SoundHound AI study of vehicle owners also found that 4 out of 5
prospective car buyers in the UK, France, and Germany would now
prefer to buy or lease a car with AI features over one without
SoundHound AI, Inc. (Nasdaq: SOUN), a global leader in voice
artificial intelligence, today announced the results of an
independent survey of car owners in the UK, France, and Germany,
which found that the vast majority of regular drivers – nearly 4 in
5 – are likely to use a voice assistant with voice generative AI
capabilities if available.
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SoundHound AI announced the results of an
independent survey of car owners in the UK, France, and Germany,
which found that the vast majority of regular drivers are likely to
use a voice assistant with voice generative AI capabilities if
available. (Graphic: Business Wire)
While most of the drivers surveyed have current access to an
in-vehicle voice assistant (78% in the UK, 77% in Germany, 65% in
France) — with the majority of those with access using it at least
weekly — until now the use cases for these assistants have been
relatively contained to in-vehicle controls, navigation, and
calls.
Now, new research reveals that European drivers in the countries
surveyed are ready for supercharged assistants with new AI-powered
capabilities that promise to bring a whole new world of
functionality to drivers through natural conversation.
These new voice generative AI functionalities include being able
to place food orders and complete other transactions hands-free
from the car dashboard, using the assistant instead of a car manual
to better understand and operate car features and address
maintenance issues, and even using the in-vehicle voice assistant
to summarize text or email threads to aid productivity
on-the-go.
Key findings:
United Kingdom
France
Germany
All
Drivers said they were likely to use voice
generative AI capabilities in their car if available
84%
70%
82%
79%
Would be willing to pay a fee or be served
ads to get access
69%
71%
63%
68%
The percent of those planning to purchase
or lease a vehicle in the next 12 months who would select a car
with AI features over one without
83%
87%
78%
83%
Sophisticated AI-powered voice assistants promise to help
drivers and passengers unlock existing vehicle features using only
speech, as well as introducing a whole range of new and enhanced
capabilities that bring new levels of convenience, practicality,
and entertainment to the car.
The report also found that as many as 2 in 5 drivers
currently find car features too complicated, with 50% finding
common applications like GPS navigation difficult and
frustrating.
How can users make the most of voice generative AI
capabilities?
The study tested ideas for new and enhanced in-vehicle features
for drivers, including:
- In-vehicle food ordering – Voice assistant allows the driver
to easily order food along their route so it’s ready when they
arrive. (See SoundHound’s vision for a voice ecosystem)
- Order food from popular chains while you drive
- Pay automatically with credit card on file
- Food is timed to be ready for pick-up when you arrive at the
restaurant
United Kingdom
France
Germany
Interest in AI feature
72%
57%
69%
- Vehicle management – Voice assistant helps you
navigate alerts and navigate your way around car features
- When alerts pop up, you can ask the assistant the meaning
behind alert
- Assists with scheduling a vehicle service for maintenance
- Brings the vehicle manual to life for drivers with responses to
questions about how to use certain vehicle features
United Kingdom
France
Germany
Interest in AI feature
90%
77%
88%
- Stay in touch – Voice assistant summarizes text threads,
places calls, and communicates like never before:
- Let voice generative AI do the talking for you on quick calls
like ETA updates
- Hear a simple summary of a complicated group text thread
totally hands-free
- Get the real-time news, weather, and sports you care about
most
United Kingdom
France
Germany
Interest in AI feature
84%
68%
81%
“This survey data is consistent with what we’ve been seeing from
real drivers using voice generative AI out on the road. Over the
last 12 months of deployment, it’s become clear that those early
users really see the value,” said Mike Zagorsek, COO and
Automotive lead at SoundHound AI. “In some cases, we’ve seen
voice assistant usage increasing five fold compared to a
traditional vehicle voice assistant. That tells us that AI-powered
technology is making a significant impact and is here to stay.”
Last year, SoundHound was the first AI company in the world to
launch a vehicle assistant with generative AI capabilities. The
software is now in production with a range of automakers globally
in multiple languages, with the assistant processing multiple
millions of queries in the last 12 months.
The company commissioned this new survey from Big Village as
part of a strategic program undertaken with Vivaldi to unlock new
use cases for the voice generative AI technology and drive value
for both OEMs and drivers.
Learn more about SoundHound AI Automotive solutions visit
www.soundhound.com/voice-ai-solutions/automotive/.
About SoundHound AI
SoundHound (Nasdaq: SOUN), a global leader in conversational
intelligence, offers voice and conversational AI solutions that let
businesses offer incredible experiences to their customers. Built
on proprietary technology, SoundHound’s voice AI delivers
best-in-class speed and accuracy in numerous languages to product
creators and service providers across retail, financial services,
healthcare, automotive, smart devices, and restaurants via
groundbreaking AI-driven products like Smart Answering, Smart
Ordering, Dynamic Drive Thru, and Amelia AI Agents. Along with
SoundHound Chat AI, a powerful voice assistant with integrated
Generative AI, SoundHound powers millions of products and services,
and processes billions of interactions each year for world class
businesses.
About Big Village
This survey was conducted from September 5-11, 2024 among
regular drivers aged 21-65 in France (n=403), Germany (n=400), and
the United Kingdom (n=405), who primarily drive cars from model
year 2018 or newer.
Big Village Insights is a global research and analytics business
uncovering not just the ‘what’ but the ‘why’ behind customer
behavior, supporting clients’ insights needs with agile tools, CX
research, branding, product innovation, data & analytics, and
more. Big Village Insights is part of Bright Mountain Media. Find
out more at https://big-village.com/.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20241022883825/en/
Media Contact Fiona McEvoy 415-610-6590
PR@SoundHound.com
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