PURCHASE, N.Y., Dec. 1, 2020 /PRNewswire/ -- PepsiCo
(NASDAQ:PEP) today announced the extension of its partnership
with football's elite UEFA Champions League for the 2021/22 –
2023/24 seasons. The continuation follows PepsiCo's recent
announcement of its multi-year premier partnership with UEFA
Women's football through 2025, now presenting a unified and
significant presence across football's prestigious league.
SodaStream© joins PepsiCo's starting brand line-up for its UEFA
Champions League activation, alongside the Pepsi® trademark –
including Pepsi MAX, Lay's® and Gatorade™. Doritos®, Ruffles®,
Lipton® and 7UP® will also support.
"Since becoming a sponsor in 2015, the PepsiCo and UEFA
partnership has become stronger and more exciting each year. Today,
it is the largest global platform we activate against, with more
than 100 of our markets eagerly participating each season with
best-in-class commercial programs, from iconic pack solutions and
point of sale activations to engaging marketing campaigns with some
of football's best athletes supporting our brands," said Ram
Krishnan, PepsiCo's Global Chief Commercial Officer. "This year's
addition of SodaStream presents an opportunity to share our efforts
in creating a portfolio of options that go beyond the bottle and
meet consumers' individual preferences on an influential world
stage. We are energized and excited to continue this powerful
partnership, and to unify our consumers and customers through the
world's favorite sport and our beloved food and beverage
portfolio."
The partnership includes a focus to advance equality and
environmental causes, working together to deliver increasingly
sustainable events and to make plastic waste reduction and
recycling a key priority. Additionally, following an impactful
program that provided football facilities for refugees in
Jordan, PepsiCo and the UEFA
Foundation for Children will continue to collaborate on programs
that harness the unifying power of football for communities in
need.
Guy-Laurent Epstein, UEFA
Marketing Director, said: "Since 2015, PepsiCo has become an
integral part of UEFA's Champions League portfolio and we are
delighted to welcome them onboard for another three-year cycle.
PepsiCo is a trusted, innovative and influential partner and we are
looking to draw on this energy and experience in order to work
together to develop a wide range of activations which will benefit
football fans across the globe in the coming years."
A hallmark of the partnership, PepsiCo and UEFA have pledged
ongoing and increased support for the UEFA Champions League Final
Opening Ceremony presented by Pepsi. Since its inauguration in
2016, Pepsi has brought epic live music performance to one of the
largest annual sporting events, providing unprecedented fan
entertainment to each Final.
About PepsiCo
PepsiCo products are enjoyed by
consumers more than one billion times a day in more than 200
countries and territories around the world. PepsiCo
generated more than $67 billion in net revenue
in 2019, driven by a complementary food and beverage portfolio that
includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana.
PepsiCo's product portfolio includes a wide range of enjoyable
foods and beverages, including 23 brands that generate more
than $1 billion each in estimated annual retail
sales.
Guiding PepsiCo is our vision to Be the Global Leader in
Convenient Foods and Beverages by Winning with Purpose. "Winning
with Purpose" reflects our ambition to win sustainably in the
marketplace and embed purpose into all aspects of the business.
For more information, visit www.pepsico.com.
PepsiCo Cautionary Statement
Statements in this
release regarding PepsiCo that are "forward-looking statements" are
based on currently available information, operating plans and
projections about future events and trends. Forward-looking
statements inherently involve risks and uncertainties. For
information on certain factors that could cause actual events or
results to differ materially from expectations, please see
PepsiCo's filings with the Securities and Exchange Commission,
including its most recent annual report on Form 10-K and subsequent
reports on Forms 10-Q and 8-K. Investors are cautioned not to place
undue reliance on any such forward-looking statements, which speak
only as of the date they are made. PepsiCo undertakes no obligation
to update any forward-looking statements, whether as a result of
new information, future events or otherwise.
Press Contact: Nicole.Tronolone@pepsico.com
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SOURCE PepsiCo, Inc.