- Inspired by both the achievements and positive actions of real
Olympic and Paralympic athletes, P&G debuts two new films for
the Olympic Games Tokyo 2020 – “Love Leads to Good” and “Your
Goodness is Your Greatness”
- Athletes for Good Fund awards more than $500,000 in grants to
the charitable causes supported by Olympic and Paralympic
athletes
- New “Good is Gold” film series tells the moving stories of
athletes working to take action against bias and inequality
Procter & Gamble (NYSE: PG) today launched its Olympic Games
Tokyo 2020 campaign inspired by the many Olympic and Paralympic
athletes who are not only achieving athletic greatness, but are
also stepping up to take action for good, making a positive
difference in their communities. These athletes are the focus in
the latest chapter of the company’s worldwide “Lead with Love”
consumer campaign, which unites P&G’s longstanding Citizenship
efforts of Community Impact, Equality & Inclusion, and
Environmental Sustainability. P&G believes the Olympic Games
have tremendous power to unite the world through sport; in Tokyo,
and in partnership with the International Olympic Committee,
P&G is celebrating athletes and their inspiring acts of
good.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20210505005350/en/
Supporting Athletes On and Off the Field
Takes Center Stage in P&G’s Olympic Games Tokyo 2020 Campaign
(Photo: Business Wire)
Launched today, the short film “Love Leads to Good”
celebrates the important role all parents have in raising their
children to be good. It is in those quiet moments of teaching over
a lifetime that develop a child into a champion – as an athlete –
and as a human being. This film depicts how the choice to take
action to be a good person reflects the lessons we’ve been taught
by those who love us. Often these lessons lead to the moments that
shine brightest – even on the Olympic stage: displays of respect
and good sportsmanship, extending kindness to our rivals, and
perseverance in the face of adversity.
In celebration of the athletes who show their goodness on and
off the field of play, P&G also launched the film “Your
Goodness is Your Greatness.” Narrated from the perspective of
proud parents, the film features Olympic and Paralympic athletes
who are leading with love and showing the world that the true
measure of greatness is goodness. U.S. athletes in the film include
six-time Olympic Gold Medalist Allyson Felix, Track and
Field; four-time World Champion Carissa Moore, Surfing; and
Olympic Gold Medalist, Elena Delle Donne, Basketball.
“Over the past decade, we have been honored and humbled to tell
the stories of amazing athletes and the families who have supported
them on the journey to achieving their Olympic and Paralympic
dreams,” said P&G Chief Brand Officer, Marc Pritchard. “When
those dreams were put on hold in 2020, we were inspired as they
moved beyond their own disappointment and stepped up to help others
and serve their communities. By putting others above themselves and
lending their time, talent, and resources to help those in need –
these accomplished athletes show that their goodness is their
greatness.”
“Love Leads to Good” and “Your Goodness is Your Greatness” build
upon the iconic “Thank You, Mom” campaign and include a call to
action to “lead with love” through acts of good. Both films will
appear in full form digitally or in short form on television in
more than 15 countries. “Love Leads to Good” and “Your Goodness is
Your Greatness” can be viewed on P&G’s YouTube channel.
Athletes for Good Fund Recipients
Announced
P&G, the International Olympic Committee, and the
International Paralympic Committee are proud to announce the 52
recipients of the Athletes for Good Fund. After seeing the
amazing stories of athletes doing good in their communities,
P&G was inspired to take action to encourage even more positive
change. Totaling more than $500,000, the Athletes for Good Fund
celebrates and fuels the work of Olympic and Paralympic athletes
and hopefuls who are partnering with charitable causes to help
others and serve their communities in the areas of Community
Impact, Equality & Inclusion, and Environmental
Sustainability.
Each $10,000 grant goes to the charitable organization the
athletes support, contributing to P&G’s Lead with Love consumer
campaign commitment of 2,021 Acts of Good in 2021.
The Athletes for Good recipient group includes 28 Olympic
athletes and hopefuls, and 24 Paralympic athletes and hopefuls,
representing 20 countries, and 25 sports. In all, 11 of the
recipients hail from the U.S., including:
- Melissa Stockwell, Paratriathlon: As the co-founder of
Dare2Tri, Melissa helps to enhance the lives of people with
physical disabilities and visual impairments through sport.
- Simone Manuel, Swimming: Works with The Conscious Kid to
take action to disrupt racism in young children and promote racial
identity development to youth through reading.
- Helen Maroulis, Wrestling: In partnership with When We
Band Together, Helen raises awareness and funds to continue
supporting refugees in Lesvos, Greece.
“I am honored to be selected as a recipient of P&G’s
Athletes for Good Fund and thrilled that Dare2Tri will receive a
$10,000 grant,” said Melissa Stockwell. “This grant will help us in
removing barriers to sport for people with disabilities and visual
impairments by empowering them to be physically active, building
their confidence, and engaging with their community. With P&G’s
support, we can provide valuable sports equipment like prosthetic
running blades, tandem bicycles and youth handcycles.”
To learn more about the athletes and organizations making a
difference in their communities, please visit
www.pggoodeveryday.com.
Shining a Spotlight on Action for
Equality & Inclusion
P&G’s global Olympic Games Tokyo 2020 campaign includes a
documentary-style film series co-created with the IOC entitled
“Good is Gold,” which tells the moving, real-life stories of
four Olympic and Paralympic athletes and hopefuls as they take
action against bias and inequality. The “Good is Gold” series
includes the stories of Tom Daley (Great Britain, Diving), Zeina
Nassar (Germany, Boxing) and two U.S. athletes:
- Six-time Olympic Gold Medalist Allyson Felix, Track and
Field, who uses her platform to raise awareness of the risks and
dangers faced by Black women during pregnancy and childbirth.
- Paralympian Scout Bassett, Track and Field, who defied
the odds to become a champion and pays it forward by mentoring
young athletes to push through societal barriers.
“In the past, my athletic achievements were my focus and my
prize,” said Felix. “While I’m unbelievably proud of and thankful
for the medals, the podiums, and the experiences, the birth of my
daughter Camryn – the joy of my life – is what helped me elevate my
voice to create awareness around the Black maternal mortality
crisis. Because of her, and the strong female role models in my
life, I choose to put those lessons into action by advocating for
Black mothers everywhere.”
“Good is Gold” films can be viewed at: www.Olympics.com/PG.
Consistent with long-standing commitments, several P&G
brands are running Olympic Games programs that support athletes and
address important topics like equality and inclusion:
- Always is helping girls stay in sports. They’re teaming
up with inspirational women from around the world, including
Olympic Gold Medalist Elena Delle Donne, Basketball; Olympic
hopeful Mariah Duran, Skateboarding; Olympic Gold Medalist
Laurie Hernandez, Gymnastics; Paralympian Scout
Bassett, Track and Field; and girls’ education advocate Malala
Yousafzai, to showcase the many ways sports can help girls build
confidence, shape skills and fuel their future.
- Secret Deodorant is proud to continue its partnership
with Olympic Gold Medalist Alex Morgan, Soccer. Secret is
raising awareness for and inspiring others to take action around
equal representation and equal compensation.
- SK-II will set up a #CHANGEDESTINY fund this year,
contributing $1 for every view garnered on each SK-II STUDIO film,
including one featuring Olympic Gold Medalist Simone Biles,
Gymnastics, in support of women in pursuing their destiny to create
positive change. The total contribution to the #CHANGEDESTINY fund
will be up to $500,000 and participating organizations will be
announced at a later date.
In total, P&G and seven of its U.S. brands – Tide, Pantene,
Olay, Venus, Always, Secret and SK-II – will partner with 15 Team
USA athletes to bring their unique Olympic Games brand campaigns to
life. Across the country, P&G and retailers will be partnering
to support Team USA through in-store, television and digital
campaigns featuring Olympic and Paralympic athletes and a wide
portfolio of P&G’s trusted brands. In addition to the Team USA
athletes sponsored by its various brands, P&G will also be
working with Olympians Sam Mikulak, Gymnastics, Chaunté
Lowe, Track and Field, and Jake Gibb, Beach
Volleyball, as part of its retail activations.
Uniting to Advance Environmental
Sustainability
P&G, a Worldwide Olympic Partner, is partnering with the
Tokyo 2020 Organizing Committee and the International Olympic
Committee on The Podium Project. Through this effort, for the first
time ever, the Olympic and Paralympic medal podiums are created
from recycled plastic sourced from public collection and recovered
from the oceans. The design will be unveiled in June in the lead up
to the Olympic Games Tokyo 2020. This project – representing
meaningful innovation in sustainable design – created excitement
from Japanese consumers with collection extending to schools,
offices and beyond.
About P&G’s 2,021 Acts of Good in 2021
At P&G, supporting our communities, fostering equality and
inclusion, and protecting the planet is embedded in how we do
business. We believe we have a responsibility to help improve
everyday life — through the products we create and the positive
impact our brands and Company can have. Under our Lead with Love
campaign, P&G and its brands have committed to 2,021 acts of
good this year. In the U.S., consumers can do even more through
P&G Good Everyday, a new consumer rewards program that helps
turn everyday actions into acts of good. Activity on the website
earns points that can be redeemed for rewards; as consumers report
their own acts of good, P&G makes donations to causes consumers
care about.
About Procter & Gamble
P&G serves consumers around the world with one of the
strongest portfolios of trusted, quality, leadership brands,
including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®,
Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &
Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®,
Tide®, Vicks®, and Whisper®. The P&G community includes
operations in approximately 70 countries worldwide. Please visit
http://www.pg.com for the latest news and information about P&G
and its brands. For other P&G news, visit us at
www.pg.com/news.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20210505005350/en/
Jenna Hreshko Marina Maher Communications
jhreshko@hellommc.com
Procter and Gamble (NYSE:PG)
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