Tinybeans Releases First Quarter Fiscal Year 2022 Activity Report
October 28 2021 - 6:16PM
Tinybeans Group Limited (ASX: TNY) (OTCQX: TNYYF)
(“Tinybeans” or “the Company”), an inclusive, informative, go-to
resource for all things parenting, released today its Q1-FY22
Quarterly Activity Report and 4C Cashflow statement for the quarter
ended September 30, 2021.
The full Q1-FY22 quarterly activity report and
Appendix 4C quarterly cash flow report can be found at the
Company’s investor relations website here.
Q1-FY22 Financial
Highlights:
- Revenue increased 42% YoY to a
record US$2.54M
- Advertising revenue increased 49%
YoY to a record US$2.26M
- Subscription revenue increased 13%
YoY to US$225K
- Over US$1M invested through Q1 in
product growth initiatives, all culminating into new Beanstalk and
impending new web site/app launches in Q2
Q1-FY22 Operational
Highlights:
- Monthly Active Users increased 9%
YoY to 4.4 million
- Launched new paid subscription
offering, Beanstalk, with an early download to paid conversion rate
of 14%
- Closed 7 >$100K advertising contracts
Tinybeans’ Chief Executive Officer, Eddie
Geller, said:
“We are delighted to report a solid start to the
new fiscal year with another record revenue performance. In
Q1-FY22, we delivered overall revenue of US$2.54M, which is an
increase of 42% on pcp. This includes US$2.26M in advertising
revenues, which is up 49% pcp. Delivering these strong results
despite the seasonal weakness that typically characterizes Q1 is a
testament to the tireless work of our team and our continued
progress on our growth strategy.
“During the first quarter, we also launched
Beanstalk, our new paid subscription offering, and the early
results are very positive, with download to paid conversion at 14%.
The Beanstalk offering is a strategic decision to align all our
members on a single paid subscription that provides superior value
and full access to our expanding and evolving suite of parenting
resources.
“We are confident in our ability to not only
drive subscription growth from within our existing audiences, but
also acquire new subscribers at attractive returns through new paid
channels, something that our past offering didn’t permit.
Importantly, as the rollout of Beanstalk matures, our complementary
advertising business has continued to grow, with more brands
committing to the platform and signing longer term deals as we
continue to enhance both the advertising and overall user
experience on our platform.
“Just last week, we continued to progress our
platform enhancements through launching our new website experience,
tinybeans.com, which unites our legacy website and Red Tricycle
content site under the Tinybeans brand. I’m proud of the team’s
work to produce an incredible site that brings together the very
best of our memories and content experiences all under a single
brand.
“Q2-FY22 is currently on track to be another
record quarter. We already have over USD$2.5M in direct advertising
contracts signed, and we are working diligently to advance the
rollout of Beanstalk and continue growing subscription revenues. We
have made exceptional progress on our objectives to date, and we
remain focused on further positioning Tinybeans as the go-to
resource for all things parenting.”
Conference CallTinybeans
management will present a business update on an investor conference
call today at 6:00pm U.S. EST (October 28th)/9:00am AEST (October
29th). Attendees are required to register beforehand.After
registering, attendees will receive a confirmation email containing
information about joining the webinar.
Registration:
https://us02web.zoom.us/webinar/register/WN_iA-JG2jXQMu2GU6pHh5hEg
Australia: +61 2 8015 6011 United States:
+1 929 436 2866Webinar ID: 850 5349 9605
For more information, please contact:
Australian
InvestorsMichael Brown – Pegasus Advisory+61 400
248 080mbrown@pegasusadvisory.com.au |
U.S. InvestorsJackie
Keshner – Gateway IR+1 949 574 3860TNY@gatewayir.com |
About Tinybeans Group
Tinybeans Group Limited (ASX:TNY,
OTCQX:TNYYF) is a leading app and web platform enabling
parents to capture their children's everyday memories and share
them privately with families everywhere. The platform provides rich
recommendations that spark everyday family inspiration for what to
do, what to buy, and which services to use for their children's
needs.
Being twice named Apple’s App of the Day in the
U.S. puts Tinybeans in the elite company of the best apps in the
world! Plus, Tinybeans became Apple’s #1 content partner and
exclusive parenting partner for one of their newest products, Apple
Guides. With over 80+ partners and 1,000+ Guides on the platform,
Tinybeans is the 5th most read on the platform (total views of
Guides content).
Tinybeans serves a deeply engaged user base in
over 100 countries/territories and enjoys over 130,000 5-star
reviews in the Apple App Store and the Google Play stores.
www.tinybeans.com
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