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Advantage Marketing Systems, Inc. Exceeds April Customer Acquisition Forecast; New Customer and Sales Associates Total 3,797 Exceeding March's 3,516 Numbers OKLAHOMA CITY, May 5 /PRNewswire-FirstCall/ -- Advantage Marketing Systems, Inc., announced April results of its new customer acquisition program totaling 3,226 new preferred customer auto shipments, surpassing the initial projection of 2,500. The customer acquisition program is in the early stage of phase I of a three phase rollout. In April 2004, 3,732 new sales associates and preferred customers enrolled on auto shipment, compared to 3,414 in March 2004 and 997 in April 2003. Sales revenue decreased 8% in April 2004 over March 2004 from $1.5 million to $1.4 as a result of the ephedra ban and discontinuation of that product line. "It's early in the marketing rollout and we look forward to expanding our marketing effort aggressively with a pipeline of product and marketing strategies," said AMS President David D'Arcangelo. "Most importantly, we are beginning to demonstrate a new WAVE 5 direct sales model aimed at increasing the productivity and success ratios of our entire sales team. In the last 90 days we have more than doubled the number of producing sales associates in the field while maintaining over 60% of new business continuing to purchase the second month." About Advantage Marketing System, Inc. Advantage Marketing Systems, Inc., sells more than 60 natural nutritional supplements, weight management products, and natural skincare including the world's number-one all-natural weight loss and stress reliever, Prime One, through independent distributors across the U.S. and Canada. More information about the Company is available at http://www.amsonline.com/ . Certain statements in this release may constitute "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Certain, but not necessarily all, of such forward-looking statements can be identified by the use of forward-looking terminology such as "anticipates," "believes," "expects," "may," "will," or "should" or other variations thereon, or by discussions of strategies that involve risks and uncertainties. The actual results of the Company or industry results may be materially different from any future results expressed or implied by such forward-looking statements. CONTACT: Suzanne Smith 405/419-4955 DATASOURCE: Advantage Marketing Systems, Inc. CONTACT: Suzanne Smith of Advantage Marketing Systems, Inc., +1-405-419-4955 Web site: http://www.amsonline.com/

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