Spotify Launches in India
February 26 2019 - 9:30PM
Business Wire
World’s most popular music streaming service
launches a personalised experience, upgraded for India
Spotify (NYSE: SPOT), the world’s leading music streaming
service, is available in India today with all-new features tuned to
Indian music fans’ personal tastes.
With today’s launch in the world’s second most populous country
(over 1.3bn people), Spotify is making its way to the fastest
growing market globally for mobile apps(1). The number of active
internet users in India is estimated at over 400m(2), as mobile
internet and smartphones become faster and more affordable.
Spotify’s India launch follows the company’s recent expansion
across MENA and South East Asia, bringing the total number of
Spotify markets to 79 with 207m users, including 96m subscribers,
globally.
Spotify comes to India offering the best listening experience in
local and international music, with the Spotify app available to
download for free or with an upgrade to Spotify Premium for only
INR 119 per month.
“As Spotify grows, our goal is to bring millions of artists and
billions of fans together from every country and background,” said
Daniel Ek, Spotify founder and CEO. “India has an incredibly rich
music culture and to best serve this market, we’re launching a
custom-built experience. Not only will Spotify bring Indian artists
to the world, we’ll also bring the world’s music to fans across
India. Spotify’s music family just got a whole lot bigger.”
All of Spotify’s Favourite Features
Spotify comes to India with its unrivalled mix of features that
have made it the world’s most popular music app, including more
than 40m songs offering the hottest Indian and international music,
best-in-class personalised music recommendations and the freedom to
play across a wide range of devices and app integrations.
Tuned to India
Spotify has redesigned the music experience for India with a
fresh set of exclusive features:
- Multi-language music
recommendations: With many Indians speaking several local
languages, Spotify’s music recommendation engine can now be tuned
to Hindi, Punjabi, Tamil and Telugu. Indian users can select their
preferred language(s) to receive tailored Daily Mix, Home, Radio,
Search results and recommendations.
- Spotify Free with total control:
For the first time ever on Spotify Free, smartphone users can play
every song on demand.
- Playlists made for India:
Expertly curated and regularly updated by our team of Indian music
experts, new playlists include Indiestan, Rap91, Namaste Love,
Punjabi101, Bollywood Butter, Top Hits in Hindi, Tamil, Telugu and
Punjabi. These sit alongside our celebrated international playlists
including Mint, RapCaviar, Viva Latino and the This is… artist
compilations. Add billions of creator and fan-built playlists to
the mix and Spotify has a playlist for any mood or moment.
- Spotify goes to the movies:
Introducing Starring…, a series of playlists featuring the best
music from the most popular Bollywood, Tollywood, Kollywood, and
Punjabi actors. Spotify’s recommendations will also include songs
from India’s favourite movies and actors.
- City playlists: Find out what's
hot in the city, with new algorithmic playlists tracking what’s
trending in Mumbai, Delhi, Bangalore and Chennai.
“Spotify’s arrival in India is a big step forward in our overall
global growth strategy. A fundamental piece of that strategy is
staying connected to global culture while allowing room for local
adaptation, and we’ve certainly achieved that with our India
launch,” said Cecilia Qvist, Spotify’s Global Head of Markets.
“We’ve worked closely with local teams of musicians, creators and
cultural tastemakers to ensure Spotify is going to be loved, used
and favored by people all over India whether they’re listening to
local Bollywood and Punjabi hits, or discovering curated global
playlists of K-pop or Reggaeton.”
To enjoy music the way you want it, download the Spotify app
today via the Android or iOS app store or by heading to
www.spotify.com/free.
Check out our India launch video and artist
welcome video. Click here for further
imagery.
Notes to Editors
(1)Source: App Annie Forecast, 2018.
(2)Source: IAMAI Mobile Internet Report, 2017.
About Spotify Technology S.A.
Spotify transformed music listening forever when we launched in
2008. Our mission is to unlock the potential of human creativity by
giving a million creative artists the opportunity to live off their
art and billions of fans the opportunity to enjoy and be inspired
by these creators. Everything we do is driven by our love for
music.
Discover, manage, and share over 40 million tracks for free, or
upgrade to Spotify Premium to access exclusive features including
offline mode, improved sound quality, Spotify Connect and ad-free
listening.
Today, we are the world’s largest music streaming subscription
service with a community of 207 million users, including 96 million
Spotify Premium subscribers, across 79 markets.
For further information head over to our press page at
https://newsroom.spotify.com/.
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Dustee Jenkinspress@spotify.com
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