LiveWire Ergogenics, Inc. Provides Corporate Update and Discusses Plans for 2013
February 07 2013 - 4:05PM
Marketwired
LiveWire Ergogenics, Inc. (OTCQB: LVVV) has provided a corporate
update of the company's activities and accomplishments in 2012
during which LiveWire completed the transition from a private
company to a fully reporting public company with audited
financials.
Reported LiveWire CEO, Bill Hodson, "2012 was an exciting year
for LiveWire Ergogenics, Inc. I believe the transition from a
private corporation to a fully reporting public company will fuel
our growth in the coming years and help us to gain market share in
this exciting energy products category that is seeing spectacular
30-plus percent growth, year over year. The primary reasons for our
choice to take LiveWire through these changes were access to
capital, to attract and retain key employees, the potential for
acquisitions and the opportunity to more rapidly expand the markets
for LiveWire Energy™ products."
"During 2012, LiveWire began a major marketing initiative to
continue the rapid expansion of the company's distribution channels
and retail customer base with the appointments of Todd Zalkins to
Vice President, Western Region; Tony Torgerud to Vice President,
Midwest and Eastern Regions and Chad Siguenza to Director of
Promotions. In addition, we saw the LiveWire team of brand
ambassadors expand to over 800 members and, in response, LiveWire
appointed marathoner Kate Fischbeck to the position of Manager,
Brand Ambassadors."
Continued Mr. Hodson, "Building a strong nationwide foundation
of brokers and distributors is strategically important due to the
long process required to introduce new products and the subsequent
increasing retail demand for them. Our grassroots marketing efforts
put all the pieces in place to dramatically reduce the lead time to
store shelves."
"During the year LiveWire continued to expand its retail markets
in the southwestern USA through the expansion of our sales network
of brokers, distributers, independent grocers, grocery chains and
convenience store chains. In 2012 we saw the placement of LiveWire
Energy™ chews in major retailers such as Albertson's in California,
Northgate Gonzalez Markets in California, Fastrip Convenience
Stores in California and Arizona, Rebel Convenience Stores in
Nevada and Terrible Herbst Convenience stores in Nevada, Arizona
and California."
"A one-time dividend was declared for stockholders of record as
of January 18, 2013, the 'Record Date.'"
"At LiveWire we have planned several initiatives that will be
implemented over the coming year with the first one being the
continued expansion of our sales network through strong regional
food brokers. We are also committed to expanding our brand
ambassador network, which already consists of over 800 athletes. We
believe this grass roots network is one of the most effective ways
to get our products into the hands of consumers that are utilizing
energy products on a daily basis."
"On January 17 we announced that LiveWire signed 5-Time NFL
All-Pro Wide Receiver Randy Moss of the San Francisco 49ers to an
Exclusive Endorsement Agreement."
"Our marketing will continue to follow the motorsports and high
endurance athlete areas because these consumers are most likely
already utilizing energy supplement products. We would like to see
our brand ambassador program expand to college campuses over the
next couple of years and LiveWire will be working on several
programs to make that a reality. We will continue to look for other
unique business opportunities that can be used to help leverage our
manufacturing and sales reach. These opportunities could include
line extensions similar to our recently introduced 4-pack and other
business opportunities that allow us to maximize the strengths of
our organization."
Concluded Mr. Hodson, "At LiveWire, we believe we have had a
very successful 2012 and for our shareholders, employees, partners
and customers we wish to leverage our investments, growth and
relationships into even larger sustainable revenue-generating
activities throughout 2013."
About LiveWire Ergogenics, Inc. (OTCQB:
LVVV) and LiveWire Energy™ Chews LiveWire Energy™ chews are manufactured in
Anaheim, California by LiveWire Ergogenics, Inc., the first company
to market a full-flavored, soft "energy" chew packed with both B
vitamins and up to 120 mg of time-released caffeine.
Designed for consumers with an action-packed lifestyle, LiveWire
Energy™ chews are pocket-sized, portable alternatives to bulky
energy drinks or shots. Available in seven different flavors, the
Company's grab-n-go packaging responsibly displays the amount of
caffeine in each chew, including Citrus Mango (90 mg caffeine),
Pomaberry (90 mg caffeine), Chocolate (100 mg caffeine), Mint
Chocolate (120 mg caffeine), Sour Apple (90 mg caffeine), Cinnamon
Fire (90 mg caffeine), and Coffee (100 mg caffeine).
LiveWire Ergogenics Inc. was formed in 2008 and its products are
available for purchase at thousands of retail outlets nationwide or
are available online at: http://www.livewireenergy.com
For additional information: Telephone:
877.678.7169 Email: info@livewireenergy.com Facebook:
http://www.facebook.com/LiveWireEnergychews Twitter:
http://twitter.com/#!/EnergyChews Investor Information visit
http://www.otcmarkets.com/stock/LVVV/quote
Safe Harbor Forward-Looking Statements To
the extent that statements in this press release are not strictly
historical, including statements as to revenue projections,
business strategy, outlook, objectives, future milestones, plans,
intentions, goals, future financial conditions, future
collaboration agreements, the success of the Company's development,
events conditioned on stockholder or other approval, or otherwise
as to future events, such statements are forward-looking, and are
made pursuant to the safe harbor provisions of the Private
Securities Litigation Reform Act of 1995. The forward-looking
statements contained in this release are subject to certain risks
and uncertainties that could cause actual results to differ
materially from the statements made.
INVESTOR RELATIONS CONTACT John Davenport IRvox
Communications 877-678-7169 Email: Email Contact
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