UNITED
STATES
SECURITIES
AND EXCHANGE COMMISSION
Washington,
DC 20549
FORM
6-K
REPORT
OF FOREIGN PRIVATE ISSUER PURSUANT TO RULE 13a-16 OR 15d-16 UNDER THE SECURITIES EXCHANGE ACT OF 1934
For the month of August 2024
Commission
File Number: 333-120120-01
KIDOZ
inc.
(Translation
of registrant’s name into English)
Pacific
Centre:
Suite
1500, 701 West Georgia Street
Vancouver,
British Columbia, V7Y 1C6
Canada
(Address
of principal executive office)
Indicate
by check mark whether the registrant files or will file annual reports under cover of Form 20-F or Form 40-F.
Indicate
by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(1): ☐
Indicate
by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(7): ☐
Indicate
by check mark whether by furnishing the information contained in this Form, the registrant is also thereby furnishing the information
to the Commission pursuant to Rule 12g3-2(b) under the Securities Exchange Act of 1934. Yes ☐ No ☒
If
“Yes” is marked, indicate below the file number assigned to the registrant in connection with Rule 12g3-2(b):
Exhibits:
SIGNATURES
Pursuant
to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by
the undersigned, thereunto duly authorized.
| |
KIDOZ
INC. |
| |
(Registrant) |
| |
|
|
| Date
: August 9, 2024 |
By: |
/s/
J. M. Williams |
| |
|
J.
M. WILLIAMS, |
| |
|
CEO |
Exhibit
99.1
KIDOZ
Inc.
Pacific
Centre,
Suite
1500, 701 West Georgia Street
Vancouver
BC V7Y 1C6
Canada
Ph:
+1 888-374-2163
Fax:
+1 604-694-0301
COPPA
2.0: A Financial Game-Changer for Kidoz and the Digital Advertising Landscape
Vancouver,
B.C. Canada, August 9, 2024 – Kidoz Inc. (TSXV:KIDZ) (the “Company”), mobile AdTech developer and owner of the market-leading
Kidoz Contextual Ad Network (www.kidoz.net), the Kidoz Publisher SDK and the Kidoz COPPA Privacy Shield, today announced its strong support
for COPPA 2.0, the updated Children’s Online Privacy Protection Act.
The
recent approval of COPPA 2.0 by the US Senate marks a pivotal shift in online advertising regulations, particularly impacting the way
advertisers reach audiences under 17. When the updated Children’s Online Privacy Protection Act takes effect, companies like Kidoz,
which specialize in safe and contextual advertising, are poised to see significant financial growth.
The
Advertisers’ Perspective: A Shift in Ad Spend Towards In-Game Advertising
Advertisers
are investing heavily in reaching teenagers through targeted ads on popular social media platforms like TikTok, Instagram, and Snapchat.
However, with COPPA 2.0 prohibiting targeted advertising for users under 17, this approach becomes less viable.
According
to eMarketer, digital ad spending targeting U.S. teenagers was approximately $1.8 billion in 2023. With the new regulations, advertisers
may need to redirect a significant portion of this budget to safe and compliant platforms. This shift presents an opportunity for Kidoz,
which already offers contextual advertising that aligns with COPPA 2.0’s guidelines.
As
social media platforms face restrictions, advertisers are likely to explore alternative avenues, such as in-game advertising. According
to Newzoo, the global in-game advertising market was valued at $56 billion in 2023, with substantial growth expected as advertisers seek
new ways to reach young audiences. Kidoz, with its advanced technology and established presence in the gaming sector, is well-positioned
to capture a share of this expanding market.
“Smart
advertisers are already recognizing the shift and moving budgets to mobile games to establish their presence with Gen Z before the inventory
becomes crowded and advertising rates increase,” said Jason Williams, CEO of Kidoz.
