TIDMSEE
Seeing Machines Limited
20 June 2023
PRESS RELEASE
Seeing Machines joins forces with Devant, synthetic data
specialist, for enhanced transport safety
Collaboration accelerates Machine Learning capabilities as
regulatory deadlines approach
CANBERRA + STOCKHOLM, 20 June 2023 - To support the training and
development of its Machine Learning capabilities, Seeing Machines
Limited (LSE:SEE), the advanced computer vision technology company
that designs AI-powered operator monitoring systems to improve
transport safety, today announces a collaboration with Swedish
startup, Devant , a world leading supplier of human centric
synthetic data.
Seeing Machines is revolutionising global transport safety,
developing and licensing proprietary eye-tracking technology,
underpinned by bespoke AI that monitors driver attentiveness, to
some of the world's leading automotive manufacturers. Its
class-leading driver and occupant monitoring system (DMS/OMS)
technology is powered by Machine Learning networks, which need to
be trained and validated using large sets of high-quality data.
This collaboration brings together Seeing Machines' 20+ years'
experience and unrivalled access to human behavioural insights with
Devant's specialist rendering capabilities, leaving Seeing Machines
uniquely positioned to accelerate the development and training of
its Machine Learning networks that underpin its advanced DMS and
OMS solutions.
Seeing Machines' move to incorporate the world's most advanced
synthetic data into its DMS development flow is part of a larger
Digital Engineering initiative critical to achieving market leading
development efficiency, to meet the growing demand for more
in-cabin, driver and occupant monitoring capabilities as new
transport safety regulation deadlines approach. The successful
incorporation of computer-generated synthetic data follows Seeing
Machines' research and development of a realism taxonomy
considering all system attribute and noise factors (i.e. human
appearance and behavioural variations, optical, electronic, and
vehicle cabin environment), impacting the real-world fidelity of
data ultimately used to augment the development, training and
eventually validation, if its in-cabin AI vision software.
Seeing Machines' scientific approach to validate what makes a
computer-generated human "real enough" in practice, prosecuted on a
feature-by-feature basis for DMS/OMS, combined with Devant's
unrivalled capability and focus to solving the unique but critical
in-cabin human synthesis challenges, is unlocking an abundant
source of synthetic data suitable for accelerated development of
in-cabin sensing technology. It is also satisfying Seeing Machines'
demanding requirements needed to achieve best-in-class safety
outcomes and to uphold its reputation for delivery of real-world
reliability and performance.
Commenting on the partnership, Paul McGlone, CEO at Seeing
Machines said: "With a wave of new transport safety regulations
coming into force around the world, it is increasingly vital for
the advanced Machine Learning networks that underpin our AI-driven
technology to access reliable data of the highest quality, accuracy
and realism.
"Our mission to get everyone home safely has never been more
relevant. That is why we have partnered with Devant, a leader in
its field, to help deliver on our promise of providing our
customers with bespoke, mission-critical solutions that enhance
driver safety.
"Devant is uniquely able to capture and translate the subtlest
movements and human behaviours, producing a granularity of detail
that has, until now, been impossible to simulate. This unique
approach to data creation will allow our Machine Learning to cover
a broader range of human activity, improving on delivery times
without compromising quality."
Richard Bremer, CEO and Co-Founder at Devant , added: "We pride
ourselves on delivering best in class synthetic data, combining
unparalleled 3D human animation, computer graphics and engineering
to deliver millions of images and animations. We are pleased to be
partnering with an innovative market leader like Seeing Machines,
which is delivering a step change in transport safety by harnessing
its class leading DMS technology."
Seeing Machines uses advanced machine vision technology to
monitor driver behaviours under a full spectrum of demanding
lighting conditions, including through sunglasses. This data is
processed to interpret driver attention state, focus, drowsiness
and impairment levels to provide critical inputs in real-time to
advanced driver assistance systems (ADAS), as well as to vehicle
cockpit, comfort and convenience systems.
With DMS set to become mandatory around the world this decade,
Seeing Machines continues to grow as a world-leader in driver and
occupant monitoring systems, with close to 900,000 cars on the road
today featuring its safety technology underpinned by 15 expanding
automotive programs for 10 individual global OEMs.
Download Seeing Machines' white paper, "Do not believe your
eyes. The use of synthetic data for driver monitoring product
development".
Devant will be exhibiting at InCabin , the world's
thought-leading event for interior intelligence specialists, taking
place between 20 and 22 June 2023 in Brussels. Devant will be
showcasing the Devant NCAP Validation Service developed in close
collaboration with Seeing Machines, targeting Tier 1s, OEMs and
regulators to accelerate in-cabin monitoring system validation by
providing high-quality human-centric synthetic data.
For further information, please contact:
Seeing Machines
Sophie Nicoll sophie.nicoll@seeingmachines.com
+61 419 149 683
Devant
Richard Bremer richard@devant.ai
+46 76 222 5787
About Seeing Machines
Seeing Machines (LSE: SEE), a global company founded in 2000 and
headquartered in Australia, is an industry leader in vision-based
monitoring technology that enable machines to see, understand and
assist people. Seeing Machines' technology portfolio of AI
algorithms, embedded processing and optics, power products that
need to deliver reliable real-time understanding of vehicle
operators. The technology spans the critical measurement of where a
driver is looking, through to classification of their cognitive
state as it applies to accident risk. Reliable "driver state"
measurement is the end-goal of Driver Monitoring Systems (DMS)
technology. Seeing Machines develops DMS technology to drive safety
for Automotive, Commercial Fleet, Off-road and Aviation. The
company has offices in Australia, USA, Europe and Asia, and
supplies technology solutions and services to industry leaders in
each market vertical. www.seeingmachines.com
About Devant
Devant provides human-centric synthetic data to support the
training, testing and validation of Machine Learning networks.
Offering unparalleled data customization, Devant delivers lifelike
3D simulations that enable Machine Learning developers to generate
any real-life scenario. This empowers businesses to boost the
performance of their computer vision applications and reducing
Machine Learning bias. Delivering a unique combination of speed and
accuracy, Devant enables customers to specify their own adjustable
parameters, returning high-quality data in a matter of days.
www.devant.ai
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END
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June 20, 2023 02:30 ET (06:30 GMT)
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