Coca-Cola Freestyle 9100 Brings 175+ Drink
Choices, a Sleek New Design and More to Firehouse Subs
The future is at your fingertips – just reach out and touch
it. Firehouse Subs restaurants across the country are rolling out
the next generation of the Coca-Cola Freestyle beverage dispensing
platform, making Firehouse Subs the first national chain to have
the newest dispenser. Dubbed Coca-Cola Freestyle 9100, this upgrade
embraces innovation and personalization in a whole new way, now
letting guests select, mix and pour 175+ drink choices, creating
more flavor options than ever before.
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the full release here:
https://www.businesswire.com/news/home/20190430005219/en/
Coca-Cola Freestyle 9100 (Photo: Business
Wire)
“At Firehouse Subs, we are always looking for new ways to
delight our guests, and that’s exactly what Coca-Cola Freestyle
9100 does,” said Don Fox, CEO, Firehouse Subs. “Just as our crew
members can customize any sub to our guests’ tastes, Freestyle 9100
allows guests the freedom to get the drink they are craving –
whether it’s sparkling water, a sports drink, lemonade, tea or a
sparkling soft drink – the way they want it. We’re thrilled that
during our 25th year in business, this nationwide rollout makes
Firehouse Subs the only place people will always find the new
Freestyle 9100 in 2019.”
Firehouse Subs and Coca-Cola Freestyle have been partners in
innovation for more than a decade. Firehouse Subs was one of the
first restaurants to roll out the original Coca-Cola Freestyle in
2007, and Firehouse Subs is also the only place people can get the
Freestyle-exclusive beverages Cherry Lime-Aid™, Cherry Lime-Aid
Light, Sparkling Cherry Lime-Aid and Sparkling Cherry Lime-Aid
Light, served with fresh-squeezed lime.
Chris Hellmann, vice president and general manager, Coca-Cola
Freestyle, said Firehouse Subs has been a great partner on the
journey to bring consumers an enhanced Freestyle experience through
innovation in new equipment.
“Choice and personalization are not fads – they're here to
stay,” Hellmann said, adding that “Coca-Cola Freestyle is focused
on contemporizing the beverage experience to give consumers even
more options when finding the perfect drinks to pair with their
Firehouse Subs.”
With its sleek design, superior interface, expanded drink
selection and more, Coca-Cola Freestyle 9100 creates a
revolutionary beverage experience for Firehouse guests.
- New
Design: Coca-Cola Freestyle 9100 is the embodiment of
retro-modern. The dispenser’s clean lines and bold colors point
guests to the main attraction – the larger, high-definition
display with improved touchscreen functionality.
- New Recipes and
Seasonal Drink Offerings: An improved content management
system allows Coca-Cola to release “digital recipes” over the air,
right to the dispenser, surprising Firehouse guests with unique
drink offerings like Team USA custom mixes, Fanta Halloween and
Coca-Cola Holiday mixes. New brand choices include Orange Vanilla
Coke and Sprite Lymonade, plus limited-time flavors of Minute Maid
Lemonade.
“We've also built this platform with the future in mind,”
Hellmann said. “We added microphones, speakers, optical sensors and
a new equipment option that will eventually support the addition of
drink categories not available on Freestyle today, such as teas and
new varieties of juices.”
“In addition to the enhanced experience for the customer, we are
thrilled that with the technological advancements made, there are
many operational benefits that allow our family of franchisees to
seamlessly provide our guests with a positive experience,” Fox
said. “With the rollout of the new Freestyle 9100 in our locations,
the upgrades position Coke and Firehouse Subs as technology leaders
in our industry.”
Beverage Digest named Coca-Cola Freestyle 9100 Best Technology
Innovation for 2018. "FS9100 offers the highest-quality beverages
to consumers with the choices they expect and an engaging
experience,” the industry publication writes. “The new dispenser
includes: artificial intelligence, real-time cloud connectivity,
large high-definition screen with a dual display, optical and
motion sensors, Bluetooth technology and more beverage options to
choose from.”
The dispenser also won an iF Design Award and Good Design Award,
both considered to be among the world’s most prestigious design
excellence programs.
“These awards validate both the exceptional design of Coca-Cola
Freestyle 9100, which brings to life the brand’s heritage with a
modern ‘wow’ factor, and our leadership and innovation in the
dispensed beverage category,” said Eric Lewis, group marketing
director, Coca-Cola Freestyle.
