IHOP® Kicks off 2024 With a Rooty Tooty Fresh ‘N Fruity® Extravaganza
January 08 2024 - 8:00AM
Business Wire
Starting at $7, IHOP is Serving Joy This New
Year with Classic Breakfast Combo in Fresh New Varieties
Waffles, French Toast, Crepes and Buttermilk Pancakes galore!
Today, IHOP® announces the return of its guest-favorite Rooty Tooty
Fresh ‘N Fruity Combo, back for a limited time only in exciting new
varieties starting at just $7*. The nostalgic combo, first launched
in the 1980s, is back with a creative twist! IHOP’s new Rooty Tooty
Fresh ‘N Fruity Extravaganza combos are available in classic
Strawberry, Blueberry Compote, Seasonal Mixed Berry Topping, or
Cinnamon Apple flavors, all of which are high fructose corn
syrup-free. Each combo includes your choice of fruit-topped
Pancakes, Crepes, French Toast, or a Belgian Waffle with 2 eggs,
and either 2 bacon strips or 2 sausage links.
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IHOP is Serving Joy This New Year with
Classic Breakfast Combo in Fresh New Varieties (Photo: Business
Wire)
Flipping expectations is at the heart of what has set IHOP apart
for over 65 years, and the brand takes pride in giving guests more
ways to enjoy their favorite menu items, beginning with a fresh
take on the Rooty Tooty Fresh ‘N Fruity for breakfast. In fact, 75
percent of guests come to IHOP for breakfast items all day; it’s
what the brand does best and is famous for. This year, IHOP’s
culinary team is working hard to curate a menu pipeline that
leverages its breakfast equity to drive innovations for any time of
day.
“The New Year calls for experiencing more moments of joy, and
IHOP continues to lead with our breakfast equity by reinventing new
ways for guests to enjoy their favorite menu items, their way,”
said Kieran Donahue, Chief Marketing Officer, IHOP. “Currently,
over 80 percent of orders at IHOP are customized by our guests. As
we continue to evolve our menu to focus on what our guests want, we
are focusing on the importance of delivering quality, craveable
options like the expansion of our classic Rooty Tooty Fresh ‘N
Fruity to offer even more value options across dayparts.”
Starting January 8 through February 19, guests can also earn
extra PanCoins through the International Bank of Pancakes digital
rewards program by enjoying IHOP’s newest Rooty Tooty Fresh ‘N
Fruity Combos.**
- Order two Rooty Tooty Fresh ‘N Fruit Combos and receive 10
bonus PanCoins.
- Order four Rooty Tooty Fresh ‘N Fruit Combos and receive 25
bonus PanCoins.
“Our purpose is to serve more joy to guests every day, and we’re
excited about offering more options for guests with our Rooty Tooty
Fresh ‘N Fruity Extravaganza. We strive to ensure that every trip
to an IHOP is a memorable one, anchored by delicious food our
guests want that’s shared with friends and family,” said
Donahue.
The Rooty Tooty Fresh ‘N Fruity Combo is now available at
participating locations nationwide starting at $7. For more
information or to find the nearest restaurant, visit IHOP.com.
*
Dine-in only. Limited time at
participating restaurants in the U.S. Not valid with other
discounts or promotions. Tax and gratuity excluded. Pancake Combo
available for $7. Participation and prices may vary, including for
other combos and in Alaska and Hawaii.
**
For a limited time at participating IHOP
restaurants only. Account sign-up required. Restrictions apply.
ABOUT INTERNATIONAL HOUSE OF PANCAKES, LLC
For more than 65 years, IHOP has been a leader, innovator and
expert in all things breakfast, lunch and dinner. The chain offers
65 different signature, fresh, made-to-order breakfast options, a
wide selection of popular lunch and dinner items, including
Ultimate Steakburgers, Hand Crafted Melts, Burritos & Bowls and
more. IHOP restaurants offer guests an affordable, everyday dining
experience with warm and friendly service. As of September 30,
2023, there are 1,794 IHOP restaurants around the world, including
restaurants in all 50 states, two U.S. territories and 13 countries
outside the United States. IHOP restaurants are franchised by
affiliates of Pasadena, Calif.-based Dine Brands Global, Inc.
(NYSE: DIN).
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version on businesswire.com: https://www.businesswire.com/news/home/20240108082413/en/
IHOP Communications Media@IHOP.com
Abby Hoffman DeVries Global on behalf of IHOP
Ahoffman@devriesglobal.com
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