Influencers Battle It Out In the 2020 BEYBLADE BURST Digital Beymaster Invitational
September 15 2020 - 9:31AM
Business Wire
BEYBLADE BURST Franchise Hosting their First
Ever Digital Championship to Find the Ultimate BEYBLADE BURST
Beymaster
The legendary BEYBLADE BURST franchise is hosting its inaugural
digital BEYBLADE BURST Championship, the 2020 Beymaster
Invitational. Global play and entertainment company Hasbro, Inc.
(NASDAQ:HAS) has teamed up with ADK Emotions NY Inc. to select top
brand fans including influential Bladers and digital influencers
from the U.S. and select global markets to go head-to-head in the
ultimate livestream event. Viewers can tune in to watch the
tournament kick off on Saturday, October 17, 2020 at 9am EDT on
Hasbro’s official Facebook page. The finals will take place the
following week, Saturday, October 24, 2020, where the Beymaster
Invitational Champ will be crowned.
A global phenomenon originating in Japan in 1999, the BEYBLADE
brand is in its third generation, with four animated seasons to
date; BEYBLADE BURST, BEYBLADE BURST EVOLUTION, BEYBLADE BURST
TURBO, and BEYBLADE BURST RISE. Today, the BEYBLADE BURST brand
continues to be the ultimate battling experience with more than 40
million tops sold in generation 3 in over 20 countries (within
Hasbro territories).
Twelve contenders from around the world will compete in a
four-round head-to-head championship, with eliminations taking
place every round. Fans can participate at home by casting their
vote in the BEYBLADE BURST app to bring back a Fan Favorite
participant to advance to the Semi-finals. The last Blader standing
will take home the title of 2020 BEYMASTER INVITATIONAL CHAMPION
and a $10,000 prize.
Bladers can practice their skills in preparation for the
tournaments with Hasbro’s dynamic BEYBLADE BURST product line,
featuring the new BEYBLADE BURST HYPERSPHERE technology and
BEYSTADIUMS, which are specifically designed with a vertical wall
and allow fans to battle on the brink and drop into victory! To
further hone their skills, fans can download the BEYBLADE BURST app
(available in the App Store and Google Play for supported iOS and
Android devices) and join the more than 990 million online battles
that have taken place around the world while testing out different
top combinations in head-to-head battle or in multi-player
tournament mode.
The BEYBLADE franchise was inspired by traditional Japanese
battling tops called "Bei-Goma” and was originally created in 1999
by TOMY Company, Ltd. as a modern battling top system. ADK Emotions
NY Inc., the fast-growing New York-based entertainment arm of
Japanese contents and rights management company ADK Emotions Inc.,
handles the distribution of broadcast, non-toy merchandising and
promotional rights for BEYBLADE BURST outside of Asia.
To learn more about the BEYBLADE BURST Beymaster Invitational,
please visit BeymasterInvitational.com. Fans can also stay updated
on the latest BEYBLADE information on social media at Facebook,
YouTube, Twitter and Instagram.
Manufactured under license from TOMY Company, Ltd. ®*and/or TM*
& © 2018 Hasbro. All Rights Reserved. TM & ® denote U.S.
Trademarks. ©Hiro Morita, BBBProject
About Hasbro
Hasbro (NASDAQ: HAS) is a global play and entertainment company
committed to Creating the World's Best Play and Entertainment
Experiences. From toys, games and consumer products to television,
movies, digital gaming, live action, music, and virtual reality
experiences, Hasbro connects to global audiences by bringing to
life great innovations, stories and brands across established and
inventive platforms. Hasbro’s iconic brands include NERF, MAGIC:
THE GATHERING, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY,
BABY ALIVE, POWER RANGERS, PEPPA PIG and PJ MASKS, as well as
premier partner brands. Through its global entertainment studio,
eOne, Hasbro is building its brands globally through great
storytelling and content on all screens. Hasbro is committed to
making the world a better place for all children and all families
through corporate social responsibility and philanthropy. Hasbro
ranked among the 2020 100 Best Corporate Citizens by 3BL Media and
has been named one of the World’s Most Ethical Companies® by
Ethisphere Institute for the past nine years. We routinely share
important business and brand updates on our Investor Relations
website, Newsroom and social channels (@Hasbro on Twitter and
Instagram.)
About TOMY Company, Ltd.
TOMY is a comprehensive toy and content company that produces a
wide variety of products and characters for people of all ages and
nationalities and has more than 95 years of history since its
founding. Generations of families have enjoyed our all-time
favorites such as Plarail, Tomica, and Licca, and such toy lines as
Beyblade and Transformers have become genuine global phenomena. As
a 21st century toymaker TOMY will continue to make products which
reflect the changing times as we fulfill our Corporate Mission
which is to “create new value from play” for people all over the
world.
About ADK Emotions NY Inc.
ADK Emotions NY Inc., a New York-based subsidiary of ADK
Emotions Inc., is a contents and rights management company
specializing in bringing Japanese animated IP (“anime”) to the
global market. From media placement and marketing, to creative
planning, localization, and merchandise licensing, we help partners
navigate the complexities of global distribution in order to bring
engaging anime titles to a new and expanding demographic. Through
deeper collaboration with our broad network of partners, we are
building a content business that moves audiences worldwide.
HAS-B
View source
version on businesswire.com: https://www.businesswire.com/news/home/20200915005857/en/
For Hasbro: Natalie Tomaselli, 401-727-5838 Hasbro Brand
Publicity Natalie.Tomaselli@Hasbro.com
Hasbro (NASDAQ:HAS)
Historical Stock Chart
From Aug 2024 to Sep 2024
Hasbro (NASDAQ:HAS)
Historical Stock Chart
From Sep 2023 to Sep 2024