Procter & Gamble Brings Relief to Residents Affected by Hurricane Idalia in Florida With P&G Products and Tide Loads of Hope Laundry Services
September 07 2023 - 6:00AM
Business Wire
The Procter & Gamble Company (NYSE:PG) :
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20230907403864/en/
Tide Loads of Hope Set-Up (Photo:
Business Wire)
WHO:
Families, individuals and first
responders in need of personal care items, cleaning products or
laundry services in the wake of Hurricane Idalia.
WHAT:
The Tide Loads of Hope Mobile
Laundry Unit, powered by Matthew 25: Ministries, has been deployed
to Perry, Fla., to support relief and recovery efforts in the wake
of Hurricane Idalia. The mobile laundry unit will begin services in
impacted areas, providing free, full-service laundry to affected
residents. Residents can bring clothes (up to two loads per
household) to be washed, dried and folded, free of charge. All
washable clothing types will be accepted, with the exception of
heavy bedding.
In partnership with Matthew 25:
Ministries, P&G will also distribute free personal care kits
with everyday essentials, as well as cleaning products to meet
basic hygiene and home care needs directly into impacted
neighborhoods.
WHY:
Hurricane Idalia, a category 3
hurricane with up to 125 mph winds, made landfall in Florida’s Big
Bend region, the first major hurricane to directly hit the area in
more than 125 years. The hurricane brought a devastating storm
surge to the area, causing major flooding and leaving hundreds of
thousands without power or access to clean water.
P&G has a history of giving
back to the communities where we live, work and serve consumers,
and we want to provide everyday essentials to those who need it
most to help bring a sense of normalcy in this time of need. These
services are free and available to people affected by the disaster
and the volunteers who are helping to respond.
WHERE:
Starting on Thursday, Sept. 7,
the team will collect laundry at the below location and time until
daily capacity has been reached. The team will also be distributing
personal care kits and cleaning supplies directly to the affected
areas.
Walmart Supercenter
1900 S. Jefferson St., Perry, FL
32348
9 am – 5 pm EDT (or until
capacity is reached)
For the most up-to-date
information, please visit Tide’s Twitter: @Tide and Instagram:
@tidelaundry.
ABOUT TIDE LOADS OF HOPE: For more than 15 years, Tide
Loads of Hope has provided free laundry services to families
affected by disasters. Created in the wake of Hurricane Katrina in
2005, Tide Loads of Hope is a mobile laundromat that can complete
hundreds of loads of laundry per day. In partnership with Matthew
25: Ministries, an international humanitarian aid and disaster
relief organization, the program has benefitted over 90,000 people
across the U.S. and Canada.
As a key component of Tide Ambition 2030, Tide has committed to
expand its Loads of Hope program tenfold, providing clean clothes
to millions of people in times of need, with a focus on communities
most impacted by climate change. Learn more at
https://tide.com/en-us/our-commitment/loads-of-hope.
PRODUCT BRANDS: P&G brands to be distributed include
Always, Bounty, Charmin, Crest, Dawn, Febreze, Ivory, Gillette, Mr.
Clean, Olay, Old Spice, Oral-B, Pampers, Pantene, Safeguard,
Secret, Swiffer, Tampax, Tide and Venus.
PARTNER: P&G provides these services in partnership
with Matthew 25: Ministries, an international humanitarian aid and
disaster relief organization. More information can be found at
www.m25m.org.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20230907403864/en/
Media Inquiries for P&G and Tide: Anna Fobair,
anna.fobair@ketchum.com
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