First 5G network to support new TikTok feature
enabling users to digitally paint together in real time
MONTRÉAL, Sept. 20, 2021 /CNW
Telbec/ - Bell today announced a collaboration with TikTok
Canada that lets TikTok users with Bell 5G co-create with
friends in real time. With Paint Portal, a new 5G multi-user
augmented reality (AR) experience, the TikTok community can paint
together while physically apart, powered by Canada's most awarded
and fastest-ranked 5G network.
"The multi-user augmented reality aspect of Paint Portal is a
global first and Bell is thrilled to be the first carrier in
Canada to power this exciting new
feature with 5G," said Nauby Jacob, Senior Vice President of
Products at Bell Mobility. "This partnership is yet another example
of how Bell 5G technology will enable new and unique ways for
TikTok content creators to enhance their digital lives by sharing
their stories, experiences and videos in new ways."
Best experienced with the faster speeds, higher bandwidth and
lower latency of 5G, Paint Portal allows users in different
locations to use AR brushes to paint together. Creators will
simultaneously see their own environment and the 3D AR painting
that they're co-creating in real time. Paint Portal videos work
with TikTok's existing tools and effects, and users can add music,
stickers and text to their masterpieces before posting to their
TikTok accounts. Viewers can also reply to and remix (Duet, Stitch)
the original video for additional engagement among friends and
followers.
"TikTok is a home for creative self-expression. We're
continuously evolving our in-app tools and effects to help our
users create content that is entertaining and builds connection
through community," said Mike
Gubman, Head of Distribution Business Development and
Strategic Partnerships, North
America at TikTok. "Partnering with Bell Mobility to bring
Paint Portal, our first 5G and multi-user AR effect to TikTok,
showcases the innovative culture that's being driven by Canadians.
We're excited to see all the creative ways this effect is brought
to life."
#Bell5GPaintPortal Hashtag Challenge
In celebration of
Paint Portal, Bell has partnered with Canadian creators
@justinhopper, @kissyduerre, @dominosantantonio and
@monikapilon to kick off #Bell5GPaintPortal, which launches on
September 27 and will highlight all
the creative ways the TikTok community can use the effect.
Known for his epic family pranks, creator Justin Hopper said, "The new paintbrush effect
is so futuristic, it opens up a whole new level of creativity. I've
never had so much fun pranking my dad in my life! I was able to
draw and collab with other creators halfway across the world on the
same screen too, which blew my mind. The laughs from drawing
together through AR were priceless!"
Today's announcement is the latest innovation leveraging Bell 5G
technology and follows the launch of TSN 5G View / Vision 5G
RDS and Bell's collaboration with Toronto AI company
Tiny Mile earlier this
year. Bell has also announced strategic agreements with Amazon
Web Services (AWS) and Google Cloud to leverage the
unprecedented speed, latency and bandwidth capabilities of Bell 5G
to deliver a broad range of enhanced digital experiences.
About Bell
Bell is Canada's largest communications
company, providing advanced broadband wireless, TV, Internet media
and business communication services throughout the country. Founded
in Montréal in 1880, Bell is wholly owned by BCE Inc. To learn
more, please visit Bell.ca or BCE.ca.
Through Bell for Better, we are investing to create a better
today and a better tomorrow by supporting the social and economic
prosperity of our communities with a commitment to the highest
environmental, social and governance (ESG) standards. This includes
the Bell Let's Talk initiative, which promotes Canadian mental
health with national awareness and anti-stigma campaigns like Bell
Let's Talk Day and significant Bell funding of community care and
access, research and workplace leadership initiatives throughout
the country. To learn more, please visit Bell.ca/LetsTalk.
About TikTok
TikTok is the leading destination
for short-form mobile video. Our mission is to inspire creativity
and bring joy. TikTok has global offices including Los
Angeles, New York, London, Paris, Berlin,
Dubai, Toronto, Singapore, Jakarta, Seoul,
and Tokyo.
Media inquiries
Bell
Vanessa Damha
vanessa.damha@bell.ca
@Bell_News
TikTok
Miriam Fitting
miriam.fitting@tiktok.com
Investor inquiries
Bell
Thane Fotopoulos
514-870-4619
thane.fotopoulos@bell.ca
SOURCE Bell Canada