Truli Media Group, Inc., (OTCQB: TRLI), owner and operator of
faith-based & family media content platform and social
community hub Truli.Net, today issued the following Special Letter
to Shareholders from its Chairman & CEO, Michael Jay Solomon.
Dear Shareholder:
Truli Media Group's launch of Truli.Net this summer, and our
successful transition to a public company, were two major
milestones in our company's history. I would like to welcome all of
our new shareholders, and take this opportunity to introduce
myself, and discuss our position, strategy and goals for the next
twelve months.
Previously, I served as President of Warner Bros. International
Television -- the apex of a successful 50-year career in global
television content distribution. I was honored to build Warner
Bros. International TV operations into the global leader. To see
our initial management team, please visit:
www.truli.net/truli-management.
At the time I left Warner Bros., television had become a
consolidated, mature industry. So I began research to identify a
relatively untapped, new media content distribution market that
would leverage the newest digital technologies. These technologies,
ranging from the cloud to mobile devices, had suddenly become very
powerful and quite inexpensive -- so now more than ever, "Content
is king, but distribution is emperor." Unlike in the '80s or '90s,
today we have a new, digital economic paradigm in which massive
business success can be achieved in a short period of time.
Truli Media Group - The Beginning The
advent of the Internet in the late '90s allowed many companies to
start up inexpensively, but few had the management, business plan
and access to capital to grow and dominate their sector. With
Truli, we see unlimited opportunity to transform a large, highly
fragmented and underserved new media market sector by aggregating
our sector's content to serve its owners and consumers with a
robust, highly interactive experience.
Evangelical Christians are believed to be the world's largest
affinity group with over 100 million in the U.S. and another 700
million internationally. Truli.Net is signing up ministries so we
will have thousands of sermons delivered every week and -- most
importantly -- we store and index all of them by subject matter
that makes them easy to seek, find and share. In addition, we will
feature a tremendous and growing amount of family and secular
content ranging from thousands of family oriented movies, music
videos, books, educational materials, videos, merchandise and
more.
Only recently have corporate, internet related and mobile device
technologies become powerful and prolific enough, and its prices
low enough, to enable the profitable global aggregation and
distribution of interactive content. For example, Google now
enables Truli.Net to serve up highly targeted advertisements based
on geographical, contextual, behavioral and many other metrics that
create a rich environment for advertisers as well as a value-added
personal experience for our users.
Timing is everything. Today, growing public anxiety over our
economic future, wars, terrorism, and a loss of confidence in our
many political and financial institutions is driving a resurgent
desire for spiritual, family and religious inspiration,
entertainment, and connection to other like-minded members of the
worldwide Evangelical community. Truli.Net fulfills all those
needs.
Truli.Net Launches to a Fragmented $9 billion
Addressable Marketplace Expertise and industry connections are
everything when building a successful content distributor. Over the
past two years, our hand-picked team of veteran technologists and
content, advertising, social media and e-commerce experts met with
ministry leaders and business executives to refine the business
model and build Truli.Net. We launched on July 10.
With a highly fragmented, $9 billion addressable market,
Truli.Net's fully consolidated offering has no substantial
competition. Analysts estimate annual U.S. Christian retail
industry sales are $4.3 billion, with international estimated at
another $4.5 billion or more.
Truli.Net provides a free, innovative platform that hosts a vast
and fast growing library of on-demand and queried media including
sermons, music, books, audio and music videos, concerts, movies,
comedy and specialty programming -- all within a trusted social
network of shared affinity.
Highly Scalable Business Model Becoming a
registered user of Truli.Net is fast and free. All of our globally
aggregated content is provided to Truli.Net at no cost. We do not
produce content, nor own any plants or equipment. We are strictly a
conduit of family and faith-based content. We offer most of that
content to our users for free.
Our highly scalable business model monetizes that content
through multiple revenue streams, primarily advertising and
sponsorship. Additionally, we have a revenue share with feature
film (VOD) content providers. We also offer a shopping network
selling over 300,000 items, with all fulfillment performed by our
partner. We earn a commission on Truli.Net click-through sales of
family-based movies & children's content, streaming audio video
content as well as DVDs, CDs, lectures, pay per view
concerts/events, books, educational materials and merchandise.
Other companies with similar business models that exemplify our
21st century interactive digital business model, low cost structure
and scalability include Priceline.com and
Kayak, both online travel companies.
Priceline is a mature company initially built with technology from
the '90s. It recently posted a gross profit margin of 76 percent
and has a $31 billion market value and price of $622 per share. Its
younger rival, newly public Kayak Software, recently reported a 94
percent gross profit margin on $77 million in second quarter
revenue.
