By Manuela Mesco

MILAN--Italy's telecommunications company Telecom Italia SpA (TIT.MI) is still negotiating the sale of its broadcasting unit Telecom Italia Media SpA (TME.MI) and a final decision should come at the beginning of February, a person close to the company said Thursday.

Another person familiar with the negotiations said that Telecom Italia's top management is inclined not to sell its broadcasting unit any longer and wants to wait for better times and conditions to close the deal.

Telecom Italia's board is meeting Thursday to further discuss the sale of the unit, which is important for Telecom Italia to reduce financial pressure and ease off the company's debt.

TI Media posted a net loss of 53.8 million euros for the first nine months of 2012, with a net debt of EUR224.1 million at Sep. 30. Such bad performance can impact its controlling company--Telecom Italia--which is struggling to meet its 2012 and 2013 end-year net debt targets of respectively EUR27.5 billion and EUR25 billion. Telecom Italia's net debt stood at EUR29.5 billion at Sep. 30.

Telecom Italia received two binding offers for its broadcasting unit last December: one from Cairo Communications SpA (CAI.MI) and the other one from private equity funds Clessidra and Equinox. But Telecom Italia responded that it wanted to try and negotiate better conditions to close the deal.

According to the person close to the company, the final decision should come before the board meeting to approve its 2012 preliminary financial results.

If this is the case, TI Media could need a recapitalization soon in order to limit current losses, an analyst said. "If Telecom Italia goes on with the strategy seen in the last two years, a recapitalization could be necessary and it might make it harder for Telecom Italia to exit the TV company in the future," the analyst explained.

Alberto Chimenti contributed to this story

Write to Manuela Mesco at manuela.mesco@dowjones.com

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