's Global Footprint to Elevate
International Music Experiences
SHENZHEN,
China, Oct. 17, 2024 /PRNewswire/ -- Tencent Music Entertainment Group (TME) today
announced a strategic partnership with Galaxy Corporation, the
agency representing the influential global musician G-Dragon, for
his upcoming regional tour. The collaboration marks a significant
step forward in TME's ambitions to expand its global presence and
further solidify its position in the international music scene.
As part of this agreement, TME will act as the
proprietary tour partner for G-Dragon's concerts across various
markets, including most of Southeast
Asia, the Middle East,
Hong Kong, Macao, Taiwan, Australia, and New
Zealand.
Speaking at the signing ceremony, Mr. TC Pan,
Group Vice President of Tencent Music
Entertainment, highlighted the importance of this partnership:
"Collaborating with a renowned global musician like G-Dragon aligns
perfectly with TME's vision of connecting international audiences
with exceptional music experiences. This partnership not only
strengthens our presence in the global market, but also underscores
our commitment to empowering music partners and artists to reach
their full potential on the world stage."
Yongho Choi, CEO
of Galaxy Corporation, also shared his enthusiasm: "We are
delighted to partner with Tencent
Music Entertainment, a global entertainment-tech company listed on
NYSE and the Hong Kong Stock Exchange. Building on this strategic
partnership, we plan to integrate AI, AR, mixed reality, and
robotics into entertainment to create a new kind of concert
experience for global audiences."
TME has been making efforts to broaden its
international footprint through a range of initiatives like its
Global Music Outreach program, which seeks to showcase Chinese
music artists on international platforms and facilitate
cross-border collaborations. It also operates the JOOX streaming
service in Southeast Asia.
With this strategic partnership, TME aims to
elevate G-Dragon's overseas tour experience by expanding its reach
and providing fans with new opportunities to connect with his music
and brand, while reinforcing TME's growing influence in the global
music industry.
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SOURCE Tencent Music Entertainment
Group