All-star campaigns launching December 26 include Solitaire Grand Harvest
featuring Sarah Jessica Parker;
Bingo Blitz featuring Drew Barrymore; World Series of Poker
featuring Jason Alexander; and
Caesars Slots featuring Ty
Pennington
HERZLIYA, Israel, Dec. 21,
2023 /PRNewswire/ -- Some of Hollywood's hottest celebrities are sharing
their love of mobile games in a star-studded lineup of U.S.
national ad campaigns for Playtika, a mobile games pioneer and
interactive entertainment leader. Launching nationwide across
broadcast and social media, the new creative stars Sarah Jessica Parker for Solitaire Grand
Harvest, Drew Barrymore for Bingo Blitz, Jason Alexander for World Series of Poker and
Ty Pennington for Caesars Slots.
Sarah Jessica Parker
said:
"Playtika masterfully designs mobile games that offer
players a lighthearted and entertaining escape. I, along with so
many others, love the challenge of competing against myself. The
fun and whimsy of these new spots perfectly captures the gaming
experience and I'm looking forward to hopefully introducing
Solitaire Grand Harvest to even more new players."
Drew Barrymore said:
"I am absolutely thrilled to
continue my partnership with Bingo Blitz for a second year.
Everyone who knows me knows I am an avid, voracious gameplayer and
Bingo Blitz has completely stolen my heart with its ability to
bring people together – especially in that it's free to play, which
means that everybody can immerse themselves in the excitement and
joy of the game without any barriers."
This month's launch marks the first time Playtika has
simultaneously debuted multiple celebrity-filled campaigns:
- Award-winning actress and producer Sarah Jessica Parker finds herself immersed in
the world of Solitaire Grand Harvest in a :30 second spot that
pictures the famous New Yorker captivated with the farm-themed game
while on the Solitaire Grand Harvest commercial shoot set.
- A continuation of the multi-year partnership between Bingo
Blitz and award-winning actress, producer, talk show host and
author Drew Barrymore, the most recent :30-second spot
features Barrymore declaring her love for Bingo even in the midst
of an alien invasion.
- Award-winning actor and comedian Jason
Alexander stars in three :30-second spots for the world's #1
free-to-play poker game**, the official World Series of Poker
(WSOP) app, sharing his own poker tips including keeping your ego
in check, making the right call, and how to leverage your
luck.
- Home renovation guru and HGTV Rock the Block star
Ty Pennington gets lucky in his
:30-second spot celebrating Caesar's Slots "Happy New Winner"
sweepstakes campaign, which chooses six winners per day for 20 days
to win gift cards worth up to $777.
**
Along with the four star-powered campaigns, Playtika is
simultaneously launching a "New Year, New Slotomania" campaign
celebrating the in-game redesign and new features within Social
Casino-themed game Slotomania, the world's #1
free-to-play slots game***.
Nir Korczak, Chief Marketing
Officer at Playtika said:
"The synchronized launch of these
epic, star-studded campaigns showcases the strength and universal
allure of our diverse portfolio of category leading games, further
solidifying our position as an interactive entertainment leader.
Whether it's relating to Sarah Jessica
Parker sneaking in a quick game of Solitaire Grand Harvest,
or learning a poker tip or trick from Jason
Alexander, these campaigns underscore Playtika's commitment
to entertain the world with infinite ways to play."
Bingo Blitz, Solitaire Grand Harvest, WSOP, Caesars Slots and
Slotomania are all available to download for free on the App Store
and Google Play.
About Playtika
Playtika (NASDAQ:PLTK) is a mobile
gaming entertainment and technology market leader with a portfolio
of multiple game titles. Founded in 2010, Playtika was among the
first to offer free-to-play social games on social networks and,
shortly after, on mobile platforms. Headquartered in Herzliya,
Israel, and guided by a mission to
entertain the world through infinite ways to play, Playtika has
employees across offices worldwide.
Forward Looking Information
In this press release, we make "forward-looking statements"
within the meaning of the U.S. Private Securities Litigation Reform
Act of 1995. Forward-looking statements can be identified by the
fact that they do not relate strictly to historical or current
facts. Further, statements that include words such as "anticipate,"
"believe," "continue," "could," "estimate," "expect," "intend,"
"may," "might," "present," "preserve," "project," "pursue," "will,"
or "would," or the negative of these words or other words or
expressions of similar meaning may identify forward-looking
statements.
Important factors that could cause actual results to differ
materially from estimates or projections contained in the
forward-looking statements include without limitation:
- the marketing campaigns that we undertake my fail to increase
our revenues;
- our reliance on third-party platforms, such as the iOS App
Store, Facebook, and Google Play Store, to distribute our games and
collect revenues, and the risk that such platforms may adversely
change their policies;
- our reliance on a limited number of games to generate the
majority of our revenue;
- our reliance on a small percentage of total users to generate a
majority of our revenue;
- our free-to-play business model, and the value of virtual items
sold in our games, is highly dependent on how we manage the game
revenues and pricing models;
- our inability to complete acquisitions and integrate any
acquired businesses successfully could limit our growth or disrupt
our plans and operations;
- we may be unable to successfully develop new games;
- our ability to compete in a highly competitive industry with
low barriers to entry;
- we have significant indebtedness and are subject to the
obligations and restrictive covenants under our debt
instruments;
- the impact of the COVID-19 pandemic on our business and the
economy as a whole;
- our controlled company status;
- legal or regulatory restrictions or proceedings could adversely
impact our business and limit the growth of our operations;
- risks related to our international operations and ownership,
including our significant operations in Israel, Ukraine and Belarus and the fact that our
controlling stockholder is a Chinese-owned company;
- our reliance on key personnel;
- security breaches or other disruptions could compromise our
information or our players' information and expose us to liability;
and
- our inability to protect our intellectual property and
proprietary information could adversely impact our business.
Additional factors that may cause future events and actual
results, financial or otherwise, to differ, potentially materially,
from those discussed in or implied by the forward-looking
statements include the risks and uncertainties discussed in our
filings with the Securities and Exchange Commission. Although we
believe that the expectations reflected in the forward-looking
statements are reasonable, we cannot guarantee that the future
results, levels of activity, performance or events and
circumstances reflected in the forward-looking statements will be
achieved or occur, and reported results should not be considered as
an indication of future performance. Given these risks and
uncertainties, readers are cautioned not to place undue reliance on
such forward-looking statements.
Except as required by law, we undertake no obligation to update
any forward-looking statements for any reason to conform these
statements to actual results or to changes in our expectations.
*According to data.ai, WSOP is the #1 free–to-play poker game
by monthly worldwide revenue across iOS and Google Play and by
average smartphone monthly active users (last 12 months).
**Sweepstakes valid for players in the U.S. or Canada and who are 21 years of age or older.
No real prizes are offered in the game.
***According to data.ai, Slotomania is the #1 free–to-play
Slots game by monthly worldwide downloads across iOS and Google
Play and by average smartphone monthly active users (last 12
months).
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SOURCE Playtika Holding Corp