US in-store media provider hires EMEA retail
media expert to expand global footprint
INDIANAPOLIS, Sept. 12, 2024 /PRNewswire/ -- Vibenomics, a
Mood Media Company, today announced the appointment of Brendan Carey as Group Director of Retail
Media, EMEA, marking the company's strategic expansion into the
European focused (EMEA) markets. This key hire leverages Mood
Media's extensive EMEA footprint, allowing Vibenomics to bring its
innovative in-store media solutions to a broader international
audience.
Carey will use his extensive experience in the ad tech and
retail media sectors to spearhead Vibenomics' EMEA expansion
and lead its efforts to replicate its U.S. success across key
EMEA markets.
"Our expansion into EMEA represents a pivotal moment for
Vibenomics and the retail media industry as a whole. We're bringing
a proven, data-driven advertising solution that has transformed the
in-store experience for retailers and brands across the U.S.," said
Paul Brenner, SVP Global Retail Media and Partnerships. "Brendan's
deep understanding of the EMEA retail landscape, proven track
record in ad tech and his overall retail media knowledge make him
the ideal leader to help retailers monetize their physical spaces
more effectively while providing brands with unparalleled access to
shoppers at the point of decision."
The Vibenomics platform, which hosts both audio and digital
screen capabilities, offers a unique impressions based measurement
model and seamless integration with marketplace technologies. As
part of its EMEA strategy, Vibenomics is actively building
strategic relationships with key industry players, including the
Interactive Advertising Bureau (IAB) and major media agencies.
"Vibenomics' move into EMEA is a natural progression of our
global vision," said Malcolm
McRoberts, CEO of Mood Media. "By leveraging Mood Media's
extensive international presence and Vibenomics' cutting-edge
technology, we're poised to lead a global shift in how brands
connect with consumers in physical retail environments and
transform the retail media landscape across these vital
markets."
The company is currently in talks with several prominent EMEA
Retail Media Networks and agencies to establish commercial
partnerships, furthering its mission to digitize in-store media
across the region.
For more information about Vibenomics and its EMEA expansion,
please visit www.vibenomics.com.
About Vibenomics
Vibenomics, a Mood Media
Company, is the leading in-store digital advertising provider. Our
platform provides a single, all-in-one retail media network,
empowering retailers to digitize their on-premise experience and
advertisers to connect with customers via display, audio and
experiential channels. Through a first-of-its-kind turnkey
solution, this model delivers the ubiquity and revenue-generating
capabilities needed to drive the next iteration of retail media.
Acquired by Mood Media in 2023, Vibenomics works with hundreds
of CPGs and more than 50 endemic and non-endemic categories today.
The company plans to expand its retail locations to more than
500,000 worldwide. To learn more about Vibenomics,
visit https://www.vibenomics.com.
Contact:
Abby Lewis
BLASTmedia for Vibenomics
317.806.1900 x 136
Abby@blastmedia.com
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