Leading commerce media technology company adds
top sales leaders to team to support its operations across the
region and accelerate growth in key markets
LONDON, Sept. 12, 2024 /PRNewswire/ -- Koddi, the
leading retail and commerce media technology for enterprises, today
announced the appointment of retail media and tech veteran
Paul Dahill as managing director of
sales for EMEA. Koddi currently operates the top commerce media
programs for the world's biggest companies, with a strong footprint
in the travel sector in the EMEA region. Dahill will spearhead
Koddi's efforts to expand and accelerate growth across different
sectors, with an emphasis on retail and finance.
Retail and commerce media is poised for tremendous growth in the
region. IAB Europe recently revealed that 50% of buyers surveyed
are already partnering with retail media networks, and even
shifting budgets from other marketing channels to grow their retail
media investments.
"This is a pivotal time for adoption in the European market, and
there is a definite appetite among retailers and advertisers to tap
into the channel's potential," said Nicholas Ward, Co-Founder and President of
Koddi. "Paul has a proven track record for driving steady growth
across multiple markets globally. We have ambitious plans for EMEA,
and Paul brings the experience to execute them."
Dahill brings more than 15 years of experience in commerce
media, data and adtech sales to Koddi. His expertise in developing
data monetization strategies and building strong relationships with
C-level executives across brands, agencies and retailers position
Koddi for continued success in the EMEA market. He has held
leadership roles at global adtech companies such as Criteo, where
he oversaw its EMEA agency strategy and enterprise-level sales
growth.
"Commerce media is at a tipping point in EMEA right now," said
Paul Dahill, Managing Director of
EMEA Sales at Koddi. "Koddi builds privacy-first commerce media
programs that present a massive opportunity for businesses in the
region. Koddi has engineered best-in-class technologies that offer
key benefits like flexibility and customization that I am excited
to bring to new markets."
Koddi also welcomed Terra Ingalls
to its U.S.-based team to lead Koddi Ads sales. Ingalls has more
than 15 years of experience building and leading high-performance
sales teams for new media products and platforms. Prior to Koddi,
Ingalls held senior roles working with global, multi-billion-dollar
companies, including her work with Walmart, where she helped
advance its world-class retail media program to its market-leading
position.
Koddi powers many of the top retailer-owned commerce media
networks. Koddi's purpose-built technologies offer extensive
customization and first-party data integration, providing commerce
media network operators with far greater control, performance and
yield compared to legacy one-size-fits-all platforms. These
strategic hires reinforce the company's commitment to delivering
innovative technologies that empower retailers, marketplaces,
online travel agencies and more to realize the $100 billion commerce media opportunity.
For more information about Koddi, please visit koddi.com.
About Koddi:
Koddi is the leading retail and
commerce media technology for enterprises. Leveraging AI and
first-party data, Koddi builds retail and commerce media networks
for the biggest companies in the world, including Booking.com,
Fanatics and Cars.com. With more than a decade of experience
and powering billions of media spend, the company is leading the
fast-growing rise of commerce and retail media. Koddi supplies
technologies that empower retailers, marketplaces, online travel
agencies and more to realize the $100
billion commerce media opportunity. For more information,
please visit koddi.com.
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