French broadcasters TF1 (TF1.FR) and M6 (MMT.FR) expect the television advertising market to be difficult in 2012, the heads of the two companies Nonce Paolini and Nicolas de Tavernost said at a conference Tuesday, without giving any specific forecasts.

"Nobody can believe that 2012 will be an easy year," said Paolini, the Chief Executive of TF1, when asked about the television sector and how the advertising market would evolve.

Advertising revenue "will depend on European and French growth," he added.

The CEO of M6, Nicolas de Tavernost, described next year's market outlook as "complicated," due to the deteriorating economic outlook. "There are clouds over consumption, this should have consequences on advertising," he told Dow Jones NewsWires on the sidelines of the conference. The CEO declined to give a more precise forecast.

-By Thomas Varela and Nadya Masidlover, Dow Jones Newswires; +33 1 4017 1740; nadya.masidlover@dowjones.com

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