WILLMAR,
Minn. and NEW YORK,
Nov. 16,
2023 /PRNewswire/ -- The makers of
the Jennie-O® turkey brand — a category
leader and one of the top turkey brands in the United States — will once again
display its dazzling float in the 97th Macy's
Thanksgiving Day Parade. The Thanksgiving spectacle will feature
the Jennie-O® brand's The Big Turkey
Spectacular float, which will entertain parade attendees and
millions of viewers nationwide on the morning of Thursday, Nov. 23. This will mark the fourth
consecutive year that the Jennie-O® brand float has joined
the parade line-up.
Paul Russell, the rising star
behind the chart-topping viral hit "Lil Boo
Thang," will be making his Macy's Thanksgiving Day Parade
debut on the Jennie-O float, joining the festivities with a
captivating performance. If you've been scrolling through TikTok or
Instagram Reels, chances are you've already come across
Paul Russell's sensational song,
which has taken social media by storm. His meteoric rise from
posting original music and covers on social media platforms to
headliner reflects his undeniable talent, and his participation in
this year's parade adds another exciting chapter to his remarkable
journey.
"I'm hype to bring the cookout to the Macy's Thanksgiving Day
Parade with the Jennie-O® brand! Such a dream
come true to perform on a float. I can't wait," commented Russell.
Standing at an impressive 36 feet long, 25 feet wide and 24 feet
tall, The Big Turkey Spectacular float by the
Jennie-O® brand first debuted in 2020. This
glittering float, adorned in the signature gold and green hues of
the iconic brand, boasts over 200 pounds of sparkles, adding a
touch of glamour to the festivities.
One of the standout features of the float is the turkey's tail
feathers, which span 25 feet in width and rise to a towering two
stories tall. The feathers were constructed with enough steel
tubing to stretch the length of a regulation football field from
end zone to end zone and can even release confetti during the
parade.
Adding an element of surprise and delight, the turkey proudly
wears the Jennie-O® brand's colors of green and
gold, and it features an advanced motion-activated top hat that
reveals a heartwarming surprise as baby turkeys — referred to as
poults — peek out and enchant viewers.
The Jennie-O® brand will also use the Parade's
national platform to showcase simple and delicious ideas for making
turkey an everyday protein choice, both during and outside of the
holiday season. This will include highlighting the brand's
high-quality products, cooking solutions, recipes and resources,
empowering consumers everywhere to make any meal fun, flavorful and
easy.
"We are excited to celebrate another milestone in our brand's
history by returning to the iconic Macy's Thanksgiving Day Parade,"
said Kim Anderson, senior brand
manager with the Jennie-O® brand. "We're thrilled to
introduce Paul Russell to our
cherished Thanksgiving tradition. With his chart-topping hit
providing the perfect soundtrack to our celebration, we're certain
this year's Parade will be an unforgettable experience for viewers
nationwide."
Throughout November, the Jennie-O® brand's
consumer-engagement experts will be on hand to help alleviate
stress around holiday meal planning at the company's 1-800-TURKEYS
hotline, through live chat on the brand's website, and even by
texting "Turkey" to 73876. From
advice on how to prep and cook a turkey to recipes for side dishes
and how to use leftovers, consumers can reach out for real-time
support through Nov. 28 via the
method that is most convenient for them. Also this year, in the
days leading up to the Thanksgiving holiday,
Jennie-O® brand specialists are available
around-the-clock.
The 97th Macy's Thanksgiving Day Parade will air nationwide in
the U.S. on NBC and stream on Peacock, on Thursday, Nov. 23, 2023 at 8:30AM EST. For more information visit
macys.com/parade. To follow and participate in the excitement,
check out @macys on various social platforms and follow
#MacysParade.
About Macy's Thanksgiving Day Parade
The Macy's Thanksgiving Day Parade is a national icon that has
grown into a world-famous holiday event. For nearly 100 years, the
Macy's Thanksgiving Day Parade has marked the official start of the
holiday season. Growing in size and scale, the Parade features
Macy's signature giant character balloons, fabulous floats,
incredible marching bands, celebrities, clowns, dance and
performance groups, and the one and only Santa Claus, spreading
holiday cheer. For more information on the Macy's Parade, please
visit www.macys.com/parade.
About the Jennie-O® Brand
For over 80 years, the Jennie-O® brand has
been helping consumers live well by eating well. As the category
leader, Jennie-O® turkey is the trusted
brand for quality turkey and a source of expertise. We provide a
full portfolio of delicious, nutritious turkey proteins and
inspiration for everyday meals or special occasions. Known for our
bright green awning evoking the nostalgia of a local farmer stand,
our round logo with a touch of yellow and our distinct name from
our founders' daughter Jennifer, the
Jennie-O® turkey brand has the right amount
of small-town friendliness paired with leading company expertise
and quality.
About Paul
Russell
You've never met or heard anybody quite
like Paul Russell. As a
kid, the Dallas, TX native learned
how to wail on trumpet in between spitting bars during lunchroom
battle-raps and later crooning over ukulele (like the human
equivalent of the dopest playlist you've ever heard!). His
musical DNA is just as wildly dynamic as his personality is. During
his time at Cornell University, he
often DJ-ed at parties. As such, he knows how to get a party
popping. A wide swath of inspirations—from Anderson .Paak and
OutKast to Louie Armstrong—impacted his own creative trajectory. He
gained traction with a series of early uploads and went viral a few
times (even fooling the internet into thinking he had a
Drake feature on the way once—If you're reading this, Drizzy, get
at him). Settling down in Los
Angeles, he released the independent
anthem "Hallelujah" followed by "Ms.
Poli Sci," which
generated over 22 million overall streams to date. He
best describes his boisterous rhythms, ecstatic hooks, and buffet
of R&B, funk, pop, and hip-hop as "cookout music you
listen to outside with a bunch of friends." That
holds true on his Arista Records debut
single "Lil Boo
Thang." Built around an interpolation
of "Best of My
Love" by The Emotions, it lit up TikTok
and Instagram to the tune of tens of millions of views. He
effectively delivered "Lil Boo
Thang'' as the perfect soundtrack to any and all
good times. Skyrocketing right out of the gate, it is closing in on
100 million total streams, cracked the Top 10 at Top 40 radio,
captured #35 on the Billboard Hot 100," and
elevated Paul to #1 on
the Billboard Emerging Artists Chart for two
consecutive weeks. At the same time, he earned acclaim
from Billboard, CNN, Just Jared, Popdust and
many more. Beyond his status as a bona fide breakout
star, Paul
Russell is about to be your new best friend.
About Hormel Foods — Inspired People. Inspired
Food.™ Hormel Foods Corporation, based in
Austin, Minn., is a global branded
food company with over $12 billion in
annual revenue across more than 80 countries worldwide. Its brands
include Planters®, Skippy®,
SPAM®, Hormel® Natural Choice®,
Applegate®,
Justin's®, Wholly®, Hormel® Black
Label®, Columbus®,
Jennie-O® and more than 30 other beloved brands.
The company is a member of the S&P 500 Index and the S&P
500 Dividend Aristocrats, was named on the "Global 2000 World's
Best Employers" list by Forbes
magazine for three years, is one of Fortune magazine's most admired
companies, has appeared on the "100 Best Corporate Citizens" list
by 3BL Media 13 times, and has received numerous other awards and
accolades for its corporate responsibility and community service
efforts. The company lives by its purpose statement — Inspired
People. Inspired Food.™ — to bring some of the
world's most trusted and iconic brands to tables across the globe.
For more information, visit hormelfoods.com.
Contact:
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Philip Crimaldi;
Smith & Company for Hormel Foods
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pcrimaldi@smithandcompany.com
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Christine Nealon and
Ryan Gannon; Macy's Thanksgiving Day Parade
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eventmedia@macys.com
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SOURCE Jennie-O Turkey Store