SHANGHAI, Dec. 20, 2021 /PRNewswire/ -- As Fengdu
Novel, online literature app developed by CooTek (Cayman) Inc.
(NYSE: CTK) ("CooTek" or the "Company"), continues to make progress
in building its content ecology, it has reached a collaboration
with Tencent Video's Mars Project,
which aims to support micro drama TV adaptation. A batch of
high-quality online literature work from Fengdu Novel have entered
in the bidding stage and will be ready for shooting upon the
completion of bidding and coordination with the producers.
The projects adopted by the ninth
round of the Tencent Video's
Mars Project are mostly romance novels with female protagonists and
anti-cliché storylines, such as "The Powerful Princess", "How to
Peacefully Divorce the Crown Prince after Accidentally Becoming a
Princess", "The Royal Coroner", "My
Lady's Gone Again, Your Highness!", "My Arrogant Boss",
"Back to 1990", etc. According to the co-partners, the original
plots and charming characters of these works have a great
commercialization potential, thus perfect for screen
adaptation.
By working with Tencent, Fengdu
Novel has shown that its novel business is gaining the long-tail
effect. In the TV drama industry, there is increasing demand for
miniseries scripts, which can be met by the novels produced on the
Fengdu Novel platform. Through its content operation and
incubation, Fengdu Novel has selected a few works with both
high-quality content and high commercial potential.
In terms of IP content commercialization, Fengdu Novel has been
continuously exploring various channels and opportunities. This
year, the Company initiated a dynamic novel-to-drama launching
mechanism while seeking external cooperation to maximize the
influence and profitability of IP works. The customized launching
campaigns using social media and other channels have also achieved
substantial results. When it comes to IP incubation, Fengdu Novel
has secured corporate partners throughout the content chain; from
content creation to adaptation, the vertical incubation chain has
become increasingly mature, providing more feedbacks and support.
In the third quarter, Fengdu Novel achieved a rapid growth of IP
content business as it did in the previous quarter, thus releasing
the long-tail value of the content ecology.
At the same time, Fengdu is further enhancing its content
potential by seeking new commercialization mechanisms. As the "Call
for novels" campaign in the male-protagonist category received
millions of views, the event has also been carried out in the
female-protagonist category this quarter, with a continuous focus
on finding potential bestseller authors and anti-cliché stories.
Based on perspicacious understanding of readers tastes, the Fengdu
Novel editorial team is working with authors to create new literary
genres and premium content, which has been Fengdu's long-term goal.
Since the second half of this year, Fengdu has added a new feature
that allows readers to leave comments, which has further driven up
the user participation rate. This not only allows authors to obtain
more feedback from the readers, but also increases the bond between
the two sides by fostering fan clubs and enhancing user stickiness.
These resources will no doubt become a strong advantage to Fengdu
Novel in the subsequent IP incubation.
About CooTek (Cayman) Inc.
CooTek is a mobile internet company with a global vision that
offers content-rich mobile applications, focusing on three
categories: online literature, scenario-based content apps and
mobile games. CooTek's mission is to empower everyone to enjoy
relevant content seamlessly. CooTek's user-centric and data-driven
approach has enabled it to release appealing products to capture
mobile internet users' ever-evolving content needs and helps it
rapidly attract targeted users.
For more information on CooTek, please visit
https://ir.CooTek.com.
For investor enquiries, please contact:
CooTek (Cayman) Inc.
Mr. Robert Yi Cui
Email: ir@CooTek.com
ICA Investor Relations (Asia) Limited
Mr. Kevin Yang
Phone: +86-21-8028-6033
E-mail: CooTek@icaasia.com
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SOURCE CooTek (Cayman) Inc.