CINCINNATI, May 23, 2023
/PRNewswire/ -- State Farm has signed an agreement with The
E.W. Scripps Company (NASDAQ: SSP) to serve as title sponsor of
"WNBA Friday Night Spotlight on ION" for the 2023 WNBA season.
Scripps and the WNBA announced on April
20 a multi-year agreement to televise regular-season games
on Friday nights on ION, a national entertainment network that
reaches every U.S. TV household over-the-air and on all major pay
TV and connected TV services.
For the first time, WNBA games will be featured on a single
network during national primetime windows every Friday night from
May 26 to Sept. 8. The first games
are Friday: Washington Mystics vs. Chicago Sky at 8 p.m., and Dallas
Wings vs. Seattle Storm at 10
p.m.
"State Farm is a longtime supporter and sponsor of the WNBA,"
said Kristyn Cook, chief agency,
sales and marketing officer, State Farm. "We are constantly looking
for ways to elevate women in sports, and WNBA Friday Night Showcase
on ION will bring the excitement of women's basketball to even more
people."
State Farm has had a 10-year relationship with the WNBA, going
back to 2013, when it became presenting partner of the WNBA
Draft.
"State Farm has set the pace once again as we partner to raise
the WNBA's profile," said Tony
Lamerato, vice president of revenue and sponsorships for
Scripps Sports. "They are the perfect fit to title our new Friday
night franchise on ION."
The E.W. Scripps Company, headquartered in Cincinnati, is a Fortune 1000 journalism and
media company with deep local market relationships and broad
national audience reach. For 145 years, Americans have turned to
Scripps for objective news and information. Scripps Sports launched
in December 2022.
Media contact: Scripps – Michael
Perry (513) 259-4718, michael.perry@scripps.com
State Farm – Rachael Risinger (516) 864-3693,
rachael.risinger.tqil@statefarm.com
About Scripps
The E.W. Scripps Company (NASDAQ: SSP) is a diversified media
company focused on creating a better-informed world. As one of the
nation's largest local TV broadcasters, Scripps serves communities
with quality, objective local journalism and operates a portfolio
of 61 stations in 41 markets. The Scripps Networks reach nearly
every American through the national news outlets Court TV and
Scripps News and popular entertainment brands ION, Bounce, Defy TV,
Grit, ION Mystery and Laff. Scripps is the nation's largest holder
of broadcast spectrum. Scripps runs an award-winning investigative
reporting newsroom in Washington,
D.C., and is the longtime steward of the Scripps National
Spelling Bee. Founded in 1878, Scripps has held for decades to the
motto, "Give light and the people will find their own way."
About State Farm®
For 100 years, the mission of State
Farm has been and continues to be to help people manage the
risks of everyday life, recover from the unexpected, and realize
their dreams. State Farm and its affiliates are the largest
providers of auto and home insurance in the
United States. Its more than 19,400 agents
and approximately 61,764 employees serve over 91
million policies and accounts – which includes auto,
fire, life, health, commercial policies
and financial services accounts. Commercial auto
insurance, along with coverage for renters, business
owners, boats and motorcycles, is available. State
Farm Mutual Automobile Insurance Company is the parent of the State
Farm family of companies. State Farm is ranked No. 42 on the 2022
Fortune 500 list of largest companies. For more information, please
visit http://www.statefarm.com.
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SOURCE The E.W. Scripps Company