Clearblue® drives clarity in the Menopause
Category with launch of Menopause Stage Indicator
Clearblue®, the world’s #1 selling brand in home pregnancy and
fertility tests2, is expanding to a new category – menopause. Women
in or approaching menopause are underserved consumers, as more than
two in three women feel unprepared to take on their menopause
journey3, and only 45% feel they have enough information to manage
it4. In response, Clearblue® is turning up the volume on the
menopause conversation by launching its new Clearblue® Menopause
Stage Indicator, the first and only product to combine a woman’s
urine FSH measurements with her age and cycle history to indicate
her likely menopause stage.1
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20230829093836/en/
Clearblue Menopause Stage Indicator
(Photo: Business Wire)
“The topic of menopause has 10x more searches than fertility,
yet only makes up 25% of the conversation size4,” said Leah Wood,
Clearblue® Brand Director. “The silence around it is palpable and
it’s our hope that if women have more information about where they
are in their menopause journey, they’ll feel more empowered to turn
up the volume, talk about it, and embrace this new stage in
life.”
The Clearblue® Menopause Stage Indicator securely stores results
on the free-to-download app5 Menopause Stage – Clearblue
me®. The app determines her likely menopause stage1 by
combining the results of five urine FSH tests, with her cycle
history and age. Consumers can generate and print their
personalized report to bring to their healthcare professional to
have an informed conversation about menopause and potential
treatment options. The app also allows women to track symptoms and
cycles and offers lots of credible educational content and articles
covering a range of topics from understanding the different stages
of menopause, to managing symptoms, and even to helping her prepare
for her doctor’s visit.
“I am thrilled to be teaming up with Clearblue® for the
launch of their Menopause Stage Indicator. It is a groundbreaking
product that will be beneficial for both women and healthcare
professionals,” said menopause expert, Dr. Heather Hirsch, MD, MS,
MSCP. “The menopause transition can lead to an array of different
and frustrating symptoms that can make women feel confused, but
having a diary log of symptoms, cycle history, and the results from
the FSH tests will certainly help clinicians make a more accurate
diagnosis and start the dialogue of safe and available treatment
options if appropriate.”
How it Works:
- Step 1: Purchase the Clearblue® Menopause Stage
Indicator and download the free Menopause Stage - Clearblue
me® app (available on iOS or Android)5
- Step 2: Create your account in the app and follow the
in-app instructions to get ready for testing.
- Step 3: Take 5 FSH urine tests over the course of 10
days (one test every other day). The app combines your FSH test
results with cycle history and age to determine your likely
menopause stage.1
- Step 4: Generate your personalized report, which
includes your likely menopause stage1, FSH test results and last
six weeks of tracked symptoms to share with your healthcare
professional.
"Clearblue® has been a pioneer of innovation in the pregnancy
and fertility category for over 35 years,” said Dr. Fiona Clancy,
PhD, R&D Senior Director at Clearblue®. “But we know a
woman's reproductive journey doesn't end with trying to get or
getting pregnant - the journey continues as do her questions about
what comes next. The Clearblue® Menopause Stage Indicator is a
game-changer that will help empower women with information and
understanding of their menopause journey.”
The Clearblue® Menopause Stage Indicator will be available for
purchase at retailers across the United States.
More information can be found at
https://clearblue.com/menopause/stage-indicator, or by following
along on social with the hashtag #MenoStage or @clearblue on
Instagram.
About Clearblue® Clearblue® is the World’s No.1
selling brand in home pregnancy and fertility tests2. Consumers
trust the Clearblue® brand for its reputation of delivering clear
and accurate results. The Clearblue® product range is built
on a strong foundation of peer-reviewed science and consumer
understanding. Clearblue® is supported by over 35 years of
expertise, quality, and innovation in consumer diagnostics.
Clearblue® pregnancy, fertility and ovulation products are
developed with leading healthcare experts and Clearblue® is
the #1 OB-GYN Recommended ovulation brand. The Clearblue®
family of products includes the Clearblue® Fertility
Monitor, Clearblue® Advanced Digital Ovulation Test,
Clearblue® Digital Ovulation Test, Clearblue® Easy
Ovulation Test, Clearblue® Digital Pregnancy Test,
Clearblue® Rapid Detection Pregnancy Test, Clearblue®
Flip & Click Pregnancy Test, Clearblue® Early Detection
Pregnancy Test, Clearblue® Early Digital Pregnancy Test,
Clearblue® Advanced Trying For a Baby Kit and the
Clearblue® Trying for a Baby Kit. For more information visit
www.clearblue.com.
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visit us at https://www.pg.com/news.
1
Only a healthcare professional can confirm
your menopause stage
2
#1 selling brand in home pregnancy and
fertility tests. Based on international sales compiled using
independent market research data.
3
Marlatt KL, Beyl RA, Redman LM. A
qualitative assessment of health behaviors and experiences during
menopause: A cross-sectional, observational study. Maturitas. 2018
Oct;116:36-42.
4
Earned & social listening (Brandwatch
News, Blogs, Boards, Forums, Reddit, Twitter, YouTube, Tumblr),
earned interactions (Newswhip), language analysis (Relative
insights), TikTok and Instagram manual research, custom audience
intelligence (MRI Simmons), desk research across a variety of
studies and sources.
5
Compatible with most iPhones® and Android™
Phones. To find out if your phone is compatible and if the app is
available in the country you live in, check out:
www.clearblue.com/connectivity
This product is not suitable if you are pregnant, breastfeeding,
are taking hormonal birth control, hormone replacement therapy,
medications affecting FSH, have PCOS, or after surgical procedures
which affect your cycle. If unsure about suitability, speak to your
healthcare professional.
Not for contraceptive use.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20230829093836/en/
Velvet Gogol Bennett P&G Personal Health Care North America
& Global Communications 513-634-5576 gogolbennett.vc@pg.com
Alan Danzis Alan.Danzis@mslgroup.com
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