- "Under My Skin: Untold Stories of Life with Eczema," uncovers
the extraordinary physical and emotional impact of those living
with the chronic skin disease, showing viewers the power of having
the courage to seek help
- U.S. audiences can stream the film on The Roku Channel
starting April 1
NORTH
CHICAGO, Ill., March 15,
2023 /PRNewswire/ -- AbbVie (NYSE: ABBV) today
announced the launch of a new documentary film, "Under My Skin:
Untold Stories of Life with Eczema," which debuted at South
by Southwest® 2023 in Austin,
Texas. The film, directed by award-winning Redglass
Pictures, features the physical and emotional stories of three
individuals with eczema to help inspire others to seek appropriate
support and live a life unhindered by their disease.
Experience the full interactive Multichannel News Release here:
https://www.multivu.com/players/English/9142551-abbvie-launches-atopic-dermatitis-documentary/
While more than 31 million Americans suffer from eczema, the
chronic skin disease is often misunderstood, with many brushing it
off as simply a rash or itchy skin.1 In reality, eczema
is a chronic inflammatory disease of the immune system often
characterized by a cycle of intense itching and scratching that can
lead to cracked, scaly and oozing skin.2,3 While every
patient's experience is different, researchers recognize that the
impact of eczema is far deeper than the surface.4
"Eczema is so much more than a rash," said Alexis, a patient
advocate who has lived with eczema since her teenage years and is
featured in the film. "It's sleepless nights. It's missing out on
things that you really wanted to do. It's a roller coaster to wake
up and feel like you have to cover a part of yourself."
Eczema research shows an impact on quality of life, with up to
50% of adults living with eczema reporting that they avoid social
interactions because of their disease,5 and up to 30% of
adults with moderate to severe eczema experiencing sleep-related
issues.6 While the disease can affect people of all
races, research suggests that the itch associated with eczema can
be more intense for Black and Hispanic individuals. Rashes can
present differently on darker skin tones, often making diagnosis
more challenging.7
"AbbVie is proud to support the eczema community, which includes
a range of unique experiences in the journey of living with the
condition," said Mike Rancourt, vice
president of U.S. dermatology, AbbVie. "'Under My Skin' aims to
help shed light on the impact of eczema through the lens of people
living with the disease while also highlighting the resilient and
supportive spirit within the eczema community."
Rob, featured in the film, shares the physical and mental impact
of his atopic dermatitis, the most common form of eczema, and had
the courage to speak to his dermatologist. Also featured is Lanese
who discusses her lifelong journey with eczema, and the moment she
took control of her eczema with her dermatologist after she
realized her daughter was also suffering from the skin
condition.
"As a filmmaker, we are grateful to bring the stories of these
courageous individuals to light, as they show the realities of
living with eczema are more than skin deep," said Sarah Klein and Tom
Mason, co-directors of Redglass Pictures. "From Alexis'
realization that she was not alone in her struggles, to Lanese's
determination to not let eczema dictate her life, to Rob's courage
to seek help for his eczema – each story is incredibly
inspiring."
Watch "Under My Skin: Untold Stories of Life with Eczema" now on
YouTube here. In addition, U.S. audiences can stream the film on
The Roku Channel starting April 1,
2023. Search "Under My Skin" to find the film on The Roku
Channel – available on web, iOS and Android devices, Amazon Fire TV
and select Samsung TVs.
About AbbVie
AbbVie's mission is to discover and
deliver innovative medicines that solve serious health issues today
and address the medical challenges of tomorrow. We strive to have a
remarkable impact on people's lives across several key therapeutic
areas: immunology, oncology, neuroscience, eye care, virology,
women's health and gastroenterology, in addition to products and
services across its Allergan Aesthetics portfolio. For more
information about AbbVie, please visit us at www.abbvie.com.
Follow @abbvie on
Twitter, Facebook, LinkedIn or Instagram.
About Redglass Pictures
Redglass Pictures is an
award-winning production studio specializing in short non-fiction
films for editorial and brands. Led by co-directors Sarah Klein and Tom
Mason, their films have shown on HBO, PBS and The
New York Times and won numerous awards,
including a Webby, duPont, Tribeca X and Anthem.
References:
- National Eczema Association. What Is Eczema.
https://nationaleczema.org/eczema/. Accessed February 17, 2023.
- National Eczema Association. What Is Eczema.
https://nationaleczema.org/eczema/. Accessed February 17, 2023.
- National Eczema Association. What Are the Symptoms of Eczema.
https://nationaleczema.org/eczema/. Accessed February 17, 2023.
- National Eczema Association. Related Conditions.
https://nationaleczema.org/eczema/related-conditions/. Accessed
February 17, 2023.
- National Eczema Association. Lifestyle: Impact to
Relationships. https://nationaleczema.org/research/eczema-facts/.
Accessed February 17, 2023.
- National Eczema Association. Sleep Disturbances.
https://nationaleczema.org/research/eczema-facts/. Accessed
February 17, 2023.
- National Eczema Society. Skin Pigmentation and Eczema.
https://eczema.org/information-and-advice/living-with-eczema/skin-pigmentation/.
Accessed February 17, 2023.
Contacts:
U.S. Media:
Stephanie Tennessen
+1 (224) 214-8638
Stephanie.Tennessen@abbvie.com
US-IMMD-230025
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SOURCE AbbVie