The
App Owners’ Perspective: Higher Dependency on Safe Advertising
App
owners are now obligated to adopt safe and contextual advertising solutions for all users aged 17 and under, significantly increasing
the number of users subjected to such advertising. This compliance requirement not only aligns with Kidoz’s offerings but also
expands the potential user base for its services.
As
of 2023, approximately 40% of app users globally are under the age of 17, according to Statista. This demographic is a critical segment
for app developers and advertisers, particularly in categories such as gaming, education, and entertainment. With the enforcement of
COPPA 2.0, app developers will need to ensure that their ad strategies comply with the new regulations, driving demand for Kidoz’s
compliant advertising solutions.
Financial
Implications for Kidoz
The
mobile device penetration rate for teenagers over 13 in the U.S. is roughly 90%, according to Pew Research Center. This demographic is
highly engaged with mobile games, making it an extremely valuable market for advertisers.
With
the new regulations, advertisers may need to redirect a sizable portion of this budget towards safer, compliant platforms.
“With
COPPA 2.0 set to reshape the landscape, Kidoz management expects future revenue growth as the Company expands its market share amongst
advertisers seeking safe, contextual targeting options,” concluded Jason Williams, Kidoz CEO.
For
full details of the Company’s operations and financial results, please refer to the Securities and Exchange Commission website
at www.sec.gov or the Kidoz Inc. corporate website at https://investor.kidoz.net or on the https://www.sedarplus.com website.
About
Kidoz Inc.
Kidoz
Inc. (TSXV:KIDZ) (www.kidoz.net) mission is to keep children safe in the complex digital advertising ecosystem. Kidoz has built
the leading COPPA & GDPR compliant contextual mobile advertising network that safely reaches hundreds of millions of kids, teens,
and families every month. Google certified, and Apple approved, Kidoz provides an essential suite of advertising technology that unites
brands, content publishers and families. Trusted by Mattel, LEGO, Disney, Kraft, and more, the Kidoz Contextual Ad Network helps the
world’s largest brands to safely reach and engage kids across thousands of mobile apps, websites and video channels. The Kidoz
network does not use location or PII data tracking commonly used in digital advertising. Instead, Kidoz has developed advanced contextual
targeting tools to enable brands to reach their ideal customers with complete brand safety. A focused AdTech solution provider, the Kidoz
SDK and Kidoz COPPA Shield have become essential products in the digital advertising ecosystem.
Prado
Inc. (www.prado.co), a separate but fully owned subsidiary of Kidoz Inc., is based on the Kidoz technology and provides a mobile SSP
(Supply-side Platform), DSP (Demand-side Platform) and Ad Exchange platform to brand advertisers across a variety of industries. Employing
a contextual targeting approach within the in-app universe, Prado can achieve high impact results for brand partners within this powerful
media inventory.
The
Private Securities Litigation Reform Act of 1995 provides a “safe harbor” for forward-looking statements. Certain information
included in this press release (as well as information included in oral statements or other written statements made or to be made by
the company) contains statements that are forward-looking, such as statements relating to anticipated future success of the company.
Such forward-looking information involves important risks and uncertainties that could significantly affect anticipated results in the
future and, accordingly, such results may differ materially from those expressed in any forward-looking statements made by or on behalf
of the company. For a description of additional risks and uncertainties, please refer to the company’s filings with the Securities
and Exchange Commission. Specifically, readers should read the Company’s Annual Report on Form 20-F, filed with the SEC and the
Annual Financial Statements and Management Discussion & Analysis filed on SEDAR on April 25, 2024, and the prospectus filed under
Rule 424(b) of the Securities Act on March 9, 2005 and the SB2 filed July 17, 2007, and the TSX Venture Exchange Listing Application
for Common Shares filed on June 29, 2015 on SEDAR, for a more thorough discussion of the Company’s financial position and results
of operations, together with a detailed discussion of the risk factors involved in an investment in Kidoz Inc.
For
more information contact:
Henry
Bromley
CFO
ir@kidoz.net
(888)
374-2163
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