Fiverr Releases Fall Business Trends Index: Despite Platform Changes, Instagram & Facebook Remain a Priority for Businesses
October 12 2022 - 3:00AM
Business Wire
Fiverr's latest index reveals searches for
Instagram-related services are up an average of 92%, alongside
other digital marketing channels and app development
Fiverr International Ltd. (NYSE: FVRR), the company that is
revolutionizing how the world works together, today released its
Fall 2022 Business Trends Index, a collection of trending searches
for services on Fiverr's platform. Among the millions of searches
on the marketplace, these services saw the largest percentage
increase over the last six months. With the expansion of online
sales and marketing — from the growth of social e-commerce to
affiliate promotion — companies that have established their online
presence are looking to refine their strategies, and businesses are
eager to tap into the growth opportunity in online channels. The
three main trends that emerged in the Index reflect this focus: (1)
even as platforms like TikTok have seen massive user growth, the
data revealed businesses are increasingly interested in leveraging
Instagram as a core part of their social media strategy, (2)
businesses are experimenting with innovative digital channels to
reach new customers, and (3) investment in mobile app development
is on the rise.
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Fiverr released its Fall 2022 Business
Trends Index, a collection of trending searches for services on
Fiverr's platform. (Graphic: Business Wire)
“The services that are trending in search on the Fiverr platform
have been predictive of business’ evolving demands as they
navigated unpredictable times over the last few years,” said Hila
Klein, COO of Fiverr. “It is clear from our data that social media
remains an essential communication and sales channel, particularly
in the run up to the holidays, and investment in innovation remains
critical for growth. Businesses have been put to the test, but
we’re incredibly proud that Fiverr continues to provide the
resources and tools they need to pivot and elevate their
business.”
These are the trending global searches over the past six
months:
Businesses continue to invest in Instagram
While TikTok’s explosive growth has disrupted the social media
landscape, many brands have continued to keep Meta’s social
platforms — Instagram and Facebook — at the center of their growth
and sales strategies. The average 92% increase in Instagram-related
searches suggests that the content-sharing app remains a core
marketing channel for businesses, even with the rise of new social
media platforms.
- Facebook video ads +175%
- Instagram Social Media Manager +121%
- Instagram Influencer +63%
Online promotion and digital marketing platforms
As companies continue to push for growth and gain an edge on the
competition, Fiverr’s search data shows an increase in demand for
experts to boost exposure online. While not new, affiliate
marketing, including online promotions and influencer marketing,
has recently been more broadly adopted by brands looking to acquire
new customers. Teespring is another tool that has popped up in
recent years with the rise of creators and influencers. It is a
simple solution that helps businesses create and sell products
while monetizing content. And lastly, with rising concerns around
security, consumers have gravitated towards encrypted messaging
apps and businesses have followed, using Telegram to target new
customers, as the app has an engaged and growing audience in both
Europe and the US.
- Teespring Promotion +163%
- Affiliate Promotion +152%
- Telegram Promotion +51%
The rise of new app development
Mobile is on the rise again as people are back on the move. In
2021, there were 230 billion first-time mobile app downloads
worldwide across Apple and Android devices. Estimated growth
trajectories predict mobile app development will yield over $600
billion in revenue by 2025. Mobile apps permit customers to have
functional access to products, information, process, and services
that they demand in real-time.
- Mobile App +64%
- Food Delivery App +45%
- App Promotion +24%
- Dating App +13%
Fiverr’s Small Business Needs Index also breaks down the
fastest-growing searches for businesses in Australia, Germany,
Israel, the Netherlands, Spain, and the U.K. A country-by-country
breakdown is viewable here.
About Fiverr
Fiverr’s mission is to revolutionize how the world works
together. We exist to democratize access to talent and to provide
talent with access to opportunities so anyone can grow their
business, brand, or dreams. From small businesses to Fortune 500,
over 4 million customers worldwide worked with freelance talent on
Fiverr in the past year, ensuring their workforces remain flexible,
adaptive, and agile. With Fiverr’s Talent Cloud, companies can
easily scale their teams from a talent pool of skilled
professionals from over 160 countries across more than 550
categories, ranging from programming to 3D design, digital
marketing to content creation, from video animation to
architecture. Don’t get left behind - come be a part of the future
of work by visiting fiverr.com, read our blog, and follow us on
Twitter, Instagram, and Facebook.
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Molly Nolan Holly Steffy press@fiverr.com
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