Kroger Revamp Bears Fruit -- WSJ
June 22 2018 - 3:02AM
Dow Jones News
By Heather Haddon
This article is being republished as part of our daily
reproduction of WSJ.com articles that also appeared in the U.S.
print edition of The Wall Street Journal (June 22, 2018).
Kroger Co. delivered stronger than expected earnings and sales,
sending its stock up 9.7% as investors welcomed evidence that the
grocer is growing even as it overhauls operations to compete with
Amazon.com Inc. and discounters.
The largest U.S. supermarket chain by stores and sales reported
revenue of $37.5 billion in the quarter ending in May, up from
$36.3 billion the prior year. Earnings per share on an adjusted
basis more than doubled, to 73 cents per share on $626 million in
earnings from 32 cents per share on $303 million in the prior
year.
Kroger has been overhauling its operations to face rising
competition in the retail food sector, particularly as Amazon rolls
out food delivery and discounts at the Whole Foods chain it bought
last year.
European discount chains Aldi and Lidl are also expanding in the
U.S., putting pressure on established supermarkets to keep prices
low. Kroger is cutting prices on some groceries to keep customers
loyal.
"We've been aggressively working to transform our business and
accelerate where we are going," Kroger Chief Executive Rodney
McMullen said in an interview.
Mr. McMullen said the company would continue to invest in
technology while working with suppliers to keep costs down.
Cincinnati-based Kroger said last month that it was t aking a
roughly $250 million stake in British online grocer Ocado Group PLC
to run its automated warehouses and process online orders. That
will help bolster the deliveries that Kroger offers through
third-party providers and in-store pickup points it is introducing
for online orders. Walmart Inc. is also expanding delivery and
in-store pickups to compete with Amazon.
Kroger executives said Thursday that digital sales grew 66%
during the company's first quarter. They said they hope eventually
to offer digital orders across the country, even in regions such as
the Northeast, where Kroger doesn't operate stores.
Kroger also said last month that it was buying Home Chef and
would sell that company's meal kits in its stores. That is part of
a broader culling of the products sold at nearly 2,800 Kroger
stores to emphasize better-selling products and store-brand
goods.
Some analysts believed the big changes on Kroger's shelves could
weigh on sales if customers struggle to find familiar goods. Kroger
said Thursday that the changes would damp sales until around the
fall.
"It actually takes our associates and our customers a while to
actually find things in the store," Chief Financial Officer Mike
Schlotman said at an investor conference last month.
Mr. McMullen said Thursday that the restocking program was "off
to a fantastic start" and that it contributed to the company's
strong performance this quarter. Executives said cost savings also
helped. Shares in several other food retailers also rose early
Thursday. Kroger's percentage jump was on track to be the stock's
biggest one-day gain since March 2009, since September 2010, with
its stock closing at $28.73.
"Kroger is making progress on its transformation," Telsey
Advisory Group wrote in a note to investors. "That said, the
ongoing pressure from strong competitors is not going away, and
many of these strategic initiatives are pressuring
profitability."
To pay for its investments, Kroger and its competitors are
opening fewer new stores. The company last week said it would sell
all 14 Kroger stores in the Raleigh-Durham area of North Carolina
in August. Lidl and Aldi and specialty regional supermarkets such
as Publix Super Markets Inc. have expanded rapidly there.
"We have not been able to grow our business the way we would
like in this market," said Kroger division President Jerry
Clontz.
Kroger also sold its chain of convenience stores for $2.15
billion in April. The sale contributed to the $2 billion in total
profit Kroger made in the recent quarter.
Write to Heather Haddon at heather.haddon@wsj.com
(END) Dow Jones Newswires
June 22, 2018 02:47 ET (06:47 GMT)
Copyright (c) 2018 Dow Jones & Company, Inc.
Kroger (NYSE:KR)
Historical Stock Chart
From Aug 2024 to Sep 2024
Kroger (NYSE:KR)
Historical Stock Chart
From Sep 2023 to Sep 2024