PRVTD Private Media Grp. (MM)

BARCELONA, Spain, April 7 /PRNewswire-FirstCall/ -- Private Media Group, Inc. (Nasdaq: PRVTD) a worldwide leader in premium quality adult entertainment content, today announced that its subsidiary, GameLink, is launching a proprietary mobile solution enabling users to instantly stream over 15,000 movies. The platform is initially available on smartphones such as the iPhone and Android phones at the URL: www.gamelink .com.

The mobile Internet platform is an extension of GameLink's leading Video-on-Demand e-commerce platform, allowing consumers to purchase and consume content instantly. All content is available for future viewing in the customer's virtual media center, stored in the company's "cloud." The platform has been optimized to work with Apple devices including the iPhone, iPod, the soon to be launched iPad as well as Android devices. In addition to streaming, consumers can choose to download their movies or purchase DVDs and novelties from the globally accessible platform. A white label version of the mobile platform is available and will be marketed to adult studios and affiliates worldwide.

In contrast to Private's existing mobile content business, which is based on an on-portal model going through content aggregators and carriers, this new business is off-portal and provides substantially improved margins as content is sold directly by Private to the consumer.

Jeff Dillon, Director of Online Sales at GameLink comments: "Using the latest wireless technologies, GameLink is the first adult company to offer consumers this unique platform of 15,000 movies available for purchase a la carte and accessible anytime and from anywhere in the world."

Ilan Bunimovitz, CEO of Private commented: "We expect this new high-margin business, which is targeted towards the rapidly growing smartphone market(i), to make a significant impact on both sales and operating profit in 2010 and beyond. The US market is expected to be a key revenue driver due to the phenomenal penetration of smartphone ownership coupled with the absence of adult content on US carriers' portals."

NOTES TO THE EDITOR:

Footnotes

(i) According to Parks Associates report of March, 2010, "Smartphone: King of Convergence": the number of smartphone users is expected to quadruple, exceeding 1 billion worldwide by 2014.

About Private Media Group

Founded in 1965, NASDAQ listed Private Media Group is a brand-driven world leader in adult entertainment, operating a global content distribution network with a wide range of platforms including mobile telephone handsets via 104 network operators in 45 countries, digital TV via 38 platforms in 24 countries, broadband Internet, television broadcasting, DVDs and magazines. Private Media Group owns the worldwide rights to its extensive archive of high-quality content, and also licenses its Private and "Silver Girls" trademarks internationally for a select range of luxury consumer products. Private is the world's preferred content provider of adult entertainment to consumers anywhere, at any time and across all distribution platforms and devices.

Corporate site: prvt.com, consumer sites: private .com, gamelink .com

Disclaimer

This release contains, in addition to historical information, forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, which reflect the Company's current judgments of those issues. However, because those statements are forward-looking and apply to future events, they are subject to such risks and uncertainties, which could lead to results materially different than anticipated by the Company.

SOURCE Private Media Group