Febreze survey reveals American’s aren’t
sanitizing the soft surfaces in their home
Here’s the hard truth about soft surfaces: our homes are one of
the most active areas of our lives, with people—and bacteria—coming
and going frequently. A new survey from Febreze reveals that
although 73% of Americans say they sanitize hard surfaces like
their toilet regularly, about 1 in 4 admit they have never
sanitized the soft surfaces in their homes, like their sofas or
rugs.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20211026005078/en/
New Febreze Fabric Antimicrobial (Photo:
Business Wire)
That may be because Americans believe that hard surfaces like
their toilet seat (45%) host the most bacteria. But research shows
that bacteria also grow on the often-forgotten, hard-to-clean, soft
surfaces. In fact, according to Meghan May, Professor of
Microbiology and Infectious Diseases at the University of New
England College of Osteopathic Medicine, fabric surfaces that
accumulate dust have substantially higher microbial burdens than
hard surfaces that can be wiped down. What’s more, studies have
shown that bacteria can be transferred to upholstery and fabric
cushions, and then back to people.1,2
“We know sanitizing hard surfaces is part of everyone’s cleaning
routines, but we found people are missing a large portion of their
regularly used surfaces, their soft surfaces,” said Angelica
Matthews, Senior Brand Director at Febreze. “In fact, according to
our recent survey, more than half of Americans claim their sofa is
the central piece of furniture in their homes, however 47% say they
sanitize it less than once a month or have never sanitized it at
all.”
Enter Febreze’s newest fabric refresher, Febreze Fabric
Antimicrobial, a multi-purpose fabric spray that kills 99.9% of
bacteria3, eliminates odors, and prevents the growth of mold and
mildew on soft surfaces4.
“It’s no secret that kids, pets, and parents are bringing a lot
of bacteria into their homes daily,” said Morgan Brashear, Senior
Scientist at Febreze. “Research shows that large numbers of
bacteria can live on the bottom of shoes, averaging 421,000 colony
forming units (CFU)/cm sq5 – more than 2,000 times more bacteria
per square centimeter than on your toilet seat6. Yet over half of
Americans leave their shoes on when they enter their home, and over
70% place shoes – along with bags and clothes they’ve worn outside
- on their couch. These bacteria can also produce unwanted bad
odors. Febreze created the new Febreze Fabric Antimicrobial to
address both concerns – sanitization and odor elimination- at the
same time in one simple product.”
To use Febreze Fabric Antimicrobial, clean soiled soft surfaces.
Then, spray the surface evenly until it’s wet, keeping the fabric
visibly wet for five minutes. Let dry completely before use. For
mold or mildew prevention, repeat every fourteen days or more often
if new growth appears.
Febreze Fabric Antimicrobial can be found online or at major
retailers nationwide with an MSRP of $8.00.
ABOUT THE SURVEY The Febreze Fabric Antimicrobial Survey was
conducted on behalf of Febreze in partnership with a trusted
third-party vendor, among a sample of n=1,008 Americans. The sample
is nationally representative as it relates to age, gender, region
and race/ethnicity. The 15-minute online survey was conducted
between August 27-30, 2021. The margin of error (MOE) for the total
sample is +/- 3 percentage points at the 95% confidence level.
ABOUT FEBREZE In 1998, Procter & Gamble (P&G) gave
households a breath of fresh air with the launch of Febreze®, known
today as the preeminent brand for providing a fresh, clean scent
and eliminating odors from fabrics and the air. Febreze® features a
line of products with freshness capabilities that range from
ridding of pet odors and tackling sweat stink to decorating the
home with scent and freshening on the go. Febreze® continues to be
one of the fastest growing brands in P&G’s portfolio of
household brands and bring innovative products to market.
ABOUT PROCTER & GAMBLE P&G serves consumers around the
world with one of the strongest portfolios of trusted, quality,
leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®,
Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®,
Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®,
Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G
community includes operations in approximately 70 countries
worldwide. Please visit https://www.pg.com/ for the latest news and
information about P&G and its brands.
1 Neely, A.N. (2014). Persistence of microorganisms on common
hospital surfaces. Infection Control Resource, 4(4).
2 Noskin G.A., Bednarz, P., Suriano, T., Reiner, S., Peterson,
L.R. (2000). Persistent contamination of fabric covered furniture
by vancomycin-resistant enterococci: implications for upholstery
selection in hospitals. American Journal of Infection Control.
28(4):311-3. https://doi.org/10.1067/mic.2000.108129
3 Effective against Enterobacter aerogenes and Staphylococcus
aureus
4 Effective against Aspergillus niger and Penicillium
variable
5 Maxwell, S., & Gerba, C. P. (2008). Rockport Shoe Study
(pp. 1–9). Tucson, Arizona.
6 Rusin, P., Orosz-Coughlin, P. & Gerba, C. (1998).
Reduction of faecal coliform, coliform and heterotrophic plate
count bacteria in the household kitchen and bathroom by
disinfection with hypochlorite cleaners. Journal of Applied
Microbiology, 85, 819-828.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20211026005078/en/
Press: Procter & Gamble Lindsey Mithoefer, 513-885-3114
mithoefer.ln@pg.com or M Booth Rachel Koggan, 973-464-6469
rachelk@mbooth.com
Procter and Gamble (NYSE:PG)
Historical Stock Chart
From Aug 2024 to Sep 2024
Procter and Gamble (NYSE:PG)
Historical Stock Chart
From Sep 2023 to Sep 2024