Snipp Interactive Inc. Receives US$ 125,000 Program Upgrade Order From a Leading Global CPG Company
June 18 2019 - 7:00AM
Snipp Interactive Inc. ("Snipp" or the “Company”) (TSX-V: SPN;
OTCPK: SNIPF), a global provider of digital marketing promotions,
rebates and loyalty solutions, today announced that it has received
a US$125,000 program upgrade order from a leading CPG company (the
‘Customer’). The upgrade will be completed within the third quarter
of this fiscal year. The Customer, an existing longstanding Snipp
client, is an American multinational personal care corporation
listed among the Fortune 500. Their brands can be found in almost
every American household with a product range that includes facial
tissues, feminine hygiene products, toilet paper, utility wipes,
disposable diapers and baby wipes.
The Customer had first signed an agreement with
Snipp in 2016 establishing Snipp as a receipt technology supplier
for a loyalty program for one of their flagship brands. The
Company’s SnippCheck market-leading receipt processing solution
replaced the Customers previous code-on-pack entry and redemption
mechanism and drastically improved the user experience, data
analytics capability and program costs through reduced fraud, over
their previous implementation model. With SnippCheck, consumers can
simply take a picture of their grocery store receipts showing
qualifying brand purchases and submit them via an app or online for
points that are automatically credited to their loyalty account.
Under this agreement, Snipp will upgrade the program to its latest
receipt platform that incorporates sophisticated machine learning
and artificial intelligence capabilities. The intelligent learning
capabilities will help in analyzing valuable consumer behavior by
tracking not only product purchases, but also additional items on
each captured receipt thus improving the overall effectiveness of
the program by providing better analytics and intelligence and
advanced fraud protection. “We are excited to upgrade our client’s
program to the latest version of our receipt platform. This
platform clearly demonstrates our industry leading machine learning
and artificial intelligence capabilities and with this migration,
the three largest CPG consumer loyalty programs in the market will
now be operating on our SnippCheck platform,” said Atul Sabharwal,
Chief Executive Officer of Snipp. “The intelligent
learning components of the platform will be game-changing in the
industry as we can not only considerably increase program
efficiencies but also offer previously unavailable consumer
behavior data, analytics and advanced fraud protection. We look
forward to incorporating this technology into more of our existing
and new client programs in the coming months.”
About Snipp:
Snipp is a global loyalty and promotions company
with a singular focus: to develop disruptive engagement platforms
that generate insights and drive sales. Our solutions include
shopper marketing promotions, loyalty, rewards, rebates and data
analytics, all of which are seamlessly integrated to provide a
one-stop marketing technology platform. We also provide the
services and expertise to design, execute and promote client
programs. SnippCheck, our receipt processing engine, is the market
leader for receipt-based purchase validation; SnippLoyalty is the
only unified loyalty solution in the market for CPG brands. Snipp
has powered hundreds of programs for Fortune 1000 brands and
world-class agencies and partners.
Snipp is headquartered in Toronto, Canada with
offices across the United States, Canada, Ireland, Europe, and
India. The company is publicly listed on the Toronto Stock Venture
Exchange (TSX-V) in Canada and is also quoted on the OTC Pink
marketplace under the symbol SNIPF. Snipp was selected to the TSX
Venture 50®, an annual ranking of the strongest performing
companies on the TSX Venture Exchange, in 2015 and 2016. SNIPP IS
RANKED AMONGST THE TOP 500 FASTEST GROWING COMPANIES IN NORTH
AMERICA on Deloitte’s 2018 Technology Fast 500™, for the third year
in a row.
FOR FURTHER INFORMATION PLEASE CONTACT: Snipp Interactive Jaisun
Garcha investors@snipp.com
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