Wear Your Art on Your Sleeve With Gap's (PRODUCT) RED(TM) Artist Edition T-Shirt Collection and Join the Global Movement
July 22 2009 - 9:08AM
PR Newswire (US)
Gap Celebrates New Artist Edition T-Shirt Collection with NYC
Pop-Up Art Gallery featuring Original Artwork SAN FRANCISCO, July
22 /PRNewswire-FirstCall/ -- Bringing unique style and diversity to
the perfect t-shirt, this month Gap introduced original designs
from 12 artists for its fall (PRODUCT) RED Artist Edition T-Shirt
collection. The featured artists range from the established to the
up-and-coming and include James Jean, Geoff McFetridge, Non-Format
by Kjell Ekhorn and Jon Forss, Deanne Cheuk, Keiko Itakura, Kari
Moden, nomoco, James Joyce, Stephen Kelleher, Stina Persson, David
Hollier and Celia Calle. (Photo:
http://www.newscom.com/cgi-bin/prnh/20090722/SF49978) To spotlight
the new collection, this Saturday, Gap is opening the doors to a
pop-up art gallery featuring original works of art by 10 of the
artists in its rotating concept venue adjacent to its 5th Ave.
flagship store. In addition to unique paintings, sculptures and
sketches, the Gap RED Art Gallery also features the exclusive
t-shirt designs [$28] for men and women. The Gallery is open
Saturday, July 25, through, Monday, August 10. The collection is
also available at Gap stores nationwide, with select styles
available at gap.com and the Whitney Museum of American Art in New
York City. Now through August 30, the Whitney Museum Store will
carry five women's and five men's styles. In partnership with
(PRODUCT) RED, 50 percent of profits from the sale of Gap (PRODUCT)
RED Artist Edition T-Shirts will benefit the Global Fund, to help
eliminate AIDS in Africa. "We take pride in working with (RED) and
providing opportunities for our customers to participate in the
fight against AIDS in Africa," said Ivy Ross, executive vice
president, Gap Marketing. "With our heritage in redefining
classics, we love how this collaboration with original artists to
rework our iconic t-shirt provides consumers with unique,
meaningful pieces that serve a very important purpose." Meet the
Artists: The artists come from diverse backgrounds, ranging from
poets and illustrators to designers and animators. James Jean is in
constant search of the sublime in the forms of nature, in the
rationality of design, and in the havoc of chance, rendered in
pigment and pixels. Geoff McFetridge instinctively ignores creative
boundaries. He's a truly multidisciplinary artist. From poetry and
graphics to textiles and animation, McFetridge is an all-around
visual auteur. Non-Format is Kjell Ekhorn (Norwegian) and Jon Forss
(British). They believe typography and image making are two sides
of the same coin. Which side is heads and which side is tails, they
leave for you to decide. Deanne Cheuk is an artist, designer, and
illustrator. She is obsessed with utopia, mountains, waterfalls,
outer space, trees, clouds, the ocean, patterns, mushrooms,
shadows, and colors that look almost black. Keiko Itakura's work
traces the complexity of happiness with adventures into the outer
reaches of virtue and vice. The more you look, the more you feel.
Swedish illustrator Kari Moden is inspired by pop art, fashion, and
South American poster design. With a great sense of color, she uses
her bold and expressive style to mix simple shapes with type.
nomoco's inspiration is nature. She enjoys playing with ink and its
organic movement. James Joyce's art combines bold graphic shapes,
hand drawn lines, and vibrant color to create powerful, ideas-based
imagery. Stephen Kelleher is an Irish born designer and illustrator
who makes Brooklyn his home. Working under the name Frankenstyles
since 2003, he regularly bullies shapes and colors to do his
bidding. Stina Persson is an illustrator based in Stockholm,
Sweden. Celia Calle's aesthetic is strangely alluring and
undeniably powerful. Her images are ominous, commanding, sometimes
warped, but always spiced with a generous injection of humor, in
keeping with the artist's effervescent personality. David Hollier
is a New York-based graphic designer and illustrator. Details about
Artist T-Shirt Gallery: WHEN: Saturday, July 25, through, Monday,
August 10, 2009 Store Hours: Monday - Saturday: 10:00 a.m. - 9:00
p.m. Sunday: 11:00 a.m. - 7:00 p.m. WHERE: 680 Fifth Avenue
(between 53rd and 54th Streets), New York About Gap Inc. Gap Inc.
is a leading global specialty retailer offering clothing,
accessories and personal care products for men, women, children and
babies under the Gap, Banana Republic, Old Navy, Piperlime and
Athleta brand names. Fiscal 2008 sales were $14.5 billion. Gap Inc.
operates more than 3,100 stores in the United States, the United
Kingdom, Canada, France, Japan and Ireland. In addition, Gap Inc.
is expanding its international presence with franchise agreements
in Asia, Europe, Latin America and the Middle East. For more
information, please visit gapinc.com. About (RED)(TM) and
(PRODUCT)RED(TM) (RED)'s primary objective is to engage the private
sector in raising awareness and funds for the Global Fund, to help
eliminate AIDS in Africa. Companies whose products take on the
(PRODUCT)RED mark contribute a significant percentage of the sales
or portion of the profits from that product to the Global Fund to
finance AIDS programs in Africa, with an emphasis on the health of
women and children. Current partners are: American Express (U.K.
only), Apple, Converse, Gap, Emporio Armani, Hallmark, Dell,
Windows and Starbucks. Since its launch in the Spring of 2006, more
than $130 million has been generated by (RED) for the Global Fund.
(RED) money is at work in Swaziland, Rwanda, Ghana and Lesotho. For
more information, visit http://www.joinred.com/ About The Global
Fund to Fight AIDS, Tuberculosis and Malaria Since its creation in
2002, the Global Fund has become the dominant financer of programs
to fight AIDS, tuberculosis and malaria, with approved funding of
US $15 billion for programs in 140 countries. The Global Fund
supports programs based on agreed performance targets and disburses
money in response to proven results. At the end of 2008, programs
supported by the Global Fund have averted more than 3.5 million
deaths by providing AIDS treatment for 2 million people, TB
treatment for 4.6 million people, and by the distribution of 70
million insecticide-treated bed nets for the prevention of malaria
worldwide. For more information visit
http://www.theglobalfund.org/. Media Contacts: Katie O'Kane Kim
Terry SS+K for Gap Gap Marketing & PR 212.419.3374 415.427.4844
http://www.newscom.com/cgi-bin/prnh/20090722/SF49978
http://photoarchive.ap.org/ DATASOURCE: Gap Inc. CONTACT: Katie
O'Kane of SS+K, +1-212-419-3374, , for Gap; or Kim Terry of Gap
Marketing & PR, +1-415-427-4844, Web Site:
http://www.gapinc.com/ http://www.theglobalfund.org/
http://www.joinred.com/
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