CDK Global Earns Digital Marketing Spot with GM, Serving Dealers for 15 Consecutive Years
September 13 2019 - 2:22PM
Business Wire
Investments in Responsive Service Model
Strengthen CDK Commitments to GM Dealers
CDK Global, Inc. (Nasdaq: CDK), a leading retail automotive
technology company, today announced that it has been selected to
participate in the General Motors Dealer Digital Solution. CDK has
participated in GM’s dealer website program for 15 consecutive
years.
Through the GM Dealer Digital Solution, CDK will continue to
serve Chevrolet, Buick, GMC and Cadillac dealers with fully
responsive, leading-edge websites that deliver transparent,
personalized shopping experiences for the purchase and servicing of
GM vehicles.
“This is a great opportunity for CDK and we’re proud to continue
our relationship with GM dealers,” said Jen Cole, senior vice
president, business leader, Digital. “Our customers count on us for
best-in-class incentives integration and software resiliency. CDK
Digital is committed to providing fresh offers and flexible
packages built for dealer websites, advertising and support
needs.”
In 2019, CDK Digital launched a restructured support model for
GM dealers, which included investments in a new field-based team of
Digital Experience Partners and a Flexible Support Model. These
investments to improve customer support will enable CDK Digital to
tailor service preferences based on dealer needs.
“Our customers are going to see a different Digital business
with a renewed focus on speed and service,” said Cole. “Our new
Digital Experience Partners will regularly be inside showrooms and
our restructured support teams will provide fast in-the-moment
service. We’re committed to delivering the things our customers
have asked for, building trust and earning each relationship one
conversation at a time.”
CDK website, advertising and support packages for U.S.
Chevrolet, Buick, GMC and Cadillac dealers beginning fall 2019 will
be announced soon. For current packages and information, visit
CDK.
About CDK Global, Inc.
With $2 billion in revenues, CDK Global (Nasdaq: CDK) is a
leading global provider of integrated information technology
solutions to the automotive retail and adjacent industries. Focused
on enabling end-to-end automotive commerce, CDK Global provides
solutions to dealers in more than 100 countries around the world,
serving approximately 30,000 retail locations and most automotive
manufacturers. CDK solutions automate and integrate all parts of
the dealership and buying process, including the acquisition, sale,
financing, insuring, parts supply, repair and maintenance of
vehicles. Visit cdkglobal.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20190913005470/en/
Media Contact: Roxanne Pipitone Sr. Director, Corporate
Communications 847.485.4423 Roxanne.pipitone@cdk.com
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