ATLANTA, March 23, 2018 /PRNewswire/ -- Contact At
Once!, a LivePerson company (NASDAQ: LPSN), and LotLinx, the
industry's #1 Automotive /AI/™, today announced their certified
partnership to integrate CAO! chat and text on dealership websites
and in advertising listings on 48 automotive shopping sites, with
more to come.
Dealers use advertising campaigns powered by LotLinx
VIN-Specific™ /AI/ to deliver in-market vehicle shoppers directly
to mobile-optimized landing pages (LotLinx CX-AMP) that create up
to 5x more VDP (Vehicle Description Pages) conversions. Because
LotLinx /AI/ customizes campaigns to move specific inventory,
vehicle turn rate increases by 78% on average for their
customers.
Contact At Once! allows consumers to chat or text from VDPs on
desktop or mobile, whether originating on the dealership website,
or through advertising sites. It is the only messaging platform
that can be integrated directly into advertising listings, enabling
connections between shoppers and dealers from a variety of offsite
media, including online advertising marketplaces. Adding chat and
text messaging to online advertising has been proven to increase
sales engagements by 20% or more.
"The majority of consumers' first impressions are going to
originate somewhere other than the dealership website and we know
that consumers looking at VDPs are typically low-funnel shoppers,"
says Denise Chudy, Contact At Once!
General Manager. "This partnership allows dealers to immediately
connect with shoppers from VDP pages wherever they're shopping,
whether it's on the dealership website or from advertising-even
search and social."
Immediacy is crucial in a mobile-centric shopping landscape
where consumers want information flow to be fast and seamless.
"Reducing the time it takes to connect with mobile shoppers should
be a top priority of every dealers' digital marketing strategy,"
says Keith Schuyler, LotLinx Vice
President of Client Services. "One of the most effective ways of
doing that is offering consumers the ability to chat or text from
VDP pages where we know LotLinx /AI/-identified buyers are
searching."
Chudy points out that dealers can go one step further and
integrate CAO! messaging with digital retailing apps so that
low-funnel shoppers can even start some of the buying process
online. "With the help of CAO's Live Advisors, consumers can go
from VDP to digital retailing apps and be well on their way to
having paperwork completed before they visit the dealership,
speeding the buying process even more for dealers and consumers,"
she says. "Our industry's goal should be making auto shopping as
simple, fast and painless as it can possibly be for the
consumer."
Both LotLinx (Booth 5058C) and Contact At Once! (Booth 4670C)
will be at NADA with details of the LotLinx certified partner
integration program and how dealers can take advantage, along with
new technologies for both companies, including /AI/, UX
advancements and digital retailing integrations.
About LotLinx
LotLinx is an award-winning Automotive
/AI/ company dedicated to empowering automotive dealers and the
agencies that work with them, up to the OEM level. LotLinx
VIN-Specific™ /AI/ can transform dealer results, dramatically
increasing online engagement and net-new shoppers while eliminating
digital advertising waste. Founded in 2012 and based in
Chicago, LotLinx works with
thousands of dealers including rooftops under the nation's Top 100
auto groups, and recently expanded into the Canadian market. For
more visit www.lotlinx.com
About Contact At Once!
Contact At Once!, a LivePerson
company, helps create satisfying connections and build
relationships between auto shoppers and dealers by making it easier
for consumers to ask questions and get information in the
micro-moments when they shop—whether on a brand or retailer site,
via online advertising, on social media and more. Contact At Once!
is the industry's leading provider of messaging platforms with over
17,000 businesses using our solutions to build relationships with
online, mobile shoppers. For more information, visit
www.contactatonce.com.
About LivePerson, Inc.
LivePerson makes life easier by
transforming how people communicate with brands. LiveEngage, the
Company's enterprise-class platform, empowers consumers to stop
wasting time on hold with 1-800 numbers, and instead message their
favorite brands, just as they do with friends and family. More than
18,000 businesses, including Adobe, Citibank, HSBC, EE, IBM,
L'Oreal, Orange, PNC and The Home Depot rely on the unparalleled
intelligence, security and scalability of LiveEngage to reduce
costs, increase lifetime value and create meaningful connection
with consumers.
For more information about LivePerson (NASDAQ: LPSN), please
visit www.liveperson.com.
Contact:
Allison Franzese
afranzese@liveperson.com
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SOURCE LivePerson, Inc.