Move takes Gary Vaynerchuk’s IP from digital to
physical collectibles
The first-ever limited collection of plush and
vinyl characters is available at Toy"R"Us at all Macy’s nationwide,
on Macys.com and internationally through shop veefriends.com
VeeFriends, created by serial entrepreneur Gary Vaynerchuk, will
launch its first-ever limited series of collectible characters
exclusively at Macy's and Toys"R"Us®. The collection will be
available for pre-sale starting today, launching on October 17.
This is the first step in bringing the VeeFriends characters to
life, from digital NFT collectibles to physical collectibles,
giving access to any consumer to own a VeeFriends character –
expanding beyond its robust NFT community and NFT holders. In
addition, each product will come with a printed QR code that leads
to 3D animated heartfelt short films and other character songs.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20221004005304/en/
VeeFriends Launches Collectible
Characters Exclusively for Macy's and Toys“R”Us (Photo: Business
Wire)
VeeFriends was developed around characters, all of which
Vaynerchuk imagined, created, and drew himself, with traits that he
admires and believes will lead to happiness and success.
Vaynerchuk’s vision is to scale his ideas through the characters
and the traits they represent.
Ranging in price from $9.99 to $29.99, the collection features
plush and/or vinyl character sets designed by London-based
entertainment company, Toikido, that will be exclusively available
at macys.com/toysrus.com, the Macy’s mobile app, at all Toy"R"Us at
Macy’s stores nationwide, and on shop.veefriends.com for
international consumers.
Vaynerchuk curated the ten special characters out of the 283
characters in VeeFriends for this first collection. "This
partnership means way more to me than you could ever imagine. The
thought that VeeFriends will be in Macy's and Toys"R"Us
simultaneously is incredible," said Gary Vaynerchuk, CEO &
Creator of VeeFriends. "I fondly remember growing up in Edison, New
Jersey, walking down these stores' aisles as a kid. We chose
characters that we think embody exciting features for first-time
collectors, much like some of the toys I picked up on the shelves
of Toys"R"Us the first time. I can't wait to see them in-store and
on the shelves - it's a full circle moment for me and a very big
step for the company."
Each VeeFriends figure and plush character has a unique story
behind their bespoken trait including Practical Peacock, Willful
Wizard, Genuine Giraffe, Adventurous Astronaut, Gratitude Gorilla,
Patient Panda, Empathy Elephant, Common Sense Cow, Heart Trooper,
and Be the Bigger Person. You can learn the story of each
VeeFriends character through the printed QR code that leads to 3D
animated heartfelt short films and other character songs.
"Gary Vaynerchuk has created an extraordinary digital community.
We are excited to partner with Gary and VeeFriends to bring his
signature NFT characters to life exclusively at Macy’s, reaching a
new set of fans for us," said Stephen Moore, SVP of Merchandising
at Macy’s. "VeeFriends collectible plush and vinyl sets have unique
stories and design, and we can’t wait for both parents and children
to enjoy."
In celebration of the launch of the collection, Vaynerchuk will
be having two in-store appearances: in Chicago on October 17th and
in New York City on October 21st, where he will also participate in
Macy's Live. Macy's Live is the retailer's streaming show that
offers exclusive offers and content live from their new studio
located at the flagship Herald Square store in New York. VeeFriends
will share further information on how to join the in-store events
on their website: veefriends.com.
Beginning on October 4 through October 18, VeeFriends is
offering token holders with specific characters a free figure that
they can claim. "VeeFriends wants to bring value to our NFT
community – not only will they get first access to claim the
collection, they also get priority at the in-store events. It’s
just one more way we want to connect with our NFT holders and show
them how we are developing the IP behind the characters," Andy
Kraniak, President of VeeFriends. Token holders of both VeeFriends
Series 1 and Series 2 will be able to claim their figure through
https://series2.veefriends.com/experiences/macys-claim.
About Macy's
Macy’s, the largest retail brand of Macy’s, Inc. (NYSE: M),
serves as the style source for generations of customers. With one
of the nation’s largest e-commerce platforms powered by macys.com
and mobile app, paired with a nationwide network of stores, Macy’s
delivers the most convenient and seamless shopping experience,
offering great values in apparel, home, beauty, accessories and
more. Macy’s gives customers even more ways to shop and own their
style through an off-price assortment at Macy’s Backstage and at
our highly curated and smaller store format, Market by Macy’s. Each
year, Macy’s provides millions with unforgettable experiences
through Macy’s 4th of July Fireworks® and Macy’s Thanksgiving Day
Parade® and helps our customers celebrate special moments, big and
small. We’re guided by our purpose—to create a brighter future with
bold representation—that empowers more voice, choice and ownership
for our colleagues, customers and communities.
About TOYS"R"US®
For more than 70 years, Toys"R"Us has been the global leader in
the toy category celebrating the joys of childhood and play with
kids of all ages. Geoffrey the GiraffeTM, the beloved mascot of
Toys"R"Us, is adored by millions of kids and their families around
the world. Toys"R"Us today has over 1,000 stores and e-commerce
businesses in more than 25 countries. Toys"R"Us is owned by WHP
Global, a leading brand management firm with a portfolio of
consumer brands that generate over USD$4.5 billion in retail
sales.
About VeeFriends
An NFT project that brought to life Gary’s ambitions of building
a community around his creative and business passions using NFT
technology and their smart contract capabilities. There are 283
VeeFriends all of which Gary imagined, created, and drew himself.
Each character represents traits and qualities Gary admires and
hopes to inspire in others. Every VeeFriends token is admission to
VeeCon 2022, 2023, and 2024. For more information, visit
https://veefriends.com/ and join the discord channel.
About Gary Vaynerchuk
Gary Vaynerchuk is a serial entrepreneur and serves as the
Chairman of VaynerX and the CEO of VeeFriends. Gary is considered
one of the leading global minds on what's next in
culture,relevance, and the internet. Known as "GaryVee," he is
described as one of the most forward thinkers in business - he
acutely recognizes trends and patterns early to help others
understand how these shifts impact markets and consumer behavior.
In addition, Gary understands how to bring brand relevance to the
forefront, whether it's emerging artists, esports, NFT investing,
or digital communications. He is a prolific angel investor with
early investments in Facebook, Twitter, Tumblr, Venmo, Snapchat,
Coinbase, and Uber.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20221004005304/en/
Media: Julissa Bonfante and Gillian Boyland,
communications@macys.com Investors: Pam Quintiliano,
investors@macys.com
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