The AI-powered tool generates optimized title
tags and meta descriptions for SEO within seconds
NEW
YORK, Nov. 7, 2023 /PRNewswire/ -- Wix.com Ltd.
(NASDAQ: WIX), a leading global SaaS platform to create, manage and
grow an online presence, today announced a groundbreaking addition
to its built-in SEO tools, the AI Meta Tag Creator. The new tool
enables Wix users to instantly generate tailored title tags and
meta descriptions based on their page data, ensuring each page's
content is accurately represented and optimized for search.
Wix's latest enhancement is the first AI-powered feature within
its collection of SEO tools. Designed to streamline SEO content
creation, it allows users of all levels, from self-creators looking
to generate SEO-friendly tags for each of their pages, to
professionals seeking to enhance their efficiency and make
adjustments in real time, all directly from the SEO panel and
settings.
Natively developed and powered by OpenAI, the AI Meta Tag
Creator offers suggestions for title tags and meta descriptions
that adhere to SEO best practices, work seamlessly with different
Wix page types, and address various search intents. By analyzing
content data from users' websites, it can generate accurate and
relevant meta tags, without any manual input.
Key benefits include:
- Efficiency: Users can now create search-optimized title
tags and meta descriptions in a fraction of the time it would
traditionally take, increasing productivity and improving workflow.
By simply clicking 'create with AI, in the SEO Panel,' users
receive three tailored suggestions they can choose from, based on
their page data, such as page type, page name, keyword, and page
content.
- Search Visibility: By utilizing AI-powered suggestions
tailored to the page's content, users can increase their search
engine results pages (SERP's), click-through rates (CTR), and
impressions driving more organic traffic. The suggestions include
important information such as keywords, the business and
location.
- Customization: Users have the flexibility to choose the
tone of voice that aligns with their brand and audience (general,
informative, conversational, formal, or transactional), ensuring
more accurate and personalized results. Additionally, users can
further customize the tags by inputting specific details they would
like included.
"Wix's new AI-powered tool marks a significant milestone in the
evolution of its SEO capabilities, offering users an efficient
solution that simplifies the on-page optimization process," said
Nati Elimelech, Head of SEO at
Wix. "The challenge of creating search-optimized content, including
title tags and meta descriptions, has long been a hurdle for
website owners and marketers. With the introduction of the
AI-powered SEO tags creation tool, users can complete complex tasks
more effortlessly with optimal results. We are proud to continue
delivering SEO tools at the forefront of innovation and empowering
our users to succeed online."
The tool's creation process involved testing tens of thousands
of results based on numerous prompts and qualitative checks. The
factors considered include page content, page type, target keyword,
and more to provide tailored title tags and meta description
suggestions. Extensive testing and error filtering were done to
ensure that only high-quality and SEO-compliant suggestions are
provided to users, resulting in a user-friendly and effective
tool.
Wix has a long-standing relationship with AI dating back to 2016
when the company introduced Artificial Design Intelligence (ADI),
its first AI website generator. Since that time, Wix has
consistently improved and expanded its offerings, empowering users
to expand their businesses and achieve success by harnessing the
benefits of AI. This tool joins Wix's available AI-powered features
for web creation, contributing to Wix's dedication to maximizing
the potential of AI in web development. View Wix's full suite of AI
solutions here.
The AI-powered SEO tool is available to all Wix users in
English. To learn more, click here.
About Wix.com Ltd.
Wix is a leading platform to
create, manage and grow a digital presence. What began as a website
builder in 2006 is now a complete platform providing users with
enterprise-grade performance, security and a reliable
infrastructure. Offering a wide range of commerce and business
solutions, advanced SEO and marketing tools, Wix enables users to
have full ownership of their brand, their data and their
relationships with their customers. With a focus on continuous
innovation and delivery of new features and products, anyone can
build a powerful digital presence to fulfill their dreams on
Wix.
For more about Wix, please visit our Press Room
Media Relations Contact: PR@wix.com
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SOURCE Wix Com Ltd