Always delighting consumers, Halloween
authority introduces recyclable trick-or-treat bags to help
minimize wrapper waste this season
NEWARK,
N.J., Oct. 5, 2022 /PRNewswire/ -- As Halloween
approaches, Mars has again put the consumer first by introducing an
innovative collaboration to minimize wrapper waste this Halloween
season. Working with leading digital waste and recycling solutions
provider Rubicon Technologies, Inc. (NYSE: RBT), Mars will offer
specially designed, recyclable, trick-or-treating bags throughout
October as an expansion of Rubicon's existing Trick or Trash™
campaign. The collaboration aims to give Halloween lovers a simple,
fun, and free way to tackle wrapper waste by providing
trick-or-treat bags with a prepaid postage stamp and simple
three-step instructions on how to return it for proper recycling.
Once returned, each individual bag and the wrappers placed inside
are fully recycled for future use.
Experience the full interactive Multichannel News Release here:
https://www.multivu.com/players/English/9090651-mars-rubicon-halloween-recyclable-trick-or-treat-bags/
With more than 75% of people planning to celebrate Halloween
this year – up 11% from 2021 – and 93% of people celebrating
planning to do so with chocolate and candy,¹ Mars is preparing to
meet consumers' excitement.
"Mars, and our iconic line-up of brands, put the consumer at the
heart of all we do, especially during our biggest moments like
Halloween," said Tim LeBel, Chief
Halloween Officer and President of Sales at Mars Wrigley. "Over the
past few years, Mars has made sure consumers can celebrate their
most loved Halloween traditions, like trick-or-treating, with
innovations such as 'Treat Town™' in 2020 and Shipt candy formula
in 2021. This year, our Halloween leadership highlights Mars'
commitment to a healthy planet by providing a simple way to
minimize packaging waste with the Mars and Rubicon Trick or Trash
bags."
While Halloween is one of the most anticipated celebrations of
the year, research noted by Rubicon shows the vast majority of
wrappers from the 600 million pounds of candy purchased in
the United States each season ends
up in landfills due to limitations in most curbside recycling
programs. Since 2019, Rubicon has provided schools, small
businesses, and community organizations with free wrapper recycling
boxes to help eliminate Halloween candy wrapper waste via its Trick
or Trash campaign. Mars' collaboration with Rubicon underscores the
company's commitment to contributing to a circular economy where
packaging material never becomes waste, but is recycled, reused, or
composted and supports the Mars Sustainable in a Generation
Plan.
"Rubicon shares Mars' commitment to creating a more sustainable
future and we are proud to expand our Trick or Trash program this
Halloween alongside one another," said Nate
Morris, Chairman and CEO of Rubicon. "We know that working
with a variety of partners across industries is essential to
keeping as much waste out of landfills as possible and we are proud
to collaborate with Mars, a global leader in the Halloween season
and one who demonstrates a strong commitment to protecting our
environment."
Trick or Trash bags are available to order online at
Halloween.Mars.com starting today, October
5, 2022, along with a list of communities where the Trick or
Trash bag can be found. To learn more about the Rubicon Trick
or Trash box program visit
https://www.rubicon.com/trick-or-trash/.
About Mars, Incorporated
Mars, Incorporated is driven by the belief that the world we
want tomorrow starts with how we do business today. As a global,
family-owned business, Mars is transforming, innovating, and
evolving to make a positive impact on the world.
Across our diverse and expanding portfolio of quality
confectionery, food, and pet care products and services, we employ
140,000+ dedicated Associates. With almost $45 billion in annual sales, we produce some of
the world's best-loved brands including Ben's Original™, CESAR®,
Cocoavia®, DOVE®, EXTRA®, KIND®, M&M's®, SNICKERS®, PEDIGREE®,
ROYAL CANIN®, and WHISKAS®. We are creating a better world for pets
through our global network of pet hospitals and diagnostic services
– including AniCura, BANFIELD™, BLUEPEARL™, Linnaeus and VCA™ –
using cutting edge technology to develop breakthrough programs in
genetic health screening and DNA testing.
For more information about Mars, please visit www.mars.com. Join
us on Facebook, Twitter, Instagram, LinkedIn and YouTube.
About Rubicon
Rubicon Technologies, Inc. (NYSE: RBT) is a digital marketplace
for waste and recycling, and provider of innovative software-based
products for businesses and governments worldwide. Striving to
create a new industry standard by using technology to drive
environmental innovation, the company helps turn businesses into
more sustainable enterprises, and neighborhoods into greener and
smarter places to live and work. Rubicon's mission is to end waste.
It helps its partners find economic value in their waste streams
and confidently execute on their sustainability goals. To
learn more, visit www.Rubicon.com.
Rubicon Media Contact:
Dan Sampson
dan.sampson@rubicon.com
RubiconPR@icrinc.com
Mars Media Contact:
Caitlin Kemper
Caitlin.kemper@effem.com
¹The national online survey was conducted by 210 Analytics on
behalf of the National Confectioners Association. The research was
fielded January 17-31, 2022, among a
sample of 1,573 U.S. adults (between the ages of 18 and 75). The
margin of error associated with the survey is +/- 2.5% at the 95%
confidence level.
View original
content:https://www.prnewswire.com/news-releases/mars-and-rubicon-halloween-2022-innovation-tackling-packaging-waste-301641152.html
SOURCE Mars, Inc.