The RealReal Announces A Circular Partnership With Jimmy Choo On National Consignment Day
October 03 2022 - 9:00AM
Today in celebration of National Consignment Day, The RealReal –
the world’s largest online marketplace for authenticated, resale
luxury goods – announces A Circular Partnership with global luxury
accessories brand Jimmy Choo, who will for the first time offer
resale to Jimmy Choo clients from October 6. In a collective effort
to increase awareness and adoption of the circular economy, this
partnership enables Jimmy Choo clients to easily consign their
pre-loved luxury items through The RealReal. Qualifying consignors
will also receive a complimentary styling experience with Jimmy
Choo.
“For more than a decade, we’ve been committed to
driving the adoption of resale and position circularity as a key
solution to the fashion waste crisis. We know that recirculating
just 1 in 5 items would help put fashion on track to achieve the
1.5-degree pathway laid out by the Paris Climate Accord, but the
biggest hindrance to circularity is awareness. This partnership
with Jimmy Choo raises circularity awareness by offering luxury
consignment services to their sizable loyal customer base,
reinforcing the company’s environmental commitments. We’re honored
to be joining forces and generating tremendous impact with such a
globally distinguished fashion house,” explains Allison Sommer, The
RealReal’s Vice President of Public Affairs and Business
Development.
A Circular Partnership will provide a seamless
experience for Jimmy Choo clients engaging with resale and
consignment items from Jimmy Choo that meet The RealReal’s
condition and authenticity standards. Clients can visit Jimmy Choo
or The RealReal’s website to submit their consignment and The
RealReal will do all the heavy lifting from there – from taking
possession of the item and authenticating it, to photographing,
pricing and listing the piece. Once an item is authenticated,
first-time consignors will also receive an exclusive invitation to
book an in-store or virtual one-to-one VIP styling session with a
member of the Jimmy Choo styling team.
“Our partnership with The RealReal reinforces
our commitment to the circular economy in addition to our
established repair service. The partnership allows us to champion
resale by offering our clients an opportunity to give their luxury
items a second life. This partnership ties back to the goals we are
committed to in our sustainability manifesto.” Says Hannah Colman,
Jimmy Choo CEO
To learn more about The RealReal’s partnership
with Jimmy Choo, please visit TheRealReal.com/Jimmy-Choo.
About The RealRealThe RealReal
is the world’s largest online marketplace for authenticated, resale
luxury goods, with more than 28 million members. With a rigorous
authentication process overseen by experts, The RealReal provides a
safe and reliable platform for consumers to buy and sell their
luxury items. We have hundreds of in-house gemologists, horologists
and brand authenticators who inspect thousands of items each day.
As a sustainable company, we give new life to pieces by thousands
of brands across numerous categories—including women's and men's
fashion, fine jewelry and watches, art and home—in support of the
circular economy. We make selling effortless with free virtual
appointments, in-home pickup, drop-off and direct shipping. We do
all of the work for consignors, including authenticating, using AI
and machine learning to determine optimal pricing, photographing
and listing their items, as well as handling shipping and customer
service. At our 19 retail locations, including our 16 shoppable
stores, customers can sell, meet with our experts and receive free
valuations.
About Jimmy ChooEstablished in
1996, Jimmy Choo is a global luxury brand with an empowered sense
of glamour and a playfully daring spirit. Celebrated for its
confident style and exceptional craftsmanship, Jimmy Choo is
synonymous with the art of celebrity dressing and red-carpet style.
The house’s innovative spirit meets time-honoured techniques in the
form of exceptional collections spanning footwear, handbags,
fragrance, a range of accessories and a growing men’s offering.
Together, CEO Hannah Colman and Creative Director Sandra Choi have
built a global powerhouse defined by glamour, optimism and joy.
Jimmy Choo is part of the Capri Holdings Limited global fashion
luxury group publicly listed on the New York Stock Exchange under
the ticker CPRI.
Press Contact: PR@therealreal.com
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