The online real estate information companies are also
instructive, with Move achieving 80 percent
gross profit margin on its second quarter revenue of $49 million,
and Zillow reporting 88 percent gross profit
margin on $28 million in second quarter revenue.
Growth Strategy Our growth strategy is
simple:
- Invest in state-of-art but off-the-shelf
technologies. This ensures a robust, intuitive and interactive
user experience on the desktop, tablets, Roku, game consoles, smart
phones and more. It also keeps our costs low, while we integrate
these various technologies in ways we deem proprietary.
- Aggregate content worldwide. Our content
spans ministries and global film, music, children's content,
entertainment, educational and merchandise providers. We plan to
dominate the sector, starting with direct outreach to 3,000
U.S.-based ministries to extend their reach from local
neighborhoods to millions of viewers worldwide.
- Build brand awareness and traffic. This
includes public and media relations, advertising, and social media
marketing. We make it easy for the many millions of Christian and
family-oriented consumers to become a Truli.Net registered user.
Any Facebook or Twitter user can register in seconds with
Truli.Net.
- Serve the youth market. We are developing
a youth focused initiative named DOXA. With youths' growing
purchasing power, and the opportunity for advertisers to create
lifetime brand loyalty, DOXA is a subsidiary with a functionally
identical platform to Truli.Net that provides enrichment,
entertainment and interaction around three impulses that capture
the rising generation of Christians between 16 and 35: humor,
social good and spirituality.
Truli Media Group 2013: Positioned for
Success Our business plan is based on an ambitious agenda for
the next 12 months. Our goals include:
- Reach positive cash flow. We target
reaching positive cash flow in mid 2013.
- Reinforce management team. As the Company
grows, we will add seasoned industry executives and experts to
management, the Board of Directors and an Advisory Board.
- Stay at forefront of technology. We plan
to grow and evolve our technology to capitalize on the latest
innovation ensuring the most intuitive and robust offering for our
users.
- Raise growth capital. As a public
company, we have a lower cost of capital. When the time is right,
we will raise an initial round of capital to fund growth.
- Aggressive Marketing Strategy. This
includes social media, public and investor relations, advertising
and cooperative marketing agreements.
- Form Strategic Alliances. These may
include joint ventures, acquisitions, co-marketing agreements with
key content or e-commerce providers and distributors.
- Communicate Proactively. We will
implement an investor relations program to keep our shareholders
informed and to communicate proactively with Wall Street.
- Capture Christian Youth Market. Our youth
initiative, DOXA, is slated for launch in the first half of
2013.
- Build World's Leading Faith-based & Family
Content Platform. Our 12-month goals include a minimum of
1,500 children's videos; signing up 500 U.S. and 500 international
ministries; and one million international Truli.Net viewers.
After only a few short weeks, and before deploying our major PR
campaigns, Truli.Net already has over 200,000 people talking about
us weekly on social media, with a second-tier reach of 50+ million
people.
While Truli.Net is an Evangelical Christian and family-oriented
platform in its content and social media themes, it is also
important that we be as inclusive as possible. Truli.Net will reach
out, and offer content, to invite people -- of all faiths, no
faith, and those who have lost or question their faith -- into the
Truli.Net tent. Not to proselytize, but to energize, uplift and
revitalize all of our users' spirit, in community, with humor and
with grace.
As a newly public company, Truli Media Group has greatly raised
its visibility and increased its opportunities for growth. It is a
privilege to lead this company into what I strongly believe to be
an exciting and rewarding future.
Sincerely yours,
Michael Jay Solomon
Safe Harbor Statement This news release
contains statements that involve expectations, plans or intentions
(such as those relating to future business or financial results,
new features or services, or management strategies) and other
factors discussed from time to time in the Company's Securities and
Exchange Commission filings. These statements are forward-looking
and are subject to risks and uncertainties, so actual results may
vary materially. You can identify these forward-looking statements
by words such as "may," "should," "expect," "anticipate,"
"believe," "estimate," "intend," "plan" and other similar
expressions. Our actual results could differ materially from those
anticipated in these forward-looking statements as a result of
certain factors not within the control of the company. The company
cautions readers not to place undue reliance on any such
forward-looking statements, which speak only as of the date made.
The company disclaims any obligation subsequently to revise any
forward-looking statements to reflect events or circumstances after
the date of such statements or to reflect the occurrence of
anticipated or unanticipated events.
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Investor Relations Chuck Arnold 386.409.0200 Email
Contact Truli Media Group Manuela Ruggeri Email Contact
310-666-1703
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