Huggies will donate up to $60,000 to non-profit Hand to
Hold® as part of its 2022 Project Hug™
campaign
NEENAH,
Wis., June 1, 2022 /PRNewswire/ --
Huggies® and Meijer are partnering again this year
to support NICU (Neonatal Intensive Care Unit) families through
Hand to Hold®, a national nonprofit organization that
provides personalized care to NICU parents through early
intervention mental health support in both English and Spanish.
For every box of Huggies diapers purchased now through
June 18, 2022 in store or at
Meijer.com, the Huggies brand will donate $2 to Hand to Hold®, up to
$60,000 total1.
"At Huggies, we believe we play an important role in helping
parents navigate the uncertainty and unknowns of
parenthood, which can sometimes include experiences in the
NICU," said Robert Raines, Vice President of Huggies North
America. "We're proud to be a national sponsor of Hand to
Hold, and to once again partner with Meijer to strengthen our
support of NICU families across the country."
One in seven babies born in the U.S. spends time in the
NICU2 and Huggies has a long legacy of supporting NICU
parents and their babies. In 2017, Huggies partnered with NICU
nurses and parents to create a special line of diapers and wipes
for NICU babies and their incredibly delicate skin.
When babies need the specialized medical attention of a NICU, it
can be emotionally traumatic to the parent and disruptive to
traditional parent-baby bonding. NICU parents are up to 30% more
likely to experience perinatal mood and anxiety disorders
(PMADS) 3.
"As a family company, supporting families in our communities is
so important to us, especially during some of parenthood's most
challenging moments," said Matt
Campbell, Baby Consumables Buyer at Meijer. "We're pleased
to partner with Huggies on a shared mission to serve NICU
families."
With support from Huggies, Hand to Hold® previously
unveiled an innovative mobile app that offers equitable access to
critical emotional and mental health support to NICU parents at no
cost to the families. Hand to Hold® provides NICU
parents personalized emotional support, educational resources, and
community before, during and after a NICU stay to help ensure a
healthy beginning for the baby.
For more information on Hand to Hold, visit handtohold.org. To
learn more about Huggies, please visit our website, and follow
us @Huggies on Facebook, Instagram and Twitter.
About Huggies® Brand
For more than 40
years, Huggies has been helping parents provide love, care and
reassurance to their babies. From developing innovative, everyday
products for babies to partnering with NICU nurses to develop a
special diapers and wipes line for the most fragile babies, Huggies
is dedicated to helping ensure all babies get the care they need to
thrive. Huggies is proud to be the founding sponsor of the National
Diaper Bank Network, a nationwide nonprofit dedicated to
eliminating diaper need in America since 2011. Huggies is also the
national sponsor of nonprofit Hand to Hold, which provides
personalized support before, during and after NICU stays and infant
loss. For more information on product offerings or our
community efforts, please visit Huggies.com.
About Kimberly-Clark
Kimberly-Clark (NYSE: KMB) and its trusted brands are an
indispensable part of life for people in more than 175 countries.
Fueled by ingenuity, creativity, and an understanding of people's
most essential needs, we create products that help individuals
experience more of what's important to them. Our portfolio of
brands, including Huggies, Kleenex, Scott, Kotex, Cottonelle,
Poise, Depend, Andrex, Pull-Ups, GoodNites, Intimus, Neve,
Plenitud, Sweety, Softex, Viva and WypAll, hold the No. 1 or No. 2
share position in 80 countries. We use sustainable practices that
support a healthy planet, build stronger communities, and ensure
our business thrives for decades to come. To keep up with the
latest news and to learn more about the company's nearly 150-year
history of innovation, visit kimberly-clark.com.
About Hand to Hold™
Hand to Hold® is a national
nonprofit 501(c)(3) that is dedicated to providing personalized
emotional support, education and community to parents who have had
children in the Neonatal Intensive Care Unit (NICU) or the loss of
a baby. Hand to Hold is removing barriers for support by
growing a hybrid model of in-person and virtual support in service
to their mission. Support is provided to parents at no cost to
families and all support is designed with the emotional, physical,
and social needs of the NICU parent. For more information,
visit Hand to Hold.org.
About Meijer:
Meijer is a Grand Rapids,
Mich.-based retailer that operates more than 262
supercenters and grocery stores throughout Michigan, Ohio, Indiana, Illinois, Kentucky and Wisconsin. A privately-owned and
family-operated company since 1934, Meijer pioneered the "one-stop
shopping" concept and has evolved through the years to include
expanded fresh produce and meat departments, as well as pharmacies,
comprehensive apparel departments, pet departments, garden centers,
toys and electronics. For additional information on Meijer, please
visit www.meijer.com. Follow Meijer on Twitter
at twitter.com/Meijer and twitter.com/MeijerPR or
become a fan at www.facebook.com/meijer.
1For every box of Huggies ® diapers
purchased 5/22/2022 through 6/18/2022
in store or at Meijer.com, Huggies will donate $2 to Hand to Hold, up to $60,000 total.
2March of Dimes (2010). Special Care nursery
admissions. National Perinatal Information System/Quality Analytic
Services; Special Care Nursery Admissions
3Journal of Perinatology (2021). Protecting the
infant-parent relationship: special emphasis on perinatal mood and
anxiety disorder screening and treatment in neonatal intensive care
unit parents; Protecting the Infant-Parent relationship
[KMB-B]
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SOURCE Kimberly-Clark Corporation