100% of proceeds from specially designed
T-shirts result in $160,000 donation
to the Aloha United Way's Maui
Fire Relief Fund
AUSTIN,
Minn., Nov. 1, 2023 /PRNewswire/ -- When the
August wildfires first broke out on the island of Maui, the team behind the
SPAM® brand responded with a donation of
cash and product with a retail value of more than $1,000,000 to directly help those impacted by the
devastation. The donation included more than five truckloads of
SPAM® products — totaling over 264,000 cans — to
help feed people in need.
As those truckloads were being delivered, the brand team also
began selling specially designed T-shirts on its website, pledging
100% of all proceeds to the Aloha United Way Maui Fire Relief Fund. More than 5,000 shirts
were sold within the first 48 hours.
To date, shirt sales have produced $160,000 in total proceeds, all of which were
recently donated to the Aloha United Way and its Maui Fire Relief Fund. That cash donation will
continue to aid the disaster-response effort in meaningful ways,
from providing hunger relief and transportation assistance, to
supporting other services, like crisis counseling and healthcare
consultation.
"We have an incredible fan base and knew they would want to help
support the people of Maui with
us," said Jennesa Kinscher, senior
brand manager of the SPAM® brand. "We have the
best fans around, so it should be no surprise that they showed up
in such a large and meaningful way. We are beyond grateful to get
to make this donation on their behalf."
Hormel Foods has long supported disaster-relief efforts through
partners, including Convoy of Hope and World Central Kitchen, among
others, contributing product and financial resources that have been
used to help those affected by natural disasters and food
insecurity.
The SPAM® brand team cherishes its special
relationship with the people of Hawaii, a community that consumes more than 7
million cans of SPAM® products every year, more
than any other U.S. state. The genesis of the islanders' love for
SPAM® products dates back to World War II, when
the luncheon meat was served to GIs. By the end of the war,
SPAM® products were a part of the local culture
and today remain a popular comfort food.
About Hormel Foods — Inspired People. Inspired
Food.™
Hormel Foods Corporation (NYSE: HRL),
based in Austin, Minn., is a
global branded food company with over $12
billion in annual revenue across more than 80 countries
worldwide. Its brands include Planters®,
Skippy®, SPAM®, Hormel® Natural
Choice®, Applegate®, Justin's®,
Wholly®, Hormel® Black Label®,
Columbus®, Jennie-O® and more than
30 other beloved brands. The company is a member of the S&P 500
Index and the S&P 500 Dividend Aristocrats, was named on the
"Global 2000 World's Best Employers" list by Forbes magazine for three years, is one of
Fortune magazine's most admired companies, has appeared on the "100
Best Corporate Citizens" list by 3BL Media 13 times, and has
received numerous other awards and accolades for its corporate
responsibility and community service efforts. The company lives by
its purpose statement — Inspired People. Inspired
Food.™ — to bring some of the world's most trusted
and iconic brands to tables across the globe. For more information,
visit hormelfoods.com.
Contact:
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Hormel
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SOURCE Hormel Foods Corporation