Clubhouse Media's Influencer-Based Model and Las Vegas Content House Profiled in Top-25 Newspaper
April 13 2021 - 8:00AM
InvestorsHub NewsWire
Clubhouse Media’s Influencer-Based Model and Las
Vegas Content House Profiled in Top-25
Newspaper
Las Vegas Review-Journal Publishes Extended
In-Depth Profile of Company’s Newest House and Overall Model and
Progress
LOS ANGELES,
CA -- April 13, 2021 -- InvestorsHub NewsWire --
Clubhouse Media Group, Inc. (OTCMKTS:CMGR)
(“Clubhouse Media” or the “Company”), an influencer-based marketing
and media firm with a vast aggregate global social media reach, is
pleased to announce that the Company was just covered in an
in-depth profile
article in the renowned
Las Vegas Review-Journal (“LVRJ”) newspaper, the largest
circulating daily newspaper in Nevada and one of two daily
newspapers in the Las Vegas area.
The
LVRJ is a daily subscription newspaper published in Las Vegas,
Nevada, since 1909. It is ranked as one of the top 25 newspapers in
the United States by circulation.
The
article covers the Company’s ongoing expansion across the United
States market as well as its basic business model, and contains a
number of insightful points from Company representatives, Clubhouse
Media influencers, and outside individuals with insight into the
Company and its mission.
The
article includes analysis from Brian Freeman, chief executive of
influencer platform Heartbeat, who said the Company’s model is a
win for all involved: “As the content creator, I get
representation. I get access to more followers. I get a place to
live. I get an epic lifestyle. And from the content house
perspective, they can go to an advertiser and say, ‘Hey, we’ve got
100 million followers — pick your poison. Do you want car
enthusiasts? Do you want gaming enthusiasts? We’ve got something
for everybody.’ The more houses they have, the more talent they
have and the bigger the core brand, Clubhouse, gets, and that
benefits advertisers by giving them a one-stop
shop.”
A
key theme in the piece is the innovative nature of what Clubhouse
Media is trying to accomplish with its unique model.
Influencer-based marketing is not an entirely new idea. But the
Company believes that managing to coordinate influencer-based
marketing at scale, augmented by differentiating technology, is an
entirely unique and potentially disruptive innovation – a point
that forms a central focus in the article.
Nixon Peabody LLP Partner Ellie Heisler, who
works with several top influencers on licensing, IP protection and
brand building, was also quoted in the piece with her thoughts on
the value proposition Clubhouse Media’s content houses offer to
brands:“If
that influencer lives in a house and they’re living with a bunch of
friends that decide to pop into that (sponsored) video or repost
their friend’s content, all of a sudden, the brand is paying for
one influencer, but they potentially get the reach of so many more.
If all the influencers are being managed by the same company in the
house, they can negotiate for multiple brand deals for their
multiple talent.”
Throughout the piece, two considerations are
front and center where execution is concerned: First, can Clubhouse
Media maintain and grow its reach by keeping powerful influencers
engaged and adding new talent to its pipeline? And second, can the
Company control enough reach to establish growing interest among
major brands?
In
interview segments with influencers at its Society Las Vegas house,
as published in the piece, the value proposition the Company offers
was clearly evident. According to the article, the Company’s
Creative Director Heather Ferguson said Clubhouse Media creators
have a say in what brands they would like to work with and can
reject offers at their discretion, and that the Company’s focus is
centered on helping influencers reach their career
goals: “We’re not here to make a quick buck from this
brand deal. Our point of differentiation is we have publicists. We
have a media team. We have full-scale video production. We have
full-scale styling production and in-house
studio.”
As
far as establishing a dominant presence in aggregate reach, the
article also notes the Company’s access to a currently estimated
280 million social media followers through its Clubhouse Media
influencers, as well as an additional 9 million through its own
branded accounts.
An
online version of the article may be accessed HERE.
About Clubhouse
Media
We
believe Clubhouse Media represents the future of influencer media
and marketing, with a global network of professionally run content
houses, each of which has its own brand, influencer cohort and
production capabilities. Clubhouse Media offers management,
production and deal-making services to its handpicked influencers,
a management division for individual influencer clients, and an
investment arm for joint ventures and acquisitions for companies in
the social media influencer space. Clubhouse Media’s management
team consists of successful entrepreneurs with financial, legal,
marketing, and digital content creation
expertise.
Please follow us on Twitter: twitter.com/ClubhouseCMGR
FORWARD-LOOKING STATEMENTS:
This release contains
"forwrd-looking statements" within the meaning of the safe harbor
provisions of the U.S. Private Securities Litigation Reform Act of
1995. Forward-looking statements also may be included in other
publicly available documents issued by the Company and in oral
statements made by our officers and representatives from time to
time. These forward-looking statements are intended to provide
management's current expectations or plans for our future operating
and financial performance, based on assumptions currently believed
to be valid. They can be identified by the use of words such as
"anticipate," "intend," "plan," "goal," "seek," "believe,"
"project," "estimate," "expect," "strategy," "future," "likely,"
"may," "should," "would," "could," "will" and other words of
similar meaning in connection with a discussion of future operating
or financial performance.
Examples of forward-looking statements include,
among others, statements relating to future sales, earnings, cash
flows, results of operations, uses of cash and other measures of
financial performance.
Because forward-looking statements relate to the
future, they are subject to inherent risks, uncertainties and other
factors that may cause the Company's actual results and financial
condition to differ materially from those expressed or implied in
the forward-looking statements. Such risks, uncertainties and other
factors include, among others such as, but not limited to economic
conditions, changes in the laws or regulations, demand for products
and services of the company, the effects of competition and other
factors that could cause actual results to differ materially from
those projected or represented in the forward-looking statements.
Any forward-looking information provided in this release should be
considered with these factors in mind. We assume no obligation to
update any forward-looking statements contained in this
report.
Corporate Contact
Simon Yu, MBA
Phone: +1-702-479-3016
Investor Relations
Tiger Marketing & Branding
Agency
info@TigerGMP.com
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