Marks five years
of Digital Innovation Partnership with tech experiences for a more
sustainable, immersive, and accessible Grand Slam
MELBOURNE, Australia,
Jan. 25, 2023 /PRNewswire/ --
Infosys (NSE: INFY) (BSE: INFY) (NYSE: INFY), a
global leader in next-generation digital services and consulting,
is bridging technology and purpose at the Australian Open (AO)
2023, with empowering technologies for fans, players, coaches,
media and the surrounding ecosystem.
Now in the fifth year of its partnership with Tennis Australia
(TA), Infosys is using its bespoke 'tennis platform' to evolve
experiences for the 2023 tournament while shaping AO's future
vision. New experiences in 2023 include:
Engage: A digital carbon management platform
Infosys collaborated with TA to define, design and develop
Engage, a prototype digital platform that will support TA in its
ambition to achieve a 50% reduction in carbon emissions by 2030 and
net-zero emissions by 2040, in accordance with the UN Sports for
Climate Change Action Framework. The platform will enable TA to
track and visualise its emissions reduction performance and will
facilitate integration of vendor and supplier emissions data. The
platform will enable better transparency for each AO event from
2023 onwards, across Scope 1, 2 and 3 emissions.
Infosys is also driving sustainable change in its presence at
the tournament. The Infosys Fan Zone at Melbourne Park is certified
as climate active, with its entire carbon footprint offset and the
structure recycled.
AI Video Insights: Powering on-court strategy and media
reporting
An enhanced Player's Portal with new AI-generated videos will
provide players and coaches with game and competitor insights for
post-match reviews and pre-game analysis. Additional features added
for AO 2023 include Get into the Zone, which plays video montages
of the player's previous exceptional performances to put them in
the winning mindset before the match. An opponent tendency feature
will also allow players to view and analyse the statistical playing
tendencies of their opponents.
Beyond players and coaches, AI Shot of the Day has been enhanced
to enable Tennis Australia's media team to quickly analyse and post
social media ready clips from the best shots of each day.
Match Centre 2.0: Enabling predictive insights to increase
fan-engagement
A refreshed Match Center 2.0 will live on the AO website and
mobile app for all matches throughout the tournament providing fans
with immersive insights such as Matchbeats, Stroke Summary, Rally
Analysis, Courtvision and AI Commentary. A new win predictor makes
every match more engaging to follow with a real-time prediction as
the game progresses. To improve accessibility and engage a larger
fanbase, Infosys MatchBeats has been enhanced to present simplified
game data and visualisations with the use of contrasting colour
combinations meeting Web Content Accessibility Guidelines 2.1
AA.
Infosys Springboard: Nurturing future leaders
Infosys and TA are also collaborating to nurture future leaders
in the region, with year 10 and 11 students from metropolitan
Melbourne and regional
Victoria getting access to digital
learning enabled by Infosys Springboard. Through a customised
version of the platform, program beneficiaries have the opportunity
to learn transferrable skills in areas such as inclusion,
leadership, technology, and design thinking.
Craig Tiley, CEO of Tennis
Australia and Australian Open Tournament Director, said,
"Working with Infosys over the past five years has enabled us to
set new benchmarks in fan engagement using digital technologies.
This partnership has enabled us to deliver new innovative digital
experiences year after year for everyone associated with the
tournament. We are also going deeper and wider in our journey this
year with truly meaningful use of technology for climate action. We
remain committed to making the Australian Open a global standard
for a digitally-enabled sport that is inspiring, engaging,
inclusive and sustainable."
Andrew Groth, Executive Vice
President Infosys and Region Head, Infosys Australia and
New Zealand, said, "Through
detailed journey mapping of how fans, players, coaches and partners
engage in the AO, our teams continually identify opportunities to
innovate across digital and physical touchpoints with a focus on
entertainment, sustainability and accessibility. Our journey
continues in 2023, through engaging fans in new digital
experiences, engaging players through digital coaching and better
preparing young leaders through digital learning tools. This year,
Infosys is particularly proud to contribute to the long-term
sustainability goals of Tennis Australia, with the development of
the Engage carbon tracking platform, which will be transformative
for the sport and the AO as it moves towards a net-zero
future."
About Infosys
Infosys is a global leader in next-generation digital services
and consulting. Over 300,000 of our people work to amplify human
potential and create the next opportunity for people, businesses
and communities. With over four decades of experience in managing
the systems and workings of global enterprises, we
expertly steer clients, in more than 50 countries, as they
navigate their digital transformation powered by the cloud. We
enable them with an AI-powered core, empower the business with
agile digital at scale and drive continuous improvement with
always-on learning through the transfer of digital skills,
expertise, and ideas from our innovation ecosystem. We are deeply
committed to being a well-governed, environmentally sustainable
organization where diverse talent thrives in an inclusive
workplace.
Visit www.infosys.com to see how Infosys (NSE: INFY) (BSE: INFY)
(NYSE: INFY) can help your enterprise navigate your next.
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