Rapidly Advancing Technology Is Fueling Intelligent Enterprises but Requires a Fundamental Shift in Leadership, According to ...
February 14 2018 - 1:59AM
Business Wire
Adopting artificial intelligence for growth and
positive social impact means forming new partnerships with
customers and business partners
Rapid advances in artificial intelligence (AI) and other
technologies are accelerating the creation of intelligent
enterprises and enabling companies to integrate themselves into
people’s lives, according to Accenture Technology Vision 2018, the
annual technology report from Accenture (NYSE: ACN) that predicts
key technology trends likely to disrupt business over the next
three years. However, capitalizing on growth opportunities while
also having a positive impact on society requires a new era of
leadership that prioritizes trust and greater responsibility.
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Accenture Technology Vision 2018:
Intelligent Enterprise Unleashed - Five Emerging Trends (Graphic:
Business Wire)
This year’s report, “Intelligent Enterprise Unleashed: Redefine
Your Company Based on the Company You Keep,” highlights how rapid
advancements in technologies – including artificial intelligence
(AI), advanced analytics and the cloud – are enabling companies to
not just create innovative products and services, but change the
way people work and live. This, in turn, is changing companies’
relationships with their customers and business partners.
As part of the Technology Vision, Accenture surveyed more than
6,300 business and IT executives worldwide. More than four in five
respondents (84 percent) agree that through technology, companies
are weaving themselves seamlessly into the fabric of how people
live today.
For example, Amazon – through not only its tremendous online
presence but also its Echo device and AI assistant Alexa – has
integrated itself into people’s everyday lives to such an extent
that developers are building dedicated Amazon lockers into new
apartment complexes and people are granting the company physical
access to their homes via its smart lock system to let couriers
make deliveries when no one is around.
“Technology is now firmly embedded throughout our everyday lives
and is reshaping large parts of society,” said Paul Daugherty,
Accenture’s chief technology & innovation officer. “Just as
cities developed around ports and then railroads, or people rebuilt
their lives around electricity, the world today is reimagining
itself around digital innovation – and, by extension, the companies
that provide those services. This requires a new type of
relationship, built on trust and the sharing of large amounts of
personal information.”
The report notes that this latest technological transformation
is unique in that for the first time the change is a two-way
street; people aren’t just using companies’ products and services,
but feeding information and access back to them. This level of
“integrated innovation” and degree of trust requires a deeper
relationship – a true partnership based not only on a company’s
products, but also its goals and values. And with this two-way
partnership come new responsibilities – to consumers, business
partners and society at large — requiring leadership and commitment
from the top.
Savvy organizations understand that these new societal
expectations can be transformed into an enterprise strength.
They’re using their increased interactions to build partnerships
with customers, employees, government and the public. And this
extends beyond the consumer or retail arena.
Tesla, for instance, is partnering with governments to
accelerate the development of guidelines needed for autonomous
vehicles. And Siemens, by offering its MindSphere operating system
for internet of things that can be used for various types of assets
such as manufacturing devices, smart grid components or power
generation equipment, is creating new partnerships and embedding
itself into its business partners’ architectures.
The Technology Vision identifies five emerging technology trends
that companies must address if they are to build the partnerships
needed to succeed in today’s digital economy:
- Citizen AI: Raising AI to Benefit
Business and Society. As artificial intelligence (AI) grows in
its capabilities, so does its impact on people’s lives. Businesses
looking to capitalize on AI’s potential must acknowledge this
impact, “raising” AI to act as responsible representatives of their
business.
- Extended Reality: The End of
Distance. Virtual and augmented reality technologies are
transforming the ways people live and work by removing the distance
to people, information and experiences.
- Data Veracity: The Importance of
Trust. By transforming themselves to run on data, businesses
now face a new kind of vulnerability: inaccurate, manipulated and
biased data that leads to corrupted business insights and skewed
decisions. To address this challenge, companies must follow a dual
mandate to maximize veracity and minimize incentives for data
manipulation.
- Frictionless Business: Built to
Partner at Scale. Businesses depend on technology-based
partnerships for growth, but their own legacy systems aren’t
designed to support partnerships at scale. To fully power the
connected Intelligent Enterprise, companies must first re-design
themselves.
- Internet of Thinking: Creating
Intelligent Distributed Systems. Businesses are making big bets
on intelligent environments via robotics, AI and immersive
experiences, but bringing these intelligent environments to life
will require not only adding key skills and workforce capabilities,
but also modernizing current enterprise technology
infrastructures.
“Through these new partnerships with customers, employees and
business collaborators, companies are building greater trust and
further integrating themselves into society, becoming more
indispensable and fueling their own growth,” Daugherty said.
For nearly 18 years, Accenture has taken a systematic look
across the enterprise landscape to identify emerging technology
trends that hold the greatest potential to disrupt businesses
and industries. For more information on this year’s report,
visit www.accenture.com/technologyvision or follow the
conversation on Twitter with #TechVision2018.
About the Methodology
The Accenture Technology Vision is developed annually by
the Accenture Labs and Accenture Research. For the 2018
report, the research process included gathering input from the
Technology Vision External Advisory Board, a group comprising more
than two dozen experienced individuals from the public and private
sectors, academia, venture capital firms and entrepreneurial
companies. In addition, the Technology Vision team conducted
interviews with technology luminaries and industry experts, as well
as with nearly 100 Accenture business leaders. In parallel,
Accenture Research conducted a global online survey of more than
6,300 business and IT executives across 25 countries and 18
industries to capture insights into the adoption of emerging
technologies. The survey helped identify the key issues and
priorities for technology adoption and investment. Respondents were
mostly C-level executives and directors, with some functional and
line-of-business leads, at companies with annual revenues of at
least US$500 million, with most having annual revenues greater than
US$6 billion.
About Accenture
Accenture is a leading global professional services company,
providing a broad range of services and solutions in strategy,
consulting, digital, technology and operations. Combining unmatched
experience and specialized skills across more than 40 industries
and all business functions – underpinned by the world’s largest
delivery network – Accenture works at the intersection of business
and technology to help clients improve their performance and create
sustainable value for their stakeholders. With more than 435,000
people serving clients in more than 120 countries, Accenture drives
innovation to improve the way the world works and lives. Visit us
at www.accenture.com.
Copyright © 2018 Accenture. All rights reserved. Accenture, its
logo, and High Performance Delivered are trademarks of
Accenture.
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AccentureHannah Unkefer,
+1-415-537-4848hannah.m.unkefer@accenture.com
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