More than 115 Coca-Cola Freestyle 9100 dispensers are now
available at Firehouse Subs restaurants in select cities across the
country – including Richmond, Va., Mobile, Ala., and San Antonio,
Texas – with a total of nearly 1,100 dispensers rolling out
nationally by the end of the year. A complete list of Firehouse
Subs restaurants that will have Coca-Cola Freestyle 9100 is
available here.
About Coca-Cola Freestyle
The Coca-Cola Freestyle platform launched in 2009 with Coca-Cola
Freestyle 9000 and Coca-Cola Freestyle 8000, high-volume dispensers
in self-serve and crew-serve options, respectively. In 2014, the
company unveiled Coca-Cola Freestyle 7000, a mid-volume, countertop
dispenser. In 2018, Coca-Cola Freestyle continued its legacy of
innovation by introducing the next generation of the platform:
Coca-Cola Freestyle 9100, which is rolling out nationally in select
outlets in 2019. The Coca-Cola Freestyle portfolio offers more than
200 beverage brands, including waters, sports drinks, lemonades,
teas, juices and sparkling beverages. Coca-Cola Freestyle users
also can select from more than 100 low- and no-calorie options,
more than 90 caffeine-free choices and more than 100 beverage
brands that are unavailable anywhere else. With so many options,
Coca-Cola Freestyle truly offers the kind of variety to meet
peoples’ beverage needs and lifestyles.
To learn more about Coca-Cola Freestyle or to find one near you,
visit www.coca-colafreestyle.com, like us on Facebook at
www.facebook.com/cocacolafreestyle or follow us on Twitter
@ccfreestyle.
About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is a total beverage
company, offering over 500 brands in more than 200 countries and
territories. In addition to the company’s Coca-Cola brands, our
portfolio includes some of the world’s most valuable beverage
brands, such as AdeS plant-based beverages, Ayataka green tea,
Dasani waters, Del Valle juices and nectars, Fanta, Georgia coffee,
Gold Peak teas and coffees, Honest Tea, innocent smoothies and
juices, Minute Maid juices, Powerade sports drinks, Simply juices,
smartwater, Sprite, vitaminwater and ZICO coconut water. We’re
constantly transforming our portfolio, from reducing sugar in our
drinks to bringing innovative new products to market. We’re also
working to reduce our environmental impact by replenishing water
and promoting recycling. With our bottling partners, we employ
more than 700,000 people, helping bring economic opportunity to
local communities worldwide. Learn more at Coca-Cola Journey
at www.coca-colacompany.com and follow us
on Twitter, Instagram, Facebook and LinkedIn.
About Firehouse Subs
Celebrating 25 years of business in 2019, Firehouse Subs® is a
fast casual restaurant chain with a passion for Hearty and
Flavorful Food, Heartfelt Service and Public Safety. Founded in
1994 by brothers and former firefighters Chris Sorensen and Robin
Sorensen, Firehouse Subs is a brand built on decades of fire and
police service, hot subs, steamed and piled high with the highest
quality meats and cheeses and its commitment to saving lives
through the establishment of the non-profit Firehouse Subs Public
Safety Foundation®. The founders are the real deal, the food is
their creation and the restaurant is built upon a family of
franchise operators who share their same passion for generously
serving food and community. This year, Firehouse of America, LLC
(franchisor for the brand) will donate a portion of all purchases
at U.S. Firehouse Subs restaurants to Firehouse Subs Public Safety
Foundation, resulting in a minimum donation of one million dollars.
Firehouse Subs is consistently recognized as one of the leading
brands in the U.S. among consumers. Newsweek recently named
Firehouse Subs No. 1 in the fast casual restaurant industry on its
2019 list of America’s Best Customer Service Brands. In 2018,
Firehouse Subs was named the No. 1 brand in the restaurant
industry that “Supports Local Community Activities” and ranks
No. 1 among Fast Casual brands in “Food Quality” and “Taste and
Flavor” in Technomic’s Consumer Brand Metrics rankings. Firehouse
Subs was also named No. 2 in “America’s Favorite Fast Casual Chain”
rankings by Technomic Ignite.
Enjoy more subs. Save more lives. To learn more, visit
http://www.firehousesubs.com.
Quick Facts:
More than 1,160 restaurants in 46 states, Puerto Rico, Canada
and non-traditional locations $42+ million granted to public safety
organizations via Firehouse Subs Public Safety Foundation®
Headquartered in Jacksonville, Fla.
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version on businesswire.com: https://www.businesswire.com/news/home/20190430005219/en/
Leticia McCadden404.214.0879lmccadden@jacksonspalding.